In Broadcast - NAB SHOW 2018 - 59

59

www.inbroadcast.com | NAB Show 7-12 April 2018 | Product Preview

Is There a Clear Path to an Ideal
IP Broadcast Environment?
There's no denying that broadcasters have a cost-driven desire to move from
SDI to IP, says Alberto Cieri, Senior Director of Sales & Marketing, Matrox...

B

roadcasters envision an IP video
infrastructure built - as an IT data
center - on generic COTS hardware,
allowing for a smaller footprint where
systems can be repurposed.
Based on this desire, there is also a
hope that these systems will be able
to take advantage of the same NICs
used in general-purpose networking.
However, live uncompressed video
is not standard network traffic and
this is why Matrox believes in the
need for video-aware COTS SMPTE ST
2110 network cards for IP broadcast
workflows.
This belief has been met with
skepticism within the broadcast
community. Many have attempted to
prove that CPU-driven NICs offer a
stable solution for broadcast video.
These deployments fail to live up to
the expectations of real broadcast
demands. In HD workflows, using a

general-purpose NIC forces the
use of expensive systems
while compromising I/O
density, 24/7 reliability
and interoperability. As 4K
becomes a reality throughout
broadcast workflows, videoaware COTS ST 2110 network
cards are mandatory to build
an IP video infrastructure.
SDI connectivity has built up
expectations such as deterministic
operations and interoperability. In
order to achieve the benefits of an IP
infrastructure, broadcasters must at
least be able to attain the same level
of performance provided by SDI.
Because of this prerequisite, a videoaware COTS ST 2110 network card is
needed to complete the vision of an IP
environment. This card must not only
take video, audio and ANC data and
turn it into appropriate IP packets, but

Matrox's X.mio5
network card

also manage critical functions such
as transmission, hitless protection
(SMPTE ST 2022-7), PTP management,
and instant registration and discovery.
The good news is that there are
solutions available in the market
today.
Matrox's X.mio5 Q25 ST 2110
network card allows broadcasters to
achieve the reliability, quality and

NetApp StorageGRID Object
Storage: Your Data at Scale

Broadcast networks, movie studios, and media streaming
services are now global enterprises...
The Challenge
The challenge and cost of managing,
moving, and monetizing media assets
is overwhelming. Media companies
are being forced to re-evaluate how
they can effectively manage and
migrate large amounts of content
that is spread over different locations.
How do you manage media workflows,
ensuring content is in the right place
at the right time, while maintaining an
efficient cost structure?
The Solution
To support vast media repositories,
broadcasters and enterprise cloud
providers use NetApp StorageGRID
Webscale object storage. Unlike file
systems, object stores group files and
their metadata into objects that can
be coherently accessed by different
media asset management systems, file
delivery systems, and other production
and distribution applications.

With the intelligent policy engine
of StorageGRID, you can span
multiple sites and choose various
levels of replication and
erasure coding to meet
your business needs. As
content
ages,
policies
automatically move it to tape or to the
Cloud - improving the efficiency and
economics of your media repository.
Reduce the Complexity of
Media Repositories
With massive scalability across a
global namespace, StorageGRID frees
your media applications from the task
of finding and moving files between
storage volumes.
Establish highly
granular, flexible data management
policies that determine how data
is stored and protected, including
performance, durability, availability,
geographic location, longevity, and
cost.

StorageGRID policy engine

Optimize Media Workflows
StorageGRID provides sophisticated
policy-driven functionality to support
your MAM systems.
Enforce policies at any time to initiate
object replication, erasure coding,
caching, tiering, and archiving to
tape or to the cloud. This storage
management,
monitoring,
and
migration
functionality
delivers
a better experience for all the
workflows in your media enterprise.
With StrorageGRID, media asset
management systems can pass key

interoperability that they need and
expect. With its 25 GbE design, the
X.mio5 Q25 allows for today's HD
IP infrastructures to be built with
an easy path to multi-channel
4K workflows using the same
card.
The days of confusion
regarding how to move the
industry from SDI to IP are
ending and we are finally seeing a
clearer path towards the ideal IP
broadcast environment. The work of
the AIMS Alliance and SMPTE towards
establishing ST 2110 as the backbone
for IP has helped pave the way towards
real-world adoption. As large-scale
deployments begin and 4K becomes
widely adopted, Matrox's original
vision - of using video-aware COTS ST
2110 network cards in IP workflows - is
proving to be the best way forward.
www.matrox.com
metadata along to other systems and
workgroups by storing it in the object
along with the media file data.
Minimize the Cost of Cradleto-Grave Data Management
Providing ubiquitous content access
often requires inefficiently storing
copies of the same asset in multiple
places. With StorageGRID, you can
minimize the capacity and
complexity that is needed
while optimizing for data
resiliency, production access,
and distribution requirements
through
policy-driven
automation.
The value of content changes
over time, as does the cost
of storing it. As content ages and is
accessed less often, StorageGRID
policies
automatically
reduce
replication and move that content to
less expensive disk arrays, tape, or
public clouds such as Amazon Web
Services (AWS). StorageGRID provides
a future-proof path for your content to
live longer than the media it is stored
on.
With 15 years of production
deployment, StorageGRID is the
solution that you can trust with your
growing media repository.
www.netapp.com /storagegrid


http://www.inbroadcast.com http://www.matrox.com http://www.matrox.com http://www.netapp.com/storagegrid http://www.netapp.com/storagegrid

Table of Contents for the Digital Edition of In Broadcast - NAB SHOW 2018

Contents
In Broadcast - NAB SHOW 2018 - Intro
In Broadcast - NAB SHOW 2018 - Cover1
In Broadcast - NAB SHOW 2018 - Cover2
In Broadcast - NAB SHOW 2018 - 3
In Broadcast - NAB SHOW 2018 - Contents
In Broadcast - NAB SHOW 2018 - 5
In Broadcast - NAB SHOW 2018 - 6
In Broadcast - NAB SHOW 2018 - 7
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In Broadcast - NAB SHOW 2018 - Cover3
In Broadcast - NAB SHOW 2018 - Cover4
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