In Broadcast - Product Preview - New York 2017 - 17

17

www.inbroadcast.com | Preview - New York | 18-19 October 2017

OTT Content Generation
for Live Programming
Jason Friedlander, Director of Marketing, Verizon Digital Media Services
considers the rise of revenue opportunities based on live content
via OTT distribution platforms...

W

ith the rise of subscriptionbased
and
advertisingsupported portals, broadcasters are
also able to derive revenue from
offering content for on-demand,
internet-based viewing.
Long-form programs, shortform clips and snippets are all
popular with OTT distribution
partners, social media, web
portals, content aggregators
and other paid and free outlets.
One thing to consider is when
broadcasters choose to distribute
OTT content to their own websites,
portals and apps, a much greater
level of control becomes possible,
than say with YouTube and other
online platforms. Another advantage
of embracing OTT is that it makes
programming much more valuable.
Now it can be syndicated and shared
on social media. Content programming
can also become highly personalized
to take advantage of individual viewer
preferences, or to replace content
restricted by contractual rights.
OTT does make an impact. According
to a Nielsen report, the more people
that watched TV content online, the
more likely they were to tune into that
show on linear TV.1 Delivering content
online up to social media outlets while
programming is still active has the
ability to bring viewers back to the
main channel with its high CPM (cost
per thousand) advertising base, and
even assist advertising campaigns by
boosting earned media.
In the past, packaging linear
programming for OTT may have
required
investment
in
large
processing
resources
at
the
broadcaster's facility using broadcast
tools and workflows.
Preparing and managing content
files to meet different format and
metadata specifications of various
internet publishers can quickly become
an enormous burden for organisations
that are accustomed to simple, linear
workflows. Each major OTT delivery
platform has different content and
metadata standards coupled with both
subtle and not-so-subtle requirements

workflows, assets and metadata for
streaming media. Combined, Verizon
Digital Media Services is everything
a broadcaster needs to manage
and run a profitable streaming
business.

OTT can make programming more valuable

that can require multiple versions of
even simple clips.
Today, technology platforms that
embrace cloud infrastructure provide
broadcasters with highly scalable,
pay-as-you-go solutions that are
future-proof and easier to manage.
In addition, workflow automation
promises to streamline OTT video
preparation for broadcasters, enabling
them to easily tackle all types of
content repurposing to reach a new
online audience.
Verizon Digital Media Services'
end-to-end platform
Verizon Digital Media Services
is a leader in broadcast and video
distribution. Our end-to-end platform
has four major services, which
includes the Volicon Media Intelligence
service to provide unrivalled broadcast
monitoring and compliance domain
experience.
Our Uplynk Video Streaming
service, which streams over 150
million hours of video
each month for some
of the world's largest
broadcasters, is built on
the global scale and reliability
of our Edgecast Content
Delivery
Network.
With
our newly launched Media
Xperience
Studio
service,
broadcasters now have access
to the industry's first Content
Intelligence System to optimize
production and distribution

The modern OTT approach
Broadcasting facilities already
have on-premise appliances
for broadcast monitoring and
compliance. One example is
Volicon Media Intelligence service.
The Volicon Media Intelligence service
is already continuously recording
high-fidelity live programming, so this
ingest point is the perfect starting
place to launch an OTT content
preparation workflow. The new Deliver
application supports both traditional
and online video workflows in a
powerful, easy-to-use system.
The Deliver application is the
integration
of
Verizon
Digital
Media Services Slicer, an essential
software element of the Uplynk
Video Streaming service, into the
Volicon Media Intelligence service. It
combines industry-leading compliance,
monitoring and OTT delivery into
a single appliance that leverages
cloud infrastructure and the scalable
reach of a global CDN. The Slicer
gives broadcasters the ability to take
the same feeds currently used for
compliance and monitoring, encode
them and distribute them via OTT

Volicon Media Intelligence
service overview

or TV-Everywhere (TVE) services,
as well as through web and social
media-sharing platforms. This unique
combination enables all Volicon Media
Intelligence service customers to
immediately reach the highly sought
after millennial viewers by launching
OTT offerings quickly and efficiently.
Smartplay by Verizon
A unique feature of our Uplynk Video
Streaming Service is Smartplay, our
1to1 session management technology.
Few video platforms have been able to
fully realize the benefits of supporting
this fundamental technology, which
finally provides broadcasters with
direct viewer feedback every second,
and a way to turn this real-time
feedback into meaningful action.
Real-world examples of Smartplay
How a broadcaster can manage
content licensing and blackout rules...
Broadcast stations routinely live
stream news and events they produce
using the Uplynk Video Streaming
service. But what happens when their
over-the-air broadcast content is not
cleared for streaming? Whether live
sports or a news programme, it is very
common for portions of the broadcast
day not to be cleared. Smartplay
allows these broadcasters to not only
honour blackout rules, but to actually
replace the restricted content with
content that is cleared for streaming,
essentially creating a personalized
virtual channel.
This prevents the viewer from
getting a slate with the dreaded
words: "Sorry. Playback will
resume shortly." Instead,
the
viewer
receives
alternate
programmed
content for a seamless, TVlike quality experience, which
increases viewing engagement
and monetization. And since
content licensing is complicated,
Smartplay gives the broadcaster
the ability to blackout and
replace content based on country
boundaries (or zipcodes in North
America) to remain compliant.


http://www.inbroadcast.com http://www.verizondigitalmedia.com

Table of Contents for the Digital Edition of In Broadcast - Product Preview - New York 2017

In Broadcast - Product Preview - New York 2017 - Intro
In Broadcast - Product Preview - New York 2017 - Cover1
In Broadcast - Product Preview - New York 2017 - Cover2
In Broadcast - Product Preview - New York 2017 - 3
In Broadcast - Product Preview - New York 2017 - 4
In Broadcast - Product Preview - New York 2017 - 5
In Broadcast - Product Preview - New York 2017 - 6
In Broadcast - Product Preview - New York 2017 - 7
In Broadcast - Product Preview - New York 2017 - 8
In Broadcast - Product Preview - New York 2017 - 9
In Broadcast - Product Preview - New York 2017 - 10
In Broadcast - Product Preview - New York 2017 - 11
In Broadcast - Product Preview - New York 2017 - 12
In Broadcast - Product Preview - New York 2017 - 13
In Broadcast - Product Preview - New York 2017 - 14
In Broadcast - Product Preview - New York 2017 - 15
In Broadcast - Product Preview - New York 2017 - 16
In Broadcast - Product Preview - New York 2017 - 17
In Broadcast - Product Preview - New York 2017 - 18
In Broadcast - Product Preview - New York 2017 - 19
In Broadcast - Product Preview - New York 2017 - 20
In Broadcast - Product Preview - New York 2017 - 21
In Broadcast - Product Preview - New York 2017 - 22
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In Broadcast - Product Preview - New York 2017 - 24
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In Broadcast - Product Preview - New York 2017 - 27
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In Broadcast - Product Preview - New York 2017 - 29
In Broadcast - Product Preview - New York 2017 - 30
In Broadcast - Product Preview - New York 2017 - 31
In Broadcast - Product Preview - New York 2017 - 32
In Broadcast - Product Preview - New York 2017 - 33
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In Broadcast - Product Preview - New York 2017 - 35
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In Broadcast - Product Preview - New York 2017 - 38
In Broadcast - Product Preview - New York 2017 - 39
In Broadcast - Product Preview - New York 2017 - 40
In Broadcast - Product Preview - New York 2017 - 41
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In Broadcast - Product Preview - New York 2017 - 50
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In Broadcast - Product Preview - New York 2017 - 54
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In Broadcast - Product Preview - New York 2017 - 56
In Broadcast - Product Preview - New York 2017 - 57
In Broadcast - Product Preview - New York 2017 - 58
In Broadcast - Product Preview - New York 2017 - Cover3
In Broadcast - Product Preview - New York 2017 - Cover4
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