In Broadcast - NAB SHOW 2018 - 81

81

www.inbroadcast.com | NAB Show 7-12 April 2018 | Product Preview

Personalized Graphics
for OTT with Crystal
The growth of over-the-top viewing means broadcasters
make content available for streaming as soon as possible
after the initial broadcast...

T

his presents challenges, not least
the issue of optimizing graphics
for distribution to a multitude of
viewing devices.
When a linear broadcast channel is
streamed over the Internet, the same
graphics are often delivered to all
devices. Needless to say, this is not
ideal, given that tickers, branding and
other graphics overlaid on broadcast
TV are not optimized for smartphone
screens and are impacted by lower
quality streams possible with ABR.
The net results are graphics that are
almost unreadable. Mobile video
viewing has been steadily rising over
the last few years - the number of US
cell phone video viewers is expected
to rise to 175.4 million by 2020 from
125 million in 2014. As a result, this
growing problem needs a workable
and cost-efficient solution, which

can also provide a means to
personalized graphics.
Going Out-Of-Band
Crystal's new, patent-pending
Temporal Fingerprinting solves
this problem. It does this
by separating the metadata
describing the graphics that
need to be applied (what
graphic, where the graphic
should appear, and when it
should appear) from the video.
The fingerprinting applied at the
video's playout origination sets this
metadata in relation to the timing of
the playing video. So, if a branding
graphic is to appear at 12 seconds after
the start of the program, that timing
metadata is preserved by Crystal and
is transmitted to the Crystal Metadata
Cloud.

Crystal's Temporal Fingerprinting offers
personalized viewer experiences

When the clean broadcast feed
arrives at its viewing destination,
which could be a connected TV,
tablet or cell phone, regardless of
how the video got there, or the delay,
the Temporal Fingerprinting can
then accurately generate triggers

Aveco Platform Chosen
for KLCS TV Rebuild

Aveco ASTRA MCR master control automation with integrated
MAM has been selected as part of KLCS TV's rebuild...

K

LCS TV Los Angeles, one of
America's premiere television
stations, has a decades-long legacy of
technology leadership.
Adding to this momentum, KLCS
has selected Aveco as its new master
control automation and master control
MAM platform. This includes another
industry first: BXF 5.0 deployment.
Also, the KLCS system includes the first
Aveco Social Media Gateway (MCRdriven social media postings) in the
U.S.
Project Description
Nearly 15 years ago, KLCS initiated a
100 percent file-based workflow. Now
the public broadcaster, located in the
second largest TV market in the U.S.,
has embarked on a total rebuild of the
station to leverage the new efficiencies
available with the latest technologies.
Alan Popkin, Director of Engineering
& Technical Operations for KLCS,
wanted an automation system that

KLCS TV Control Room

enabled the staff to customize the
automation to their existing workflow
as opposed to having to change the
workflow to match the automation
requirements. In addition, the
automation system needed to be
versatile enough
to accommodate
any changes the
station
would
need to make in
the future, as the
media landscape
constantly evolves.
Alan Popkin

A track record of ongoing innovation
was essential.
Solution Design
After a thorough review of
automation systems, including onsite demonstrations of all main
manufacturers, KLCS staff and
management unanimously selected
Aveco's ASTRA MCR automation, with
the integrated ASTRA MAM.
All parts of the Aveco platform have
extensive configurability to enhance
individual and user-group efficiency.
Those with more experience, for

to re-apply graphics locally, per the
metadata extracted at the origination
point.
This means it's possible for graphics
to be personalized according to the
individual viewer and the screen
dimensions of the viewing device.
Aside from creating a seamless
and personalized viewer experience,
overlaying graphics into OTT content
presents the opportunity to provide
graphics that are "clickable" and
interactive. These clickable
graphics can even add value
to Ad segments, by providing
an opportunity for the viewer
to click a user-selectable
"button". With sports content,
this technology can turn sports
data into drop-down menus,
allowing the user to discover
and engage with sports content
in other, supplementary ways.
Local broadcasters could also
provide personalized weather
and other information to specific
viewers depending on their location
and demographics.
The future of OTT is a personalized
viewing experience. At the NAB Show,
Crystal is offering demonstrations of
personalized, synchronized, graphics
on its booth (SU1322).
www.crystalcc.com

example, have more sophisticated
capabilities while new-hires have
simplified user interfaces. In Master
Control, certain functions, such as
setting AFD flags directly in the file - as
opposed to sidecar files or database
lookup - are important to the workflow
at KLCS as they get a variety of formats
from various program providers.
Project Benefits and Advantages
"Some of the advanced features of
the Aveco system, such as BXF 5.0,
the equipment pool management
system, the social media gateway
to our members based on schedule,
provide both efficiencies and new
opportunities to interact with and
better serve our audience," says
Popkin.
"I've been in the business for quite
some time, and I've never seen an
automation system that compares to
what I am seeing here. The versatility,
flexibility, and overall thought process
is incredibly elegant. I can see where
this installation will be evolving as
KLCS discovers more and more of the
capabilities of the Aveco system. The
depth of thought from the developers
astounds me. And the ability to push
the station's on-air look is as exciting
as the ease of operation."
www.aveco.com


http://www.inbroadcast.com http://www.crystalcc.com http://www.crystalcc.com http://www.aveco.com http://www.aveco.com

Table of Contents for the Digital Edition of In Broadcast - NAB SHOW 2018

Contents
In Broadcast - NAB SHOW 2018 - Intro
In Broadcast - NAB SHOW 2018 - Cover1
In Broadcast - NAB SHOW 2018 - Cover2
In Broadcast - NAB SHOW 2018 - 3
In Broadcast - NAB SHOW 2018 - Contents
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In Broadcast - NAB SHOW 2018 - Cover3
In Broadcast - NAB SHOW 2018 - Cover4
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