In Broadcast - IBC 2015 - 30


30

www.inbroadcast.com | IBC2015 InShow Guide | 11-15 September

Aspera Transforms
High-Speed Secure
Media File Transport
Media companies are rapidly moving toward content distribution models that
provide cost-effective high-speed transfers that maximise revenue streams...

T

oday's broadcast and media
industry is rapidly undergoing a
fundamental transformation that is
leading content providers to rethink
their distribution model.
This change is driven by the
demand for global inter-networked
content supply chains and the rise
of huge digital data resulting from
an increased consumer demand for
fast and instant access to content
from any platform. That in turn drives
growing volumes of content, boosts
competiveness to deliver over current
or new outlets and raises the bar
for broadcasters to deploy solutions
attracting loyal and new customers.
To
stay
competitive,
media
companies urgently need to implement
solutions that allow them to quickly
exploit the most cost-effective,
profitable and secure placement of
their content on a global scale in a
fully secured network. Consumers are
used to instant access via satellite
or cable, and the web distribution
system needs to supply the same level
of service with more content, at the
highest quality as possible.
These fundamental changes to the
distribution model are made possible
by
the
growth
in
commodity
connectivity and the
wide availability of
vast, cost-effective
cloud infrastructure
that the consumer
may or may not be
aware of. Consumers
ultimately want to
experience
their
entertainment
without the need to
understand how it
is delivered to their
devices - whether
they're at home
or on the go, and
regardless of the type of
connection they may have.

To satisfy the demand for live or prerecorded content on any device, media
companies are increasingly turning to
flexible, easy-to-deploy and scalable
software innovations to facilitate fast,
efficient workflows. Aspera's highspeed transfer solutions speed up
distribution by maximising available
bandwidth, while maintaining strong
security and reliability.
On Demand Streaming
Sports and news broadcasting
require solutions that will deliver on
demand real-time streaming. The
live streaming of video content has
traditionally
required
expensive,
specially provisioned infrastructure
to deliver the glitch-free, zero-delay
experience that is expected today.
While live satellite feeds from the
streaming source or dedicated, overthe-air broadcast with high quality
of service can in perfect conditions
deliver, this business model is
diminishing - as home televisions are
no longer the only outlet for media
consumption.
At both ends of the spectrum - from
broadcast-quality ingest to consumer
web streaming - media companies
have a strong need to minimise

Aspera Files - fast, easy,
and secure transfers

network round-trip time and packet
loss. The ability to deliver highresolution video over a wide range
of connected devices is an industry
breakthrough.
Aspera is not just a fast and secure
path for delivering high-quality
content to viewers, it's a way to collect
and process a live data stream to any
platform with or without adequate
connection to the cloud.

Content Distribution Revenue
Media companies are creating more
high resolution content than ever with
fast turnaround times that aim to
provide media with content as
quickly as possible, enabling
them to receive greater ratings
and higher return on the initial
investment of the actual media.
Content must be distributed
to all of a broadcaster's outlets
so it can be made available
online, from mobile devices
and on TV. To date, media
companies have had to build
their own systems based on
legacy solutions that were
not developed to tie into the
Orchestrator enables
vast network available today,
file processing
workflows including managing their

own file exchange software on cloud
and on-premise systems.
Aspera Files solves many of the
problems facing broadcasters today.
Files is a software-as-a-service offering
that allows any media organisation
of any size to establish a branded,
web-based platform for fast, easy and
secure exchange of file-based media
content to anyone Infrastructure
remains the same and implementation
is simple and non-disruptive to not
only the facility, but also the user in
charge of file sharing, exchange and
distribution. In addition, broadcasters
can easily move from one business
model, where over the air was
standard, and add a new service with a
simple implementation.
High-Speed Media
The demand for faster and higher
quality distributions is driving the need
for excellent transfer performance,
processing power and storage
capacity.
Aspera's high-speed file transport
technology
maximises
available
bandwidth to achieve the fastest
possible speeds for any size files,
whether they're very large files or very
large sets of small files.


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