In Broadcast - Product Preview - New York 2017 - 9
25 Years of
Powering ahead: election night graphics
rainstorm is a specialist company dedicated
to providing industry-leading real-time 3D
graphics and virtual set solutions for all broadcast
graphics types and workflows, as well as for feature
film production and corporate presentations.
With more than 2,500 installations worldwide
since its foundation in 1993, Brainstorm's
customer list includes many of the world's leading
broadcasters plus a large number of smaller and
With headquarters in Madrid and Valencia (Spain)
and subsidiaries in the US and Asia, Brainstorm is
a company with a global reach and committed to
innovation that allocates 25% of its annual income
Brainstorm Multimedia started its activity in
1993 as a company providing 3D Graphics services
to broadcasters and other companies. These
initial services were based on software previously
developed by the company's Founder Ricardo
Montesa, that will be commercialized later as the
eStudio suite, a 3D graphics and virtual studio
solution currently regarded as the industry's fastest
3D real-time rendering engine.
Since its creation, Brainstorm has always been
oriented to deliver the very best in 3D technology.
In 1994, Brainstorm's first milestone was also the
first time a real-time 3D virtual set was used in live
production in the history of television, an interview
with Mike Oldfield for the promotion of his album
Songs from the Distant Earth, for Antena 3 TV in
Spain. At this live show, the well-known musician
sat in a virtual set studio at the broadcaster's
premises, and the set simulated a spaceship
surrounded by planets while he was interviewed by
journalists placed in the Madrid Planetarium.
Two days after this live show, on November 12th,
1994, Brainstorm started a daily live weather
show, the first complex daily show of this kind,
and possibly the base of many live virtual shows
Brainstorm virtual set demonstration
of many formats broadcast today. This had a huge
impact, as it was the first time the 3D graphics were
seamlessly integrated in this kind of programs. With
the experience of the weather show, Brainstorm
understood this kind of interaction greatly helped
the storytelling, as the talents could easily explain
the data, which were appearing on cue with easy-tounderstand graphics.
This technology represented a step beyond
traditional Chromakeying, with the introduction
of 3D real-time graphics and complex camera
movements that significantly enhanced the show's
presentation and impact, and required the use of an
SGI Onyx to generate the computer power required
to render all the graphics, camera movements while
integrating the talent on the set.
Brainstorm has worked with Elections coverage
graphics even before the company was created.
Our expertise in this field goes back to 1989, when
we created the data-driven graphics for the live
coverage of the European Elections.
In 1997 most of the 3D virtual sets of the public
broadcasters in Spain, like RTVE or Canal 9, were
eStudio, which is already consolidated as the
benchmark software for 3D real-time graphics.
Brainstorm Production Services covers the principal
elections in Spain, Germany, Japan, Korea and many
other countries. In Spain, Expansion TV became
the first channel using Brainstorm's render engine
as the heart of its facilities. From there on, eStudio
started a successful career in Asia, being installed
in the main Japanese broadcasters, such as Asahi
TV, TBS or Fuji TV, and also in KBS, the Korean
In 2000 Brainstorm started a closer collaboration
with the Japanese company FOR-A, to integrate
Brainstorm's software with their hardware.
ILM (Industrial Light and Magic) used eStudio in
2000 as a pre-visualization tool at the production
of the movie AI, Artificial Intelligence, and started a
collaboration that was further developed with other
studios with the utilization of eStudio as a pre-viz
tool in movies like I, Robot, X-MEN: Origins, Alice in
Wonderland, or Hugo.