In Broadcast - NAB SHOW 2018 - 50

50

www.inbroadcast.com | NAB Show 7-12 April 2018 | Product Preview

Organize Your Media Content
Assets with Appropriate
Metadata from the Start
T. Shobhana, VP, Global Head of Marketing & Communications,
Prime Focus Technologies, examines the business case for adding
key metadata to media content right from the start...

T

he recent explosion in video
content is changing the way
today's media and entertainment
(M&E) businesses operate.
Broadcasters, studios, and
production houses know that
they must move beyond simply
managing their content assets
to be competitive. What they
need is an all-encompassing
data model to transform
their content into dynamic,
profit-generating assets. No
matter what systems they use
to manage their content, the
key to monetization lies in
enhancing the searchability and
discoverability of their assets.
This is where the right metadata
can add tremendous value.
Classification & Organization
Metadata
classifies
and
organizes
digital
content
information, harnessing the
explosive amounts of content
into useful and easily accessible
bits. By simple definition,
metadata
is
structured
information that explains, describes,
or gives the location of content, or that
otherwise makes using the piece of
content more efficient.
Effective
metadata
services
start with content, then add value
through a number of functions and
capabilities that allow for proper
arrangement, categorization, and
description, making the content easily
discoverable.
Some of these features include the
following:
Subject Matter Experts (SME) -
video content comprises a wealth
of subject matter that requires the
expertise of individuals to categorize
and catalog the data and increase its
usefulness to the client. Phrases or
information that are genre-specific,
country or culturally relevant for
episodic TV content, feature titles,

Cross References / Filters -
metadata services that feature
capabilities for cross references
and filters make it easier for the
asset owner to organize content
and make it faster for the user
to find what they are looking
for. Multiple tags (words) can be
assigned and cross-referenced
to a category and filters
define which tags are allowed.
Additionally, cataloging services
contain automated QC features
with stringent quality checks at
every stage by domain specific
experts.
Standardization - the use of
standards in metadata services
allows for more effective
and efficient cataloging of
content and are fundamental
to the efficient exchange of
data.
Cataloging
services
typically abide by the four
basic standards that apply
to metadata, including data
structure, content, value and
Metadata improves
format/exchange. These four
asset discoverability
standards provide the rules
news, sports, and documentaries are for structuring content, allowing it
more readily accommodated by the to be reliably read, sorted, indexed,
skills of an SME. It is also through retrieved, and shared.
this global stable of SMEs that the
cataloging service builds a community The Business Case
of culture and data.
Making the most of digital content
Tagging - refers to the metadata often requires M&Es to transform
that is assigned to a piece of content their business model to move beyond
and is key to the proper classification basic asset management. Tools and
of content assets. While metadata technology components provided
provides a description of the content, with leading metadata services
tags are typically a list of words include value-added capabilities to
that are related to the content. For help organize content in useful ways,
instance, outdoor scenes in a movie make it easily accessible - and provide
can be categorized (i.e. winter, beach, the opportunity to monetize assets.
woods, etc.) and then further tagged Ultimately it streamlines and improves
with descriptors such as, snow-packed, the overall efficiency of digital content
beautiful, crowded, and so on. The creation, improves the monetization
efficient use of tagging in metadata processes, and enables further
services allows for a more structured creativity.
and theme-oriented search with
When regulations regarding content
improved context.
change, the burden placed on the

M&E industry to maintain compliance
quickly can be time consuming
and stressful. For instance, when
it was legislated in India that all
smoking scenes be prefaced with a
warning message about the hazards
of smoking, detailed and accurate
metadata allowed some content
providers to quickly pick out which
scenes included smoking, and choose
to either remove them or add a
warning message.
Dynamic,
automated
paid
advertisements can also harness
the power of metadata - furthering
content monetization opportunities.
By referencing metadata, ads can be
placed where they are most relevant
and powerful.
For instance, viewers watching a
movie heavily based in New York
City may be presented an automated
advertisement for discounted tickets to
that destination.
Content creators can employ the
use of metadata, particularly when
creating content around a specific
theme/public figure etc. When a
famous or influential person passes,
or a current event warrants a special
program, compiling footage and media
about the topic can be made easier
with detailed and accurate metadata.
A quick search can bring up the
relevant media and creators can even
access this on-the-fly to produce their
masterpiece efficiently.
Metadata Workflow Solutions
Solutions with metadata cataloging
capability, such as Prime Focus
Technologies' Cloud-based Media Asset
Management (MAM) solution, can
create and/or enrich existing content
metadata to help transform content
into dynamic assets.
It's an end-to-end solution which
engages clients, stakeholders and
content users at every stage of the
workflow.
www.primefocustechnologies.com


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Table of Contents for the Digital Edition of In Broadcast - NAB SHOW 2018

Contents
In Broadcast - NAB SHOW 2018 - Intro
In Broadcast - NAB SHOW 2018 - Cover1
In Broadcast - NAB SHOW 2018 - Cover2
In Broadcast - NAB SHOW 2018 - 3
In Broadcast - NAB SHOW 2018 - Contents
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In Broadcast - NAB SHOW 2018 - Cover3
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