In Broadcast - NABSHOW 2016 - 50


50

www.inbroadcast.com | NAB SHOW 16-21 April 2016 | InShow Guide

ChyronHego
Creative Services
is Bridging the Gap
Bringing state-of-the-art graphics tools and high-impact on-air presentations closer...

I

n order to stay competitive and
relevant in today's rapidly evolving
media environment, broadcasters
of all sizes are scrambling to deliver
video to non-traditional channels,
such as multiple platforms, OTT, and
streaming services.
Important technology innovations
are driving an explosion in both
quantity and quality of on-air
broadcast graphics. Over the past
decade, graphics technologies have
benefited greatly from more powerful
GPUs, faster and more inexpensive
CPUs, and increased memory capacity.
Viewers now expect unprecedented
quality
and
sophistication
in
graphics presentations, but in turn
broadcasters are able to access a
richer array of graphics tools and
resources than ever before, including
new innovations for virtual graphics
and augmented reality. Therefore,
graphics have become an even more
critical element in a broadcaster's
ability to tell a story, whether it's the
latest election results or telestrated
replays during a championship
football match.
For many broadcasters and other
organisations involved in video
production, the challenge is not the
graphics tools themselves, but how to
effectively leverage them.
ChyronHego Creative Services
ChyronHego launched its Creative
Services division to bridge these
gaps. For some organisations, the

problem might be a lack of internal
design resources. Others might be
facing a migration from one graphics
platform to another, but they don't
have the internal skill set needed to
make it happen. Still, others might
have effective graphics tools in place,
but they need assistance in integrating
data feeds or using the graphics tools
to their fullest advantage.
As a leader in graphics creation,
workflow, and data visualisation
technologies, ChyronHego is keenly
aware of the day-to-day challenges
faced by news, sports, and live
entertainment productions. Whether
the production calls for virtual or
augmented reality graphics, election
graphics packages, sophisticated
image data analysis, advanced graphic
design and rebranding, or custom
development for live productions,
ChyronHego Creative Services is
dedicated to delivering customised
turnkey solutions that are not only
cost-effective, but audience-effective.
For
instance,
ChyronHego
understands that changes to wellestablished branding can have a
significant impact on clients and
their identity with their audiences.
Therefore,
on
every
rebrand
project, Creative Services develops
a collaborative relationship through
which the client directs the vision
to deliver a new brand that exceeds
expectations. Through partnerships
with major design houses in the
industry,
ChyronHego
Creative
ChyronHego worked on
NBC's Peter Pan Live! to
bring Tinker Bell to life

Sophisticated graphics are now crucial, and expected, in broadcasting

Services offers turnkey design
solutions that are optimised for the
client's environment. In one recent
client engagement, a major U.S.
sporting organisation was wanting
to maintain the essence of its legacy
brand but refresh the brand's
execution on new in-stadium video
boards. Creative Services enhanced
the brand for ChyronHego's platform,
created automated data hooks, and
trained the team's staff to ensure a
successful launch.
In a busy 24/7 news environment,
broadcasters are often too focused on
the day-to-day task of getting news
on the air to take on "extracurricular"
graphics projects such as adding
virtual
or
augmented
reality,
providing new data types for election
coverage, or refreshing the brand.
With ChyronHego Creative Services,
broadcasters can access a specialised
team to accomplish advanced graphics
goals, without overtaxing their staff.
In one recent example, the client had
purchased a new graphics solution
for presenting election results, but
did not have the means of connecting
the solution with the data source.
Creative Services was able to build an
automated election results workflow
that not only linked data and graphics,
but made the data more dynamic
through creative candidate rankings,
virtual displays, and other advanced
features.
Live entertainment events are
another example in which ChyronHego
Creative Services can apply its

specific expertise to enable a truly
memorable
viewing
experience.
For NBC's landmark live television
production, Peter Pan Live!, broadcast
to an estimated viewing audience of
more than nine million, ChyronHego
Creative Services gave life to Tinker
Bell and provided other stunning
visual effects using advanced graphics
solutions. With the Lyric PRO graphics
creation software running on the
Mosaic graphics platform, ChyronHego
and NBC technicians created the
animated character of Tinker Bell
and manipulated her appearance and
interaction with live actors during the
broadcast. In addition, ChyronHego's
Virtual Placement was used to place
virtual graphics into the live broadcast
stream, creating a seamless illusion
for home viewers of the characters'
travels to Neverland.
On a more intangible level,
ChyronHego customers are able
to benefit from the collective
knowledge and industry expertise
of Creative Services team members,
accumulated over years of service on
client engagements. This knowledge,
together with client feedback,
plays a vital role in the ChyronHego
development process, and drives
future products and improvements to
existing solutions. It's a win-win for
both ChyronHego and its customers.
To learn more about ChyronHego
Creative Services, please visit www.
chyronhego.com/services/creativeservices


http://www.inbroadcast.com http://chyronhego.com/ http://www.chyronhego.com/services/creative-services http://www.chyronhego.com/services/creative-services http://www.chyronhego.com/services/creative-services

Table of Contents for the Digital Edition of In Broadcast - NABSHOW 2016

In Broadcast - NABSHOW 2016 - Intro
In Broadcast - NABSHOW 2016 - Cover1
In Broadcast - NABSHOW 2016 - Cover2
In Broadcast - NABSHOW 2016 - 3
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In Broadcast - NABSHOW 2016 - Cover3
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