In Broadcast - In Review 2016 - 3


3

www.inbroadcast.com | InReview2016

Transformation and
Collaboration
A look back at the IABM Annual International Business Conference 2016...

T

he IABM Annual International
Business Conference and Awards
took place in London on December1-2,
2016 with a record number of
international delegates attending.
Around a theme of Transformation
and Collaboration, an exceptional
collection of speakers led us through
all the challenges our industry is facing
today - and provided delegates with
plenty of food for thought and action to
help their businesses not just survive,
but thrive in today's rapidly changing
business environment. This article can
only scratch the surface of some of the
key themes explored - the reader can
visit the IABM website to see videos of
all the sessions for an in-depth picture.

Welcome to the conference

How is the industry doing?
IABM CEO Peter White opened the
conference with an update on the
state of the industry, based on the
very latest IABM Research. "The IABM
September 2016 end-user survey
showed that in 2016 only 20% of
respondents were getting 80-100%
of their revenues from traditional
operations, compared with 46% in
2012. Looking forward two to three
years, this figure drops to just 11%,"
White continued. "Consequently, this
is driving spending on new media
activities, and a massive search
for efficiency - with 30% putting
this as their top priority in their
spending, followed closely by total
cost of ownership, support and
interoperability.
"Despite all this change, end-users
remain optimistic, with 70% expecting

Get on the roller
Disruption - and how to embrace

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either to increase or stay level on
advertising revenues and 78% on
subscription revenues. Overall, the
sector remains in good financial
health.
"One of the key qualitative measures
that IABM reports on is its Confidence
Ratio among suppliers. From a twoyear low of 4.1 at the end of 2015,
this has risen to 10 in the most recent
survey, reflecting increasing optimism
among the supplier community. After
a period of uncertainty, we are now
facing up to all the challenges the
transforming media landscape is
throwing at us, with 61% of suppliers
now feeling quite positive or very
positive. For end-users, this figure is
76%," White concluded.

new focus and new ways of working.
The industry will never change this
slowly again."
Keynote speaker Rasmus Ankersen,
the bestselling author, entrepreneur
and performance development expert,
galvanised the audience with his
presentation - based on the idea that
'if it ain't broke, consider breaking it'.
"Complacency leads to vulnerability;
the best companies treat success with
the same degree of scepticism as they
do failure," he said. "Superficially, you
may look successful, but the underliers
can tell a different story. Don't wait
until the platform is burning before
you change - it will already be too
late."
Agility is the springboard
It's one thing to tell people they need
to change, but what are the

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it by transforming your business -
weaved its way through practically
all the sessions. "It's a tumultuous,
turbulent time in technology, but there
is huge opportunity; keep your head in
a swivel," offered Corey Bridges, CEO
of LifeMap Solutions (and one of the
founders of Netflix). Bridges was one of
several speakers to quote Intel founder
Andy Grove's famous statement that
'only the paranoid survive'. "The key
to success in this disruptive world
is to have trouble sleeping - always
worrying about who's going to eat your
lunch," Bridges added.
David Ingham, Associate Partner
M&E, IBM, added, "Competitive
pressure is increasing but many
companies are wedded to an
incremental transformation approach.
The
digital
economy
requires
reinvention - driven by new expertise,

Publisher
Phillip Izzard
pizzard@inbroadcast.com

Editor
Steven Preston
ed@inbroadcast.com

International
Business Development
Bryn Lister
blister@inbroadcast.com

Design & Production
Martin Donnelly
martin@inbroadcast.com

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Table of Contents for the Digital Edition of In Broadcast - In Review 2016

In Broadcast - In Review 2016 - Intro
In Broadcast - In Review 2016 - Cover1
In Broadcast - In Review 2016 - Cover2
In Broadcast - In Review 2016 - 3
In Broadcast - In Review 2016 - 4
In Broadcast - In Review 2016 - 5
In Broadcast - In Review 2016 - 6
In Broadcast - In Review 2016 - 7
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In Broadcast - In Review 2016 - 45
In Broadcast - In Review 2016 - 46
In Broadcast - In Review 2016 - Cover3
In Broadcast - In Review 2016 - Cover4
In Broadcast - In Review 2016 - S1
In Broadcast - In Review 2016 - S2
In Broadcast - In Review 2016 - S3
In Broadcast - In Review 2016 - S4
In Broadcast - In Review 2016 - S5
In Broadcast - In Review 2016 - S6
In Broadcast - In Review 2016 - S7
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