In Broadcast - Product Preview - New York 2017 - 38
www.inbroadcast.com | Preview - New York | 18-19 October 2017
in the most challenging broadcast
As part of our growth strategy,
we've recently appointed two key
North American Sales Managers.
Based in Gearhouse Broadcast USA's
Los Angeles office, Adrina Madatyan
has joined as Sales and Business
Gearhouse Broadcast USA Managing Director Marc Genin says
Development Manager, while new
investment in new technology and people is driving expansion...
Senior Sales Manager Stan Leshner is
he world of media is changing in
covering the East Coast market
front of our eyes, throwing up Mercedes-Benz
from New Jersey.
new challenges that content owners, van with flexibility in
Both Adrina and Stan bring
producers and broadcasters are having mind, Skye's users can
to continuously adapt to in order to easily operate a full sixof operating within the live
stay relevant. This is why Gearhouse camera HD live production
production industry, and will
Broadcast has focused so much in or connect directly to a
provide us with the bandwidth
the past year on further enhancing venue's remote production
we need to increase our
its worldwide offering to meet new network to connect to a
offering, while also giving us a
requirements from customers, such broadcast center. Because
healthy understanding of both
as remote production, and end-to-end Skye can also be deployed
the studio and mobile unit
production and facilities.
for smaller productions, it
Expanding our footprint in North is advantageous in terms
Since launching 15 years ago,
East Coast: Stan Lesner Gearhouse Broadcast USA has
America has been central to this of resources, budget and West Coast: Adrina Madatyan
strategy. As demand has grown operational efficiencies.
standards for 4K/UHD sports and led the way in the understanding and
we've made significant investment
Columbus is the first mobile unit entertainment productions.
adoption of new technologies like 4K,
in the region. This has included the based in the US to feature a full 4K
For high-pressure, live broadcast IP and remote production. Our latest
deployment of Columbus, our 4K monitor wall, 'one button' hydraulic situations, Columbus gives productions units fit with our ethos of delivering
mobile unit, and Skye, a brand-new deployment, and integrated RF the ability to adapt quickly. Loaded ambitious and technically innovative
multi-purpose mobile production unit, (mast included), among other unique with powerful video and audio solutions. The new hires will help to
both of which have been designed attributes. Based in Los Angeles, multi-format capabilities, directors, promote our ever-evolving offering and
by Gearhouse to service the North and with a crew-friendly layout, it is producers, engineers and operators ensure we have many more successful
American sports and entertainment specifically designed, built, integrated use Columbus' technically advanced years ahead.
and finished to the highest industry infrastructure to work with ease, even