In Broadcast - NAB SHOW 2017 - 62

62

www.inbroadcast.com | NAB Show 22-27 April 2017 | Product Preview

Map Streaming Demand
to Infrastructure Capacity
with WYN-WYN Networking
By Kurt Michel, Sr. Marketing Director,
IneoQuest Technologies
At NAB IneoQuest is introducing its FoQus>Delivery service, a cloud-based video
quality assurance service built on its virtualized solutions...

T

hink about the "perfect" network
for a minute. How would you
describe it? The answer varies greatly,
dependent on whether you are the
consumer, the network-based service
provider or the network operator. But
ultimately, you'd try to come up with a
"win-win" solution - one that balances
the needs of parties on the demand
(consumer) and supply (network
operators and service providers) sides
alike. The best win-win? The "what you
need, when you need it" network - the
WYN-WYN.
The "Goldilocks" Network
Consumers
want
immediate
responsiveness, regardless of service,
medium or device: they want fastloading web pages, transactions that
process quickly and securely - and, in
this age of "cord cutting," videos that
start immediately (no spinning icon,
hourglass or beachball, please) and
play consistently, without buffering, in
non-blocky resolution.
Like Veruca Salt in Charlie and the
Chocolate Factory, they want all these
things, and they want it now. Cyber
Monday? First two days of March
Madness?
Presidential
Election?
Doesn't matter - and it certainly
doesn't change if they are watching
from a tablet on the train or furtively
in a Web browser at work.
Service providers want their
customers to stay engaged for as
long as possible, and to return often.
They also recognize that the slightest
frustration will push consumers over
the edge - and onto the next thing.
So ultimately, they want to give the
consumer exactly what they want - but
at a price that makes good business
sense.
The network operator is challenged
to cost-effectively meet these
needs while also meeting regulatory
requirements, quickly identifying and
fixing problems when they occur,

and accurately making
the
right
investments.
The goal? Maintaining a
"goldilocks" network ("this
one is just right!") to match
capacity with demand.
Unfortunately, creating a
network "right sized" for
streaming the World Cup
Finals is massive overkill
for the 3.99 years between
championships.
Appliance-based
networks, designed with
simplicity in mind, often have the
opposite effect: pitting each of these
groups in conflict with one another in a
zero-sum game. In response, operators
and providers have developed
commitment-based
contracts
around peak use, or minimum usage
commitments, in order to distribute
their risk.
But it does not have to be this way.
What You Need - When You Need it
To meet the consumer's video
playback needs efficiency, the service
provider and network operator require
infrastructure flexibility and scalability,
bolstered by the real-time knowledge
necessary to manage it optimally.
For example, evening and weekend
viewing on larger screens requires
higher quality video, while workday
viewing biases toward mobile video
and laptops on smaller screens outside
of the home. If a network's overall
processing and delivery capacity could
be dynamically reallocated between
fixed and mobile demand, the needs
of all parties could be more efficiently
met.
Everybody wins. Win-win? Try
"WYN-WYN." This "What You Need
- When You Need it" network is
driving forward-thinking network
operators toward Network Function
Virtualization (NFV) and Software
Defined Networking (SDN), which

IneoQuest is launching its cloud-based
FoQus>Delivery service

is built on standard servers/cloud
resources and most importantly,
software.
For any NFV-based network to meet
the promise for video streaming,
it will require the intelligence to
recognize when the viewer experience
is degrading, quickly identify the root
cause, and apply the necessary NFV
resources to restore the customer
experience to specified levels.
For years, IneoQuest has provided
that intelligence and measurement
capability for video, built upon its
"FoQus" platform solutions. This
suite of proprietary video quality
assurance solutions combine to
deliver the actionable insights video
businesses need to understand their
viewers' experience, increase viewer
satisfaction and decrease customer
churn. As a result, over the last 4 years
we have been migrating our solutions
from
hardware/appliance-based
formats to software/NFV formats,
and are now offering a growing list

of virtualized video quality assurance
solutions.
We did not do this alone. Through
the IntelĀ® Network Builders program,
we have been collaborating with NFV
thought leaders, and were able to
successfully participate in the first
NFV interoperability tests
sponsored by NIA, Light
Reading and EANTC.
IaaS via FoQus
Infrastructure
as
a
Service (IaaS) - built on
the virtualized FoQus
platform, this year at NAB,
we're excited to announce
the FoQus>Delivery service,
the
first-ever
hosted,
cloud-based video quality
assurance service built
on our virtualized solutions. The new
solution offers the same powerful
capabilities as our managed-network
solutions, but provides a flexibility
for video service providers who rely
on the Internet and unmanaged
networks to deliver their video
content.
This
subscription-based
service is particularly well-suited to
direct-to-consumer OTT providers
and content owners using third-party
services, (CDNs, Cloud Encoding, Ad
Insertion etc.), and want to measure
performance and quickly diagnose
quality
issues
throughout
the
distribution pipeline.
This latest development opens our
powerful capabilities to a host of new
customers - and extends the power of
WYN-WYN to an entirely new realm of
customers.
To learn more about IneoQuest and
its new FoQus>Delivery service, as
well as an array of cloud, virtualized,
and appliance-based video quality
assurance solutions, visit us at NAB
Booth SU6102.
www.ineoquest.com

Ideal Network:
"What you need,
when you need it"


http://www.inbroadcast.com http://www.ineoquest.com http://www.ineoquest.com

Table of Contents for the Digital Edition of In Broadcast - NAB SHOW 2017

In Broadcast - NAB SHOW 2017 - Intro
In Broadcast - NAB SHOW 2017 - Cover1
In Broadcast - NAB SHOW 2017 - Cover2
In Broadcast - NAB SHOW 2017 - 3
In Broadcast - NAB SHOW 2017 - 4
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In Broadcast - NAB SHOW 2017 - Cover3
In Broadcast - NAB SHOW 2017 - Cover4
In Broadcast - NAB SHOW 2017 - S1
In Broadcast - NAB SHOW 2017 - S2
In Broadcast - NAB SHOW 2017 - S3
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