In Broadcast - NABSHOW 2016 - 70


70

www.inbroadcast.com | NAB SHOW 16-21 April 2016 | InShow Guide

The Way
Ahead with IP

SAM's solutions have the 'IP-Edge' when it comes to the standards-based IP transition ...
By Tim Felstead,
Head of Product Marketing

I

P
migration
represents
a
fundamental shift for the industry.
This is heightened because at the same
time we're also seeing customers'
business models changing. Together
this presents a clear challenge.
There are indications that IP on
the production and playout side is
beginning to happen, but we are still
in the early stages of adoption. With
so much past outlay on conventional,
non-IP technology it's not surprising
that investment cycles are holding
back wholesale change. It's also
important to bear in mind that IP
adoption doesn't mean that SDI is on
the way out, rather that we're going
to experience a period of transition
and evolution from one to the other,
and there may always be some SDI
in the market. Best estimates of the
longevity of SDI seem to be between
two and 10 years, which in effect tells
us that the market is unsure. Given
the introduction of 12G SDI for 4K,
which we support, it may well be that
production SDI has a longer life than
anticipated.
There are two trains of thought on
how to manage IP introductions to
working broadcast systems. The first
is to build a walled garden, meaning
that if your "flavour" of media over IP
remains on the inside, you really don't
care about external interoperability.
But customers will need to keep in
mind what they have built is an island
on its own in the ocean.
The other train of thought is to build
IP-based production systems, but it's
key to make sure that these are open
standards-based.
The reason for this is you will then
have market efficiencies on your
side, reducing costs over time. A
functioning supply market where
manufacturers
compete
(around
agreed standards) for business is what
consumers and customers should
be seeking. We believe this option is
the more sensible and economically

advantageous for our industry going
forward. The industry's favourite
interface - SDI - achieved success by
widespread adoption and the ability
of our industry to drive cost out of SDIbased systems. The same will be true
for IP standards-based systems.
SAM's IP-Ready Products
As a vendor, central to our role is
taking each customer situation and
looking at it from both a tactical and
strategic standpoint. It's about having
conversations so we can together
ascertain what a realistic schedule
for IP transition may be given their
business priorities. We are not here
to dictate or to preach an IP message
if it's not right for our customers'
economics. We build our systems to be
signal transport-independent, and we
are adopting the tag line 'IP-Edge' to
indicate where our products are ready
for standards-based IP transition.
We've worked hard to make our
products, including the market-leading
switcher Kahuna, IP-ready so that
SAM's market-leading switcher
Kahuna is IP-ready

customers have an easy migration
option as their business evolves. The
Kahuna 'IP-Edge'-enabled production
switcher range delivers all the
power, processing, and multi-format
capabilities, with a full complement of
IP inputs and outputs.
We're beginning to see early signs
of interest in, and adoption of, IP in
the live production environment. Our
customer NEP is one example. The
broadcaster delivered live IP-based
multi-camera broadcasts in November
2015 using SAM's Kahuna, Sirius
router and IQ Modular technology.
IP interoperability testing is
advancing quickly and this will be
extended to cover a greater range of
products, including production and
playout. There's a lot of effort still
required, which is why an initiative
like the Alliance for IP Media Solutions
(AIMS) is so important. There are a
number of other IP initiatives across
the industry, but what's absolutely key
is to ensure interoperability as well
as standards compliance. AIMS will
de-risk key decisions for customers
through the encouragement of
open interoperable non-proprietary
standards.
Some vendors are currently offering

IP-based proprietary solutions. But the
customer doesn't know which vendor
to choose because, as things stand,
they may well end up investing in
dead-end technology that's not going
to interoperate. AIMS offers customers
a level of buy-in to interoperability
over and above that provided by
following any single-vendor driven IP
proposal.
AIMS will help to introduce some
stability into the marketplace,
and indicate that multiple major
suppliers truly believe that the time
is right to push forwards with IP. True
standardisation requires cooperation
under the auspices of a well-organised
body, in order to create an IP-based
market where efficiencies on all
sides can be achieved. AIMS is a very
important effort in this regard. We are
also working with AMWA, as are many
others, within the Networked Media
Incubator, and that is also moving
forward very quickly.
Our goal at SAM is to make solutions
that customers can invest in today,
knowing that they are not only buying
best-of-breed for today, but are
also making a wise economic choice
regarding the migration to future IP
media standards.


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Table of Contents for the Digital Edition of In Broadcast - NABSHOW 2016

In Broadcast - NABSHOW 2016 - Intro
In Broadcast - NABSHOW 2016 - Cover1
In Broadcast - NABSHOW 2016 - Cover2
In Broadcast - NABSHOW 2016 - 3
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