In Broadcast - NAB SHOW 2017 - 80
80
www.inbroadcast.com | NAB Show 22-27 April 2017 | Product Preview
What a Difference
a Year Makes
Screen has significantly broadened its range of subtitling transmission solutions to meet customers'
demands, writes Dean Wales...
A
year ago at NAB, Screen
announced it had signed a
collaboration agreement with fellow
subtitle
technology
developers
OOONA and Cavena to create a semiprofessional subtitle creation tool as
part of the OOONA Online Subtitle
Toolkit.
Just short of 12 months later, the
online tool launched at BVE in London,
receiving positive reactions that
validated what we all knew last year;
our market and its needs had truly
transformed.
The life and career of the subtitler,
how they work and are employed on
projects have changed dramatically.
Offering an online service with
everything
a
semi-professional
subtitler requires to create, QA, review
and convert subtitling files without the
need to download the software fits
neatly with today's subtitler's working
practice.
It's about minimum setup and
minimum start-up too. A subtitler
wants to begin a job immediately
and get that job done wherever they
are. The days of stuffing software
to breaking-point with redundant
functionality to make it a superior,
feature-rich offer is largely superfluous
these days for some markets.
The 'Create' tool follows the ethos
of the entire Toolkit in as much as
the real needs of actual users have
been meticulously examined so as to
provide just the tasks they require
without weighing the application down.
And to top it all, despite being a
specialist tool, coupled with instant
Screen's Polistream U8000
access via the web, the tools have been
designed to be simple to use, resulting
in the subtitler delivering his or her job
in a really quick turnaround time; job
done!
Okay, so why I have led with this
product?
Strong Partnership
Despite being very proud of it and
of the collaboration that has brought
it to market - we do after all believe
strongly in partnership working at
Screen - it has kind of paved a way for
the development roadmap of some
other Screen products.
Another smart move founded on
easier and quicker access, affordability
and rapid start-up was to redesign
our globally recognised and indeed
globally used high-end subtitle
creation tool Wincaps.
A product which has earned industrystandard status and appears to be
the product of choice for academia
- many subtitling courses are trained
on Wincaps - was beginning to shift
slightly out of reach for many subtitle
professionals. As touched on earlier,
how subtitlers receive work, especially
regularity and industry rates have
changed significantly, and this is
particularly true of freelancers. The
prospect therefore of a substantial
financial outlay for some was
OOONA Subtitling Toolkit Dashboard
becoming ever more prohibitive in
using their choice of software.
Wincaps was eventually redeveloped
last year with re-purposed licensing
and minor alterations to functionality
to allow us to offer the product in the
more accessible form of an online
subscription basis.
Prospective customers can now
access our online payment portal
via the Wincaps page on our website
where they have a choice of a onemonth subscription of £39 per month,
a six-month option for £195 for the
duration or a one-year subscription
route for £390.
Aligning our payment options to have
a better fit with the way many Wincaps
users are now working has proven to
be highly successful and a great boost
for the freelance subtitler.
Vendor original/endorsed file output
to ensure subtitlers were handing over
legitimate file types to broadcasters
was a core consideration in the
development of the Online Subtitle
Toolkit, and that's where the journey
with Screen's engagement with it
began.
MediaMate
Screen's MediaMate product is a
flexible software system to encode,
extract, repurpose and/or decode
subtitles and captions in a wide range
of file-based workflows.
The Subtitle File Converter tool from
the MediaMate suite which overall is
developed on a modular basis, was
regarded the most essential engine
from the collection to complement the
Toolkit. It was an appropriate vendor
specific tool which would contribute to
reducing reverse-engineered subtitle
files being created and distributed
and ultimately causing errors further
downstream.
This breakaway of a single
MediaMate module triggered further
development of the product, again to
better suit the way customers are now
working.
In order to eliminate what we learnt
were frustrating constraints of the
product, MediaMate has undergone
further changes to offer far more
flexible licensing options and we are
pleased to announce we can now
offer the product without the use of a
dongle.
Toolkit Expands
And as for further developments,
more tools are being created as
sole applications from core Screen
products to join the forces of the
online subtitle toolkit as individual,
quick-access tools.
The new additions to the toolkit
which include a new collaboration with
IRT to offer an essential validation tool
can be viewed on the Screen stand
(SU7510) at NAB.
It is true the past 12 months have
been a journey of collaboration,
enlightenment and discovery but new
developments and product offerings
aside, Screen remains acutely
mindful of its central obligation
of development and supply in the
industry of reliable subtitle and
caption delivery systems.
Aside from broadening the way we
supply customers with transmission
solutions, such as VM and COTS
offerings, 'traditional' customers still
exist in large numbers. Emerging
markets in the Russian DVB rollout
and the heavy legislation this year in
Latin American countries for hard-ofhearing captioning - particularly on
live and news content - also means,
for Screen anyway, that conventional
subtitle and caption transmission
solutions aren't going away anytime
soon.
www.subtitling.com
http://www.inbroadcast.com
http://www.subtitling.com
http://www.subtitling.com
Table of Contents for the Digital Edition of In Broadcast - NAB SHOW 2017
In Broadcast - NAB SHOW 2017 - Intro
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In Broadcast - NAB SHOW 2017 - Cover3
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In Broadcast - NAB SHOW 2017 - S1
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