In Broadcast - NAB SHOW 2018 - 70

70

www.inbroadcast.com | NAB Show 7-12 April 2018 | Product Preview

Subtitling Technology
Still in a State of Evolution
Subtitling and captioning technology is often viewed as being in a state
of stagnation, says Dean Wales, Marketing & PR, Screen Systems,
but that would be far from the case...

P

eople may ask what has
actually changed to have a
significant evolutionary effect on it
as a technology? It's just text on a
screen right? Not quite.
As a pioneering subtitle and
caption systems developer and
manufacturer, Screen has had
to rise to a number of tough
challenges over the years, namely
the SD to HD switchover and rollout, 4K, VOD/OTT, and possibly
one of the most demanding in
the past has got to be 3D. Our
technology has had to keep up with
these developments to continue to
provide reliable and high quality
subtitles.
Fresh Challenges
But
those
really
significant
advancements have plateaued more
recently so our challenges have come
at us from a different angle.
The first being in the realms of the
'subtitler' itself. There has been a
colossal shift in how the professional
subtitler works, charges for its
services, is paid, etc. but also in who
actually needs or wants to create
and prepare subtitles today. Carrying
the hefty weight of creating and
maintaining what is considered an
industry standard piece of software,
that's to say Wincaps, presents a
degree of responsibility. We advocate
the need for quality subtitles and feel
obliged to offer software to achieve
that in the most accessible and
affordable way possible.
The range of people requiring
subtitle creation and preparation
software is far broader now; medical
and education bodies for instance,
religious organisations, in fact
any business that has realised the
importance of having video and
consequently captions on their
websites. This has led to a new array

Wincaps

of products and a more convenient
delivery method of existing products.
Subsription Model
Screen has taken its core
professional creation products i.e.
Wincaps (and associated products),
and Poliscript and has made versions
of them available on an affordable
subscription basis via our online
store. We've been monitoring and
surveying the market closely and have
been adjusting the available feature
level of software offered in this way.
Subscription fees have been examined
too so they're suitably aligned with
market subscribing expectations and
Wincaps Q4 is now available from
£24.99 per month. An educational
version is also available for download
via the store and we're working on
a much more convenient enterprise
version of Wincaps.
Store Front
An additional strategic angle to
the Screen Store is to offer a sales
channel in that space to relevant
third parties with complementary
products, which has a substantial and
already established global reach and

reputation. We are inviting companies
with appropriate apps to contact our
partnerships team to discuss inclusion
and terms.
Licensing requirements too have
extensively changed and following
greater demand from our customers,
most of Screen's products are
available with flexible licensing now
with our file-based product MediaMate
recently joining that club.
Speech To Text
With many more countries being
legally pressed to provide captions

for live events such as news
broadcasts, the need for cost
effective Speech to Text solutions
has recently intensified. The
most significant issue faced with
this new technology however
is one of accuracy, and even
with the more advanced speech
engines, the accuracy will still not
replace a human operator. While
many companies are jumping
on the Automatic Subtitling
Live bandwagon, we have seen
the quality vary. Depending on
location and regulations, for some
broadcasters an accuracy of 90%
may be enough, but with one in
every 10 words being incorrect, for
most this simply isn't good enough.
Screen has been working with this
technology for a number of years now
and it is only recently that the speech
engines available to us have matured
to a level where we are happy to
put our name to them and provide a
solution.
We were pleased to offer a preview
at IBC in 2017 and with further
development we are delighted to be
bringing a taster of the next stage of
this technology to NAB Show 2018 on
Booth SU2802.
www.subtitling.com

Screen Store


http://www.inbroadcast.com http://www.subtitling.com http://www.subtitling.com http://store.subtitling.com

Table of Contents for the Digital Edition of In Broadcast - NAB SHOW 2018

Contents
In Broadcast - NAB SHOW 2018 - Intro
In Broadcast - NAB SHOW 2018 - Cover1
In Broadcast - NAB SHOW 2018 - Cover2
In Broadcast - NAB SHOW 2018 - 3
In Broadcast - NAB SHOW 2018 - Contents
In Broadcast - NAB SHOW 2018 - 5
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In Broadcast - NAB SHOW 2018 - Cover3
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