In Broadcast - NABSHOW 2015 - 14

www.inbroadcast.com | NAB SHOW 11-16 April 2015 | InShow Guide

Does Your Media Company
Need a Business Management
System?
The implementation of a BMS is a great opportunity for content providers...

roConsultant Informatique (PCI)
is an international software
company dedicated to the design,
development, and deployment of
integrated business solutions for media
companies who deliver content across
different platforms, including radio, TV,
and digital services.
PCI's solutions are engineered to
meet global needs, and can be scaled
to ﬁt speciﬁc requirements of both
large and small customers.
PCI's two ﬂagship applications are
LOUISE, a Business Management
Solution, and CINDY, an Ad Sales
Management system. Both manage
assets' cross-platforms (linear and
nonlinear). They are fully integrated,
and ﬂuidly interface with many
surrounding applications typically
found in media operations.
What Is A Business Management
Solution (BMS)?
As
media
companies
have
aggregated
their
multiplatform
operations to improve efﬁciencies and
the monetisation of assets, they face a
signiﬁcant challenge.
How can they collapse what were
silo-based technology platforms and
workﬂows into uniﬁed processes,
with data integrity? Key data comes
from various sources and needs
to accurately populate complex

decision-making tools. Any manual or
redundant data exchanges, even ones
that are not time-sensitive to today's
market demands, will hemorrhage
costs.
Software solutions attempting to
offer support to these uniﬁed media
businesses with workarounds and
exchange interfaces to share data,
simply will not keep pace with the
evolving media infrastructure. If they
are not scalable and fully integrated
on day one, they won't keep pace, even
with costly custom enhancements.
They will continually drag against
the forward progression of your
operations and people.
PCI considers a comprehensive
media Business Management Solution
(BMS) as one that:
* is fully integrated, that efficiently
moves data with integrity;
* manages key media assets with
intuitive controls and analyses;
* scales easily with changing client
requirements; and
* manages workflow - human and
technology - as well as data ﬂow.
The implementation of a BMS
is a great opportunity for content
providers to gain perspective, analyse
the bigger picture, and shape a new
'future-proof' organisation through a
brand new set of business processes,

The emphasis of a BMS is on managing simultaneously linear and nonlinear processes
from a single point of data entry

and an optimised allocation of
resources.
The emphasis of a BMS is on
managing simultaneously linear and
nonlinear processes from a single
point of data entry.
Content Providers have adapted to
change by building new distribution
paths as they become necessary.
These include Web, mobile, etc., but
they need to step back and consider
a global vision. With a BMS, content
monetisation no longer stays in
distribution silos, but becomes a
workﬂow-based management process.
A
robust
media
Business
Management
Solution
(BMS)
automates all aspects of a uniﬁed
media operation so that the exact
status is known, at any given moment,
and appropriate decisions can be made
in a timely manner, as market forces
dictate. It includes all functionality
required to operate and manage
linear channels (TV and radio), as well
as nonlinear plays. It also includes a
versatile Rights Management module
where all key data - on rights types,
duration,
authorisation,
pricing,
payments, and amortisation methods
- is captured for the lifecycle of the
acquired asset.
At the other end of the business, a
BMS has a Royalties module able to
accurately manage royalty reporting,
be it subscriber-based, consumptionbased, or any other revenue sharing
methodology.
Moreover, a BMS must be equipped
with a Task Manager to direct
both human and machine tasks
(transcoding, archiving, ﬁle movement,
etc.), with client designed task plans
that keep workﬂow across all essential
operational areas moving smoothly
in ways that increase productivity for
today's fully digital and multi-platform
world.
LOUISE, ProConsultant Informatique's business management solution, has been successfully deployed
for almost two decades at cable TV
networks, general and pay TV channels, and MSOs. By regularly implementing new modules as PCI clients'

needs evolve, customers stay ahead
of the curve. Acting as a single point
of entry for all data, and providing
automatic rights controls for both linear programming and nonlinear plays,
LOUISE manages all processes related
to a client's business, from acquisition
through payments. It tracks and reports all manner of royalties required.
Its powerful, integrated Task Manager
(BPM) creates and monitors all workﬂows, assigning automatic or manual
task plans, with instantaneous access
to necessary information.
Furthermore,
LOUISE
provides
additional
functional
modules
which greatly facilitate the evolving
production needs of everyday
operations.
About ProConsultant Informatique
ProConsultant Informatique S.A.S.,
is an innovative leader in the development and implementation of business
management software for the broadcasting industry. Since its founding
in 1997, ProConsultant Informatique
has focused on providing workﬂow
solutions that improve productivity in
broadcast environments.
Based
in
Jouy-aux-Arches,
Lorraine,
France,
ProConsultant
Informatique has a dedicated, inhouse staff of engineers, developers,
and IT professionals. It follows
methodical
processes,
and
a
disciplined, methodical approach
in its development and project
management.
The
Professional
Services team is responsible for
implementation and training.
For more information, please visit:
www.proconsultant.net

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