In Broadcast - NAB SHOW 2017 - 84

84

www.inbroadcast.com | NAB Show 22-27 April 2017 | Product Preview

Broadcast Quality OTT Streaming
Requires the Right FoQus
The FoQus>Delivery service places IneoQuest's quality assurance
solutions in the hands of an entirely new set of customers, writes
Kurt Michel, Sr. Marketing Director, IneoQuest Technologies...

A

s the video industry continues
traversing
seismic
change,
network operators, video service
providers and content owners must
constantly make critical strategic and
tactical decisions -ones that lead them
to offer the "right" content, providing
infrastructure that can stay ahead of
demand, and above all, keeping the
video streaming smoothly. Mind you,
this all happens while keeping those
good old business realities - cost,
revenue and profit - in mind.
Good decisions rely on accurate,
detailed
knowledge.
The
right
intelligence at the right time can make
the difference between success and
failure.
IneoQuest's DNA was formed at
the turn of this century, during the
emergence of packet-based video and
IPTV. We cut our teeth working with
Network Operators to develop the
Test & Measurement equipment they
needed to quickly diagnose issues in
the lab.
IneoQuest, along with the entire
industry,
quickly
realized
this
"reactive" approach to packet video
issues was insufficient, as viewership
and revenue would be lost when the
problems were diagnosed and resolved
after the fact. The industry needed to
monitor the live video streams 24/7, to
proactively detect and prevent issues
before they had a significant impact on
the viewing audience.
IneoQuest collaborated with industry
leaders to form key standards for
measuring IP video quality at defined
points in the operator's network,
and designed patented solutions to
measure the right metrics at these
different points, from headend to
network to endpoint. The "Video
Service Assurance" market was born to
support a "Broadcast Quality" viewing
experience
over
single-operator
"managed" IPTV networks.
Moving ahead more than a
decade, today's Over the Top (OTT)
video streaming industry relies on
a complex ecosystem, one with
a tenuous collection of disparate
service providers and networks,
interconnected by public and private

IneoQuest collaborated with industry leaders to form key standards

"Broadcast Quality" remains the gold standard

"clouds," content delivery networks,
and the vagaries of the Internet.
Broadcast Quality
When things are working well, this
"unmanaged," incredibly complex
distribution system delivers video
in multiple formats to a huge and
growing list of playback devices.
But here's the challenge - when
things are not working well, viewers
may not tell you. They are more likely
to just go elsewhere; the ones who
are angry enough will even use social
media to let everyone know about
how terrible their experience was,
multiplying the damage to your video
business.
For today's many viewing scenarios,
"Broadcast Quality" remains the gold
standard. It also remains elusive,
and will remain so until the key
stakeholders in the video business
know whether the playback experience
is meeting minimum performance
benchmarks; and if not, why not?

Where are the problems and how can
they be fixed? How is the Content
Delivery Network (CDN) performing? Is
the content being encoded at optimal
bitrates to minimize delivery and
storage costs while keeping viewers
engaged?
IneoQuest is driven to provide

Actionable Video Intelligence through
the development of technology, tools
and relationships with companies
like Conviva and others in the OTT
ecosystem. The goal? To enable OTT
video to achieve broadcast quality -
and beyond.
FoQus Platform
Video driven businesses need the
intelligence that IneoQuest's solutions
can provide. Our FoQus platform
is a suite of intelligence-gathering
and processing solutions, offered in
licensable/virtualizable software or
appliance forms.
These solution elements collect realtime data from specific parts of the
video distribution ecosystem, turning
video quality and viewer behavior data
into actionable intelligence that video
businesses need to help them succeed
in this increasingly competitive video
market. It also establishes a solid
foundation for the launch of our latest
IaaS-based offering, FoQus>Delivery.
The FoQus>Delivery service offers
IneoQuest's
quality
assurance
solutions to an entire new set of
customers - content aggregators,
video service providers, and content
owners who are leveraging an OTT
direct-to-consumer model, and need
a pay-as-you-go, add-as-you-grow
solution for monitoring the quality
of their viewers' playback, and the
ability to quickly detect and diagnose
issues in their multi-vendor OTT video
delivery pipeline.
To learn more about IneoQuest and
its FoQus Platform and FoQus>Delivery
solutions, visit us at NAB Booth
SU6102. www.ineoquest.com

IneoQuest FoQus Platform - a suite of intelligence-gathering and processing solutions


http://www.inbroadcast.com http://www.ineoquest.com http://www.ineoquest.com

Table of Contents for the Digital Edition of In Broadcast - NAB SHOW 2017

In Broadcast - NAB SHOW 2017 - Intro
In Broadcast - NAB SHOW 2017 - Cover1
In Broadcast - NAB SHOW 2017 - Cover2
In Broadcast - NAB SHOW 2017 - 3
In Broadcast - NAB SHOW 2017 - 4
In Broadcast - NAB SHOW 2017 - 5
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In Broadcast - NAB SHOW 2017 - Cover3
In Broadcast - NAB SHOW 2017 - Cover4
In Broadcast - NAB SHOW 2017 - S1
In Broadcast - NAB SHOW 2017 - S2
In Broadcast - NAB SHOW 2017 - S3
In Broadcast - NAB SHOW 2017 - S4
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