In Broadcast - Product Preview - New York 2017 - 18

18

www.inbroadcast.com | Preview - New York | 18-19 October 2017

OTT Content Generation for Live Programming cont'd...

1to1 session
management

Optimize content monetization
A large broadcast network customer
of Verizon Digital Media Services uses
Smartplay to maximize its streaming
revenue. This customer has a very
popular mobile app that handles
content from multiple owned and
affiliated local stations. Rather than
forcing the viewer to select the closest
station, the app automatically does
it for them. Not only can the viewer
easily access their local news, but the
app also allows the broadcast network
and local stations to target local
consumers. The station and network
are able to sell local ads in addition
to national ads, thus increasing their
revenue opportunities. Since the
app is registered to each viewer's
device, information about that viewer
enables more accurate ad targeting.
It is Smartplay that ties the viewer's
location to the most relevant ad
for a unique, individualised session
relationship with each viewer. Viewers
enjoy a truly customized experience,
and broadcasters benefit from
expanded monetization opportunities
with both national and local
advertising.
OTT clipping workflows
For pre-recorded, episodic content,
the responsibility for generating clips
for OTT distribution can be made
part of the editing process when
programmes are assembled prior to
broadcast. For live news and sports
programmes, this is not an attractive
option, particularly when finished
content only becomes available during
the broadcast. The resulting files,
which contain all of the finished video,
audio, graphics and closed captions,
can then be used to create the clips for
OTT services and online destinations.
References:

1.
3.

Creating clips for OTT content
delivery can be simplified and
streamlined by employing our
Volicon Media Intelligence
service that is specifically
designed for the task.
Through the use of
as-run and rundown
data
produced
by
automation
and
newsroom
computer systems,
the process of
identifying clip start
and stop points with
frame-accurate timing
can be achieved. Using
this process to edit high-quality
recordings that have been made
from the actual broadcast ensures
that all of the content elements are
present, including graphics, captions
and related metadata. Our Volicon
Media Intelligence service's automated
systems can seamlessly stitch together
multiple
segments
eliminating
commercial breaks (using the as-run/
rundown logs from the live broadcasts
and SCTE 104 and SCTE 35 messages)
and create metadata needed for
proper cataloguing by OTT distribution
partners.
Our Volicon Media Intelligence
service uses templates to populate
particular items of metadata into
the correct data fields within the clip
packages that are sent to OTT outlets.
Finished clips can be stored in a
standard media asset management
system. Export can take place as soon
as the log files become available, or
the clips can be created and held for
release until a predetermined time or
pending quality review and approval
by a technician or responsible editor.
Once the clips have been edited and
labelled, they need to be prepared
for OTT distribution. Our Volicon
Media Intelligence service supports
two possible ways of doing this. With
the Deliver application, powered by
the Uplynk Video Streaming service's
Slicer, the clips can be transcoded and
packaged using ABR (Adaptive
Bit Rate) before uploading
the files. The other is to rely
on downstream partners to
accept high-quality files
that conform to industry
standards as inputs
and process them
using tools within
each OTT distributor
network.

With viewers' growing addiction
to connected devices, delivering
clips of live programming to social
media within seconds after airing can
greatly increase the engagement and
loyalty of the audience. Our Volicon
Media Intelligence service utilizes
pre-configured templates to minimize
the number of key clicks an operator
has to make. This enables technicians
to make content editing and delivery
selections
just
seconds
after
broadcast. This is especially important,
especially considering that sports fans
consider anything after the fact as old
news.
Regulations and compliance
Broadcasters
have
many
responsibilities to their viewers. Some
of these are mandated by government
regulations, and others are simply
good business sense. Using our Volicon
Media Intelligence service to record
output streams in real-time creates
files for use in many different analysis
tasks. In addition, these files can be
stored for a period of time as proof of
compliance, supporting retrospective
analysis and verification tasks.
Captions are increasingly becoming
important for OTT clips, not just to
improve accessibility for the viewing
audience, but also to comply with
government regulators, like North
America's Federal Communications
Commission (FCC).
The
FCC's
21st
Century
Communications
and
Video
Accessibility Act (CVAA) requires that
online video clips of programming
that originally aired with captions
be posted with captions as well. The
final phase of the regulation rollout requires that clip of all live and
near-live captioned programming
have captions within 12 hours of
posting beginning in July, 2017.2 Our
Volicon Media Intelligence service
supports this requirement by clipping
programming only after the last
steps in the studio workflow, when
the captions have already been

captioned in real-time, into the video
signals.
Due to improving accessibility and
compliance with FCC regulations,
captions are becoming increasingly
important for OTT clips.
Conclusion
TV
viewers
are
embracing
technology and spending more time
on connected streaming devices and
online applications.
In the United Kingdom alone, 52%
of consumers are watching videos
on their smartphones daily, and
this growth is expected to explode
worldwide.3
Broadcasters have an impetus to
follow their audience online, but
may have hurdles to overcome, like
new investments in appliances or
dealing with complex OTT service
delivery workflows. Our Volicon Media
Intelligence service, long regarded as
the industry-leading compliance and
monitoring service, is now integrated
with Verizon Digital Media Services'
end-to-end platform, to directly tackle
the challenge many broadcasters are
facing to get to OTT.
Our Volicon Media Intelligence
service is already installed in
thousands of broadcaster facilities,
and is the only combined compliance,
monitoring and OTT service in the
market. Our Deliver application
enables a fast and economical way to
launch an OTT service, with activation
as easy as a flip-of-the-switch. The
Deliver application gives broadcasters
the ability to easily ingest video from
the broadcast centre, encode it into
multiple bitrate profiles, encrypt it and
distribute it via OTT or VOD services,
as well as through web and social
media-sharing platforms. With this
new cloud-based service, broadcasters
can now eliminate investments in
large processing resources at the
broadcasting facility, resulting in a
more elastic and scalable approach
to reach millions of simultaneous
viewers. With Verizon's end-to-end
digital media platform, now featuring
our Deliver application, broadcasters
finally have a flexible OTT solution,
featuring our Uplynk Video Streaming
service's
renowned
simplified
workflow to improve efficiency
and reduce overall costs.
www.verizondigitalmedia.com

The Relationship of Digital Video Programming Viewership and TV Programming, Nielsen, 2016. 2. Encoding is the process of preparing a video for digital delivery.
2017 State of the Industry Global Research Study, AOL, 2017.


http://www.inbroadcast.com http://www.verizondigitalmedia.com http://www.verizondigitalmedia.com

Table of Contents for the Digital Edition of In Broadcast - Product Preview - New York 2017

In Broadcast - Product Preview - New York 2017 - Intro
In Broadcast - Product Preview - New York 2017 - Cover1
In Broadcast - Product Preview - New York 2017 - Cover2
In Broadcast - Product Preview - New York 2017 - 3
In Broadcast - Product Preview - New York 2017 - 4
In Broadcast - Product Preview - New York 2017 - 5
In Broadcast - Product Preview - New York 2017 - 6
In Broadcast - Product Preview - New York 2017 - 7
In Broadcast - Product Preview - New York 2017 - 8
In Broadcast - Product Preview - New York 2017 - 9
In Broadcast - Product Preview - New York 2017 - 10
In Broadcast - Product Preview - New York 2017 - 11
In Broadcast - Product Preview - New York 2017 - 12
In Broadcast - Product Preview - New York 2017 - 13
In Broadcast - Product Preview - New York 2017 - 14
In Broadcast - Product Preview - New York 2017 - 15
In Broadcast - Product Preview - New York 2017 - 16
In Broadcast - Product Preview - New York 2017 - 17
In Broadcast - Product Preview - New York 2017 - 18
In Broadcast - Product Preview - New York 2017 - 19
In Broadcast - Product Preview - New York 2017 - 20
In Broadcast - Product Preview - New York 2017 - 21
In Broadcast - Product Preview - New York 2017 - 22
In Broadcast - Product Preview - New York 2017 - 23
In Broadcast - Product Preview - New York 2017 - 24
In Broadcast - Product Preview - New York 2017 - 25
In Broadcast - Product Preview - New York 2017 - 26
In Broadcast - Product Preview - New York 2017 - 27
In Broadcast - Product Preview - New York 2017 - 28
In Broadcast - Product Preview - New York 2017 - 29
In Broadcast - Product Preview - New York 2017 - 30
In Broadcast - Product Preview - New York 2017 - 31
In Broadcast - Product Preview - New York 2017 - 32
In Broadcast - Product Preview - New York 2017 - 33
In Broadcast - Product Preview - New York 2017 - 34
In Broadcast - Product Preview - New York 2017 - 35
In Broadcast - Product Preview - New York 2017 - 36
In Broadcast - Product Preview - New York 2017 - 37
In Broadcast - Product Preview - New York 2017 - 38
In Broadcast - Product Preview - New York 2017 - 39
In Broadcast - Product Preview - New York 2017 - 40
In Broadcast - Product Preview - New York 2017 - 41
In Broadcast - Product Preview - New York 2017 - 42
In Broadcast - Product Preview - New York 2017 - 43
In Broadcast - Product Preview - New York 2017 - 44
In Broadcast - Product Preview - New York 2017 - 45
In Broadcast - Product Preview - New York 2017 - 46
In Broadcast - Product Preview - New York 2017 - 47
In Broadcast - Product Preview - New York 2017 - 48
In Broadcast - Product Preview - New York 2017 - 49
In Broadcast - Product Preview - New York 2017 - 50
In Broadcast - Product Preview - New York 2017 - 51
In Broadcast - Product Preview - New York 2017 - 52
In Broadcast - Product Preview - New York 2017 - 53
In Broadcast - Product Preview - New York 2017 - 54
In Broadcast - Product Preview - New York 2017 - 55
In Broadcast - Product Preview - New York 2017 - 56
In Broadcast - Product Preview - New York 2017 - 57
In Broadcast - Product Preview - New York 2017 - 58
In Broadcast - Product Preview - New York 2017 - Cover3
In Broadcast - Product Preview - New York 2017 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
http://www.nxtbookMEDIA.com