In Broadcast - NAB SHOW 2018 - 3

www.inbroadcast.com | NAB Show 7-12 April 2018 | Product Preview

Creative Collaboration
is the Key to Success
This is a pivotal year for the broadcast and media
industry, admits Peter White, CEO, IABM...

he transformation we have been
talking about for the last few years
is now in full swing as we transition to
new business and technical models.
NAB Show in Las Vegas will be the
perfect place to take the industry's
temperature and see how all sides are
now pulling together to plot a course
to a healthy, successful future.
One of IABM's key objectives
is to facilitate this collaboration;
the future of technology vendors
is inextricably bound up with the
challenges broadcasters and media
companies face. According to IABM's
latest research, 35% of end-users are
now using software and microservices
to build some of their systems. The
vast majority still prefer best-ofbreed solutions, and are sharing their
roadmaps to enable vendors to work
collaboratively with them to achieve
the solution they need; creative
collaboration is the answer.
Thought Leadership
IABM has a number of major
initiatives running to foster this
collaboration, including the new
Super Sunday 'Voice of the Customer'
session we are introducing this year
in partnership with NAB. Entitled
'Creative collaboration - the only
way forward', this two-hour session
on April 8 at the Convention Center
(2pm, room N239) will feature a panel
of influential thought leaders from
the pinnacle of the broadcast and
media industry. They will let us into
the secrets of successful creative
collaboration, illustrated by real-life
case studies, demonstrating how
working
together
collaboratively
offers both sides of the industry a
better way forward. This will be a

Flashback NAB 2017 Show
South Lower

fantastic learning and networking
opportunity on the eve of the show
and I recommend booking early via the
IABM website.

be taking and how to partner. This is
bound to be a packed event and I again
recommend booking your free place in
advance via the IABM website.

Breakfast Briefing
Once again, IABM's State of the
Industry Breakfast is kicking off the
show itself - 8am, April 9, room N239.
Delegates will learn from IABM's latest
research how industry transformation
is affecting business and get the
inside track on how to move forward
successfully.
Delegates will also hear about
IABM's new industry model - the result
of a major project to redefine the
broadcast and media content supply
chain as the industry continues to
transform.
An interactive panel follows, entitled
"It's Not All About the Cloud". On the
panel are installation experts - all with
decades of experience and currently
engaged in projects. We will tease out
of these experts what they are missing
from suppliers, products and services
that they need to realise projects
successfully in today's environment.
They'll also be providing their views
on the direction that suppliers should

IP Theater
IABM is also a partner in the IP
Showcase - another fine example of
the new collaborative spirit in our
industry. IABM is again curating the
co-located IP Showcase Theater,
providing educational opportunities
through continuous presentations
covering the full gamut of knowledge
about real-time IP production and
intra-facility distribution. This year's
IP Showcase is the biggest yet,
with more than 50 vendors coming
together to demonstrate the benefits
and practicality of transitioning to
IP workflows, showing what can
be achieved by willing and open
collaboration towards the common
good.
BaM Awards
Reflecting the changing structure
of our industry, IABM is introducing
its new, unified technology awards
program at NAB Show. The Broadcast
and Media awards (BaMs) will be

Contact

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Publisher
Phillip Izzard
pizzard@inbroadcast.com

Editor
Steven Preston
ed@inbroadcast.com

International
Business Development
Bryn Lister
blister@inbroadcast.com

Design & Production
Martin Donnelly
martin@inbroadcast.com

presented on Tuesday 10 April (6pm,
Ballroom C at the Westgate Resort -
right next to the Convention Center).
The BaMs recognize outstanding
technological innovations that deliver
real business and creative benefits
in nine newly-defined categories
that accurately model the structure
of the industry today. These are the
only truly independent awards in
our industry, judged by a panel of 40
non-affiliated experts, and will quickly
become the gold standard. The award
presentations will be followed by the
BaMs Party - a fantastic early evening
networking opportunity; book your
place via the IABM website.
Business Services
IABM now has over 500 member
companies - the majority of which
will of course be at NAB. As the
industry's only truly international
representative body, it is our mission
to support our members with the
widest possible range of up-to-theminute services and support to help
them do better business. At the show
we will be releasing a special business
intelligence report to aid members'
decision-making, and we also have
three lounges (North Hall, Central Hall,
and South Upper) where members can
take time away from the show floor
and take advantage of peace and quiet
- and free Wi-Fi - to follow up on leads.
We also have free, bookable meeting
rooms where they can conduct
meetings in private.
It's going to be a fascinating NAB
Show, where the future direction of
our industry will really begin to come
into view. Creative collaboration is
what will define the shape of the
industry, and drive success. I'm proud
that IABM is playing an important role
in making this happen - it is the only
way forward.
www.theiabm.org
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