In Broadcast - NABSHOW 2016 - 6


6

www.inbroadcast.com | NAB SHOW 16-21 April 2016 | InShow Guide

Where There's Change,
There's Opportunity
IABM North America Council members spell out the big issues at NAB 2016...

W

hen members of IABM's North
America council were asked
what they expected at NAB 2016,
four major themes quickly became
apparent.
1. Changing content
consumption habits are driving
technology suppliers
The days of vendors rocking up to
NAB with a new technology looking
for a market with broadcasters and
post facilities are gone forever. Our
industry is increasingly being driven
from the consumer end; media
organisations are racing to keep up
with both the range of viewing options
and the demand for instant access to
content - all while trying to maximise
revenues. "It seems we have more
new ways to consume content than
we have the ability to produce and
deliver, much less monetise," said Ted
Korte, COO, Q'Ligent.

According to CueScript President,
Michael Accardi, this will directly
impact the way technology vendors
interact with their customers:
"What I expect to see at NAB is the
acceleration of end-users driving
more efficient workflows, demanding
solutions and support from their
vendors. Our customers are looking
for partners more than boxes. They
want us to own 'it' with them. More
and more we are being asked to be
part of the solution that may involve
multiple suppliers and issues. No
longer is 'it isn't our problem' an
acceptable response."

Michael Accardi, President, CueScript

2. SaaS, the Cloud, and
Virtualisation are changing
business models
While there will still be plenty
of hardware on show at NAB,
increasingly innovation is being
fuelled by tapping the ever-increasing
power of off-the-shelf IT technology
to deliver a virtualised environment.
This is enabling business models to
transition to OPEX via SaaS and ondemand solutions - often accessed via
the Cloud.
"We're particularly interested in the
transition to SaaS and cloud adoption,
because those are the emerging areas
where we have placed our bets. The
pace of change in the industry has
been well aligned with our strategy,
so those dynamics are now driving
significant business growth for us,"
said Signiant CEO, Margaret Craig.

Margaret Craig, CEO, Signiant

Harmonic VP Market Development,
Tom Lattie, agreed: "Software-based
and virtualised solutions, previously
showcased by a few innovative
companies, will now be lauded by
a significant number of vendors.
Furthermore,
software-based
solutions are now expected from those
vendors that were sceptical just two or
three years ago."
But will the hardware to support
this all move to the Cloud? John
Tkaczewski, President, FileCatalyst,
thinks we have some way to go yet:
"Will the ever-growing need to store
and process larger files continue to
show purchasing decisions for the
ever bigger/faster storage and media
servers, or will the broadcasters and
studios move to the cloud and start
embracing pay as you go services?

I think that the jury is still out on
this one and we will continue to see
vendors at NAB tending to both camps
for years to come."
3. IP standardisation and
interoperability is moving forward
IP is becoming a fact of life in our
industry but there are still hurdles to
traverse before IP is ubiquitous. Our
members, however, are optimistic
that NAB 2016 will show that things
have made a major move in the right
direction.
"At Harmonic, we believe NAB
2016 will represent an important
milestone in the adoption of many
emerging technologies that have been
gaining momentum over the past two
years. Innovations in standardisation
and interoperability will move
demonstrations of IP workflows from
limited vendor-specific ecosystems
to broadly supported broadcast
workflows," said Tom Lattie.
Adam Schadle, VP, Video Clarity,
agreed: "Operators are transitioning
from SDI- to IP-based infrastructures
for production contribution. In doing
so, they'll need to comply with the
latest IP-based delivery standards.
Right now, to ensure these IP-based
workflows will be able to handle
video from end to end with no loss
of quality, manufacturers are testing
their equipment in the IP domain for
sustained, bit-accurate video and
audio delivery and lip sync."
4. Spectrum repack - ATSC 3.0
opens new opportunities
The forthcoming Spectrum repack
in the US is heralded by traditional
broadcasters as offering them an
opportunity to fight back against the
new wave of Internet-based media
organisations. According to Del Parks,
SVP and CTO of Sinclair Broadcasting
Group, "ATSC 3.0 is our future and is
our number one challenge. It is a big
deal for us. Not that it is just IP, but
it is also LTE friendly. So shepherding
this through the process is an
extremely important goal for most US
broadcasters."
Ted Korte concurred: "ATSC 3.0
supporters will make as much hay as

they can muster as they drive toward
candidate standards with some
"must-see" capabilities that can rival
an OTT experience, yet much more
efficiently."

Ted Korte, COO, Q'Ligent

Adam Schadle, however, sounds a
note of caution. "Broadcasters will
have to fit all channels into a narrower
frequency spectrum, and that means
lowering delivery bit rates."
"Our industry is going through a
once-in-a-generation transformation
right now - we've not seen anything
like it since the transition from
analog to digital," said IABM CEO,
Peter White. "IABM members are at
the forefront of the revolution and
this NAB, we're going to see major
advances on all the key issues that
our industry is wrestling with. In the
new world, content will still be king,
but it will now be sharing the throne
with the consumers. Success will be
measured in how media organisations
serve these two masters; the supplier
community at NAB holds the key to
this."

Peter White, CEO, IABM


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Table of Contents for the Digital Edition of In Broadcast - NABSHOW 2016

In Broadcast - NABSHOW 2016 - Intro
In Broadcast - NABSHOW 2016 - Cover1
In Broadcast - NABSHOW 2016 - Cover2
In Broadcast - NABSHOW 2016 - 3
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