In Broadcast - IBC 2015 - 74


74

www.inbroadcast.com | IBC2015 InShow Guide | 11-15 September

Bluebell Opticom Lets Broadcasters
Maximise Fibres, While Minimising
Costs And Headaches
By Paul McCann, Managing Director

L

et's face it - we've been putting
broadcast signals on fibre for a
long time now. Although fibre was
new and mysterious (and expensive)
20 years ago, today you'll find it on
most OB vans, helping broadcasters
around the globe to bring events into
our homes.
The idea of optical multiplexing isn't
new, either. By using CWDM along with
TDM and other multiplexing schemes,
we can get a mind-numbing number
of signals onto a single strand of glass.
But making CWDM plug and play is
more challenging. Undoubtedly, the
expertise of broadcast engineers
has grown as optical systems have
become more prevalent, but we are
always trying to make our systems
easier to use, while making them more
powerful, at the same time.
The common SMPTE hybrid cable
has two single-mode fibres inside,
and many broadcast camera systems
use them to send video, audio, data,
and intercom signals to the camera,
with all of the signals going to the
camera on one fibre, and all of the
return signals on the other. Optically
speaking, that configuration keeps
things simple.
What makes a SMPTE hybrid cable
"hybrid" are the other components -
the copper conductors that provide
power to the camera. The narrow
diameter of these conductors becomes
the limiting factor in how far the
cameras can be located from their
CCU.
But, as we all know, signals can

go a very long way on fibre. Hence
Bluebell's Shax products.
Our
Shax
products
allow
broadcasters to extend their cameras
up to 10 km from the CCU, by taking
the hybrid cable out of the equation.
Instead, the Shax setup requires just
two fibres to carry signals between the
camera and the CCU, while the camera
is powered locally. This solution is
great for events that typically have
long cabling distances, such as with
golf, skiing, and motorsports. But
sometimes it can be difficult to power
the camera locally with reliable mains.
So we came up with the ShaxX.
The ShaxX has a camera power
supply built into it, so it need only be
positioned near the camera, which
allows a great deal of flexibility when
placing cameras. The goal is to let
production teams put the camera
where they want it, rather than letting
the availability of power dictate the
location.
We have had many opportunities to
join our clients on outside broadcasts,
and observe how they use our
products. It is truly the best product
development experience that one
could ask for. In watching how golf
was being covered, it was obvious that
cameras were usually co-located. An
example of this would be one camera
positioned in a tower behind the
green, and another over at the next tee
box. So we thought, "How can we make
this production scenario easier?"
The ShaxX-DUAL came along next to
address this. With the DUAL, we were

The ShaxX-BC364 combo can support up to 16 cameras on only two fibre strands

The ShaxX-DUAL
provides power to
both cameras on four
monomode fibres

able to support two broadcast cameras
on four monomode fibres, with the
DUAL unit providing power for both
cameras. So we solved one problem
with ShaxX-DUAL, but we knew there
was more to consider.
Broadcasters are often looking for
ways to put more signals onto less
fibre - not only because some facilities
have limited preinstalled fibre, but
because events have a lot more going
on than they used to, with flying
cameras and cranes, and other bells
and whistles that viewers have come
to expect.
To answer this requirement, we
developed the BC364 CWDM Manager.
This clever little box takes in multiple
optical signals, and retransmits them
at a wavelength that can be inserted
into a CWDM mux. On the other end
of the link, the signals are returned to
their individual state. Typically, for a
device to be used with CWDM, it has

to be equipped
with a laser of a
specific wavelength. This
requirement creates two
problems. First, someone has
to keep track of all of the individual
devices with their unique wavelengths
and second, you would have to have
wavelength-specific spares should
something fail. With the BC364, all
of the CWDM magic happens inside,
so broadcasters can keep using their
standard 1310 and 1550 wideband
optics.
When you combine the BC364 with
the ShaxX or ShaxX-DUAL, you can
support up to 16 camera systems on
just two fibre strands!
To illustrate the power of this
solution, consider a racing circuit that
has camera positions 5 km away from
the OB compound. How much SMPTE
hybrid cable would be saved by using
the Bluebell ShaxX-BC364 system?
How many hours of rigging would be
saved by putting in and removing one
cable, rather than 16? In addition,
the ShaxX-BC364 combo provides
justification for facilities to preinstall
fibre, since running multiple cables
often involves hanging them in the
air or having to manage them around
vehicle and pedestrian traffic. These
result in safety concerns for both
the broadcasters and the facilities.
In scenarios like this, which some
broadcasters face regularly, the
economics and convenience of the
Bluebell ShaxX-BC364 system are
clear.
Give us a call for a demonstration.
We have plenty of kit that we can
supply with one of our sales team to
plug it up, because it is that simple.
If you are coming to IBC 2015, please
stop by the Bluebell Opticom and see
for yourself.


http://www.inbroadcast.com

Table of Contents for the Digital Edition of In Broadcast - IBC 2015

In Broadcast - IBC 2015 - Cover1
In Broadcast - IBC 2015 - Cover2
In Broadcast - IBC 2015 - 3
In Broadcast - IBC 2015 - 4
In Broadcast - IBC 2015 - 5
In Broadcast - IBC 2015 - 6
In Broadcast - IBC 2015 - 7
In Broadcast - IBC 2015 - 8
In Broadcast - IBC 2015 - 9
In Broadcast - IBC 2015 - 10
In Broadcast - IBC 2015 - 11
In Broadcast - IBC 2015 - 12
In Broadcast - IBC 2015 - 13
In Broadcast - IBC 2015 - 14
In Broadcast - IBC 2015 - 15
In Broadcast - IBC 2015 - 16
In Broadcast - IBC 2015 - 17
In Broadcast - IBC 2015 - 18
In Broadcast - IBC 2015 - 19
In Broadcast - IBC 2015 - 20
In Broadcast - IBC 2015 - 21
In Broadcast - IBC 2015 - 22
In Broadcast - IBC 2015 - 23
In Broadcast - IBC 2015 - 24
In Broadcast - IBC 2015 - 25
In Broadcast - IBC 2015 - 26
In Broadcast - IBC 2015 - 27
In Broadcast - IBC 2015 - 28
In Broadcast - IBC 2015 - 29
In Broadcast - IBC 2015 - 30
In Broadcast - IBC 2015 - 31
In Broadcast - IBC 2015 - 32
In Broadcast - IBC 2015 - 33
In Broadcast - IBC 2015 - 34
In Broadcast - IBC 2015 - 35
In Broadcast - IBC 2015 - 36
In Broadcast - IBC 2015 - 37
In Broadcast - IBC 2015 - 38
In Broadcast - IBC 2015 - 39
In Broadcast - IBC 2015 - 40
In Broadcast - IBC 2015 - 41
In Broadcast - IBC 2015 - 42
In Broadcast - IBC 2015 - 43
In Broadcast - IBC 2015 - 44
In Broadcast - IBC 2015 - 45
In Broadcast - IBC 2015 - 46
In Broadcast - IBC 2015 - 47
In Broadcast - IBC 2015 - 48
In Broadcast - IBC 2015 - 49
In Broadcast - IBC 2015 - 50
In Broadcast - IBC 2015 - 51
In Broadcast - IBC 2015 - 52
In Broadcast - IBC 2015 - 53
In Broadcast - IBC 2015 - 54
In Broadcast - IBC 2015 - 55
In Broadcast - IBC 2015 - 56
In Broadcast - IBC 2015 - 57
In Broadcast - IBC 2015 - 58
In Broadcast - IBC 2015 - 59
In Broadcast - IBC 2015 - 60
In Broadcast - IBC 2015 - 61
In Broadcast - IBC 2015 - 62
In Broadcast - IBC 2015 - 63
In Broadcast - IBC 2015 - 64
In Broadcast - IBC 2015 - 65
In Broadcast - IBC 2015 - 66
In Broadcast - IBC 2015 - 67
In Broadcast - IBC 2015 - 68
In Broadcast - IBC 2015 - 69
In Broadcast - IBC 2015 - 70
In Broadcast - IBC 2015 - 71
In Broadcast - IBC 2015 - 72
In Broadcast - IBC 2015 - 73
In Broadcast - IBC 2015 - 74
In Broadcast - IBC 2015 - 75
In Broadcast - IBC 2015 - 76
In Broadcast - IBC 2015 - 77
In Broadcast - IBC 2015 - 78
In Broadcast - IBC 2015 - 79
In Broadcast - IBC 2015 - 80
In Broadcast - IBC 2015 - 81
In Broadcast - IBC 2015 - 82
In Broadcast - IBC 2015 - 83
In Broadcast - IBC 2015 - 84
In Broadcast - IBC 2015 - 85
In Broadcast - IBC 2015 - 86
In Broadcast - IBC 2015 - 87
In Broadcast - IBC 2015 - 88
In Broadcast - IBC 2015 - 89
In Broadcast - IBC 2015 - 90
In Broadcast - IBC 2015 - 91
In Broadcast - IBC 2015 - 92
In Broadcast - IBC 2015 - 93
In Broadcast - IBC 2015 - 94
In Broadcast - IBC 2015 - 95
In Broadcast - IBC 2015 - 96
In Broadcast - IBC 2015 - 97
In Broadcast - IBC 2015 - 98
In Broadcast - IBC 2015 - 99
In Broadcast - IBC 2015 - 100
In Broadcast - IBC 2015 - 101
In Broadcast - IBC 2015 - 102
In Broadcast - IBC 2015 - Cover3
In Broadcast - IBC 2015 - Cover4
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202411
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202410
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202409
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202408
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202407
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202406
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202405
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202404
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com