In Broadcast - NABSHOW 2016 - 3


3

www.inbroadcast.com | NAB SHOW 16-21 April 2016 | InShow Guide

The 2016 NAB Show:
A Meeting of the Minds
Foreword by
Michael Grotticelli

E

ach spring NAB Show brings
together friends and competitors
in Las Vegas for a look at the current
state-of-the-art technology and what's
just over the horizon. It's a good
bellwether to see what broadcasters
and video production professionals
want to make their jobs easier and
more productive, and what vendors -
this year there will be more than 1,300
companies - will be offering them to
meet their customers' goals.
This year, NAB Show will feature
new innovations in image resolution,
frame rates, dynamic range imaging,
Internet
Protocol
(IP)
signal
distribution, audio networking, virtual
reality, and much more.
4K/8K
When the term "4K" is used, it
means different things to different
people. There are still concerns about
storage and compression, but it's
safe to say that an end-to-end 4K
production chain can be found on the
exhibit floor at NAB.
Meanwhile 8K equipment has begun
to show up on more and more vendor
booths, although many are not quite
sure what this higher-resolution
format (7680 pixels × 4320 lines)
will be used for beyond large digital
signage screens. At this year's show,
several new products will be shown
that are capable of acquiring and
switching 8K signals. It remains to be
seen who's buying.
High Dynamic Range
High Dynamic Range (HDR) is
another buzz phrase that will be
heard across the show floor. Many
scientific and viewer tests have
shown that seeing deeper, brighter
colours and darker ("truer") blacks
Contact

on +44 (0)28 9061 0420

Publisher
Phillip Izzard
pizzard@inbroadcast.com

is more important than extra lines of
resolution. HDR comes from the still
camera world and has added a new
dimension to image acquisition, but
is really seen as a marketing ploy to
sell new television sets. In practice,
a TV capable of HDR isn't simply one
with a high-contrast ratio. It's actually
a TV that is capable of displaying the
dynamic range of a video camera that
can capture high-dynamic range. Thus,
several camera manufacturers will
show cameras with an HDR feature
built-in, adding cost. The jury is still
out on whether HDR will catch on in a
big way within the professional video
production industry.
Along with high-quality images, the
latest advances in immersive audio
will be highlighted.
Internet Protocol
As media organisations look to
do more with less, the notion of
IP-enabled production devices has
become attractive to many. The theory
is that an IP-enabled device can be
remotely controlled over miles, so one
could shoot a soccer game in Brazil
and have the announcers sitting in
an American city, while the viewer
never knows the difference. IP is also
being used for unmanned PTZ-POV
cameras and could see increased
use in a variety of applications that
traditionally required entire crews and
lots more equipment.
NAB Show will also feature
lots of solutions for multiscreen
video delivery, be it software-, or
hardware-based. There will also be
a dedicated area in the South Upper
Hall called connected media|IP. This
is the solutions destination that
explores the underlying technologies
enabling audiences to receive,

International
Business Development
Bryn Lister
blister@inbroadcast.com

Design & Production
Martin Donnelly
martin@inbroadcast.com

discover, and interact with content
across any device, anywhere. It's
all about IP-focused technology
including
IPTV,
OTT,
mobile,
social, and cloud. And it's all about
consumer engagement and the rising
importance of "brandcasting," that
is, bringing audiences closer to the
action and today's leading brands.
Through exhibits and a full seminar
programme, connected media|IP
will provide you with the tools and
knowledge to deliver the ultimate
multiscreen audience experience.
Virtual and Augmented Reality
If you believe the hype, virtual
reality
(VR)
presents
new
opportunities
for
entertainment
content. Cinematic virtual reality
goes beyond gaming and immerses
the viewer in movie experiences in
a way that has never been possible
before. This new medium impacts all
aspects of movie making; storytelling,
cameras,
lighting,
production,
special effects, editing, distribution,
encoding, etc. At NAB Show there will
be a special keynote presentation and
panel discussion with executives to
help attendees gain a glimpse into the
future of VR.
Designed & Produced by:

LeSommet
LIMITED

Clara House, Dunmurry Office Park,
Co. Antrim, N.Ireland. BT17 0AA
Tel: +44 (0)28 9061 0420
Fax: +44 (0)28 9061 9197
Email: inbroadcast@inbroadcast.com
Web: www.inbroadcast.com

Record crowds are expected this year
as new advances have led to renewed
excitement in audio and video production

NAB will feature a Virtual &
Augmented Reality Pavilion (in the
North Hall) that will spotlight a variety
of the leading content producers and
tech companies building the future
and changing the way we consume
information. That future can be seen
up close in the Pavilion.
This year, NAB has partnered
with Kaleidoscope, the largest
community for VR creators, to host
the inaugural Kaleidoscope VR
Showcase at NAB Show, which will
feature groundbreaking virtual reality
films and immersive experiences. For
the first time, NAB Show attendees
will have the opportunity to travel
to virtual worlds and experience
the most innovative narrative,
environmental,
and
interactive
content.
Many feel that with the rapid
evolution of media and entertainment
VR will play a prominent role in the
future of film and broadcasting.
As it does every year, this year's
NAB Show will feature something for
everyone. It is what you make it. Plan
accordingly.
Disclaimer:
All materials within the publication are the
copyright of Le Sommet Limited.
All rights
reserved. No Materials may otherwise be copied,
modified, published, broadcast or otherwise
distributed withour prior written permission of
the publisher or associates. Le Sommet Limited
makes no warranties or representations of any kind
concerning the accuracy or suitability of the written
and advertisement information contained within
this supplement for any purpose. The publisher also
makes no warranties or representations of any kind
that the services provided will be uninterrupted or
be error free.


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Table of Contents for the Digital Edition of In Broadcast - NABSHOW 2016

In Broadcast - NABSHOW 2016 - Intro
In Broadcast - NABSHOW 2016 - Cover1
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