In Broadcast - NABSHOW 2016 - 40


40

www.inbroadcast.com | NAB SHOW 16-21 April 2016 | InShow Guide

What's Your
Competitive Edge?
Vislink's customers capture the most compelling live content, closer to the action, in more detail...
World First
The Octo British Grand Prix in
September 2015 saw BT Sport
broadcast the world's first live
wireless 4K UHD footage, powered
by Vislink's encoders, decoders,
and wireless camera transmitters.

Following this successful event, Vislink
now proudly announces the brand
new UltraLite - the world's first 4K
UHD encoder camera attachment.
Broadcasters can now get closer to
the action with this simple upgrade
to their existing 4K UHD camera and

Case Study 1:

with any 4K UHD broadcast camera
and wireless transmitter. Combined
with the UltraDecoder and licenses,
the UltraLite system delivers the only
solution for end-to-end live 4K UHD
video from a wireless camera system.
Please visit www.vislink.com

Case Study 2:

A 'Slam Dunk' for
Ultimate Fan
Engagement at Ole Miss
The University of Mississippi (better
known as Ole Miss) boasts one of
the NCAA's most popular basketball
teams, the Ole Miss Rebels. To
celebrate its team, Ole Miss has just
opened a state-of-the-art US $96
million basketball venue, The Pavilion
at Ole Miss, which features the largest
centre-hung video board in NCAA
basketball. The in-venue team is now
putting video content creation into
the hands of the fans.
Seth Tanner, Director/Producer
of in-venue productions at Ole
Miss explains, "The Ole Miss Rebels
have passionate fans that get truly
immersed in the game. We wanted
them to feel part of the action, and
knew that the chance to transmit live,
high-quality video, without wires,
to the new video board, would give
us the engaging video content we
needed to make that happen. That's
when we discovered Vislink."
To provide engaging content and
entertain fans during breaks in play,

Vislink wireless camera system.
The UltraLite is the latest member of
Vislink's portfolio of 4K UHD products,
which includes the award-winning
UltraCoder. The UltraLite is compact
and lightweight, with versatile
mounting options to enable easy use

Ole Miss opted to use two shouldermounted cameras with Vislink L1700
transmitters and a GoPro HEROCast
on a selfie stick.
Live high-quality video from the
cameras is received via Vislink's
ProCeiver and L2174 receivers, then
broadcast live to the video board in
The Pavilion.
Because
the
equipment
is
lightweight and compact, Tanner
and his team can use the shoulder
mounts to walk around the stadium
wirelessly, shooting footage and
catching crowd reactions, while the
GoPro HEROCast selfie stick is passed
around the crowds, 'fan cam' style.
"Everyone loves getting their
hands on the GoPro HEROCast. Fans
want to use it with their friends, see
themselves on the big screen, and
show their support for the Ole Miss
Rebels. "We're confident that because
of Vislink we now have one of the best
in-venue shows in college basketball,"
enthuses Tanner.

The GoPro HEROCast selfie stick is passed around the crowds, 'fan cam' style.

PGA TOUR Enthralls
Fans with a New
Angle of Approach
'Crowd cams' put live content creation
right into the hands of the fans

The PGA TOUR has long been
associated with exhilarating golf.
It champions players that are at
the top of their game and brings
together professionals, amateurs, and
enthusiasts from around the globe.
As the Waste Management Phoenix
Open approached, the PGA TOUR
team wanted to offer even more to its
fans, by bringing the audience closer
to the action than ever before, with
a solution from the GoPro/Vislink
partnership.
Rick
Anderson,
Executive
Vice President of Global Media
commented, "We were excited to
partner with GoPro to bring new and
engaging perspectives to PGA TOUR
fans. We were intrigued to 'GoPro'
the game of golf, open up our sport
to new audiences, and give fans new
ways to enjoy the game."
To provide the audience with
engaging content during play, highdefinition GoPro cameras combined
with HEROCast transmitters -
powered by Vislink - were deployed
across the course and amongst the
crowd. The HEROCasts transmitted

live video content to Vislink receivers,
with the footage then streamed live to
PGA TOUR fans around the world.
The GoPro/Vislink collaboration
makes it possible to transmit action
from some of the most iconic
locations, which included the worldfamous, arena-like 16th hole at
TCP Scottsdale's Stadium Course.
Dramatic 'hole-view' camera shots
and player-worn 'hat cams' raised
the entertainment even further,
along with 'crowd cams' that put
live content creation right into the
hands of the fans, bringing ultimate
engagement at the event.
"This partnership [...] will enable
our team to capture unique views of
the game and to tell the stories from
the TOUR, and about golf lifestyle, in
a whole new way," said Todd Ballard,
Vice President of Global Sports
Entertainment Marketing for GoPro.
"The Waste Management Phoenix
Open served as a starting point to
collect content for our upcoming,
season-long initiatives, and was a
great opportunity to showcase our
integrated broadcast technology."


http://www.inbroadcast.com http://www.vislink.com/ http://www.vislink.com

Table of Contents for the Digital Edition of In Broadcast - NABSHOW 2016

In Broadcast - NABSHOW 2016 - Intro
In Broadcast - NABSHOW 2016 - Cover1
In Broadcast - NABSHOW 2016 - Cover2
In Broadcast - NABSHOW 2016 - 3
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