In Broadcast - IBC 2015 - 3


3

www.inbroadcast.com | IBC2015 InShow Guide | 11-15 September

Real Technology Implementation
Foreword by
Stan Moote

W

ith the theme of IBC 2015
being 'The Future of Media in
an Age of Disruption,' you have the
opportunity to touch, feel and hear
about the future of our business and
yet still keep informed about the
tangible and intangible products you
need for today's operations. The mix
helps you stay on-air today and lets
you explore new strategies, understand
business disruptors, and clearly see the
technological progress since last year.
Starting with the Thursday morning
Keynote, 'The future is now -
Broadcasting in an age of challenge,'
three top broadcasters will share their
ideas and how they are solving today's
broadcasting challenges.
The session 'Is VoD the New
Broadcasting Gold?' is all about being
profitable. Secrets will be revealed
about how VoD and SVoD may be the
key to your bottom-line success.
Confused about cloud? Cloud
services are changing business models
and workflows. Opinions vary about its
suitability for various broadcast and
media applications. Dominic Stone
from IBM chairs the session 'Cloud
Processing: Applications that make
sense,' a pragmatic session where we
learn who is using the Cloud... and for
what.
Two Thursday afternoon sessions are
Internet focused with an eye on the
'Internet of Things' and the impact of
the Internet on TV.

Before the exhibition opens at
10:30am on Friday morning, do
take in the 8:30am IABM breakfast
whose topic is 'Where's the money in
broadcast and media?' IABM's John
Ive, chairs a fact-finding panel that is
always packed.
Ultra High Definition (UHDTV) and
4K are more present than ever at the
exhibition with a multitude of demos to
help you decide where this technology
fits into your value chain. Keep an eye
out for High Dynamic Range (HDR),
Wide Colour Gamut (WCG) and High
Frame Rate (HFR) demos. Don't just
watch - ask questions and understand
how these newer technologies can be
forward thinking... yet still fit into your
HD workflows. Conference sessions
include, 'High Dynamic Range Video:
Status & Strategies,' [Friday, 2:00pm]
a free, three-part series titled 'HDR:
From zero to infinity' [Part-1 Friday,
4:00pm] and SMPTE will present 'UHD:
Where Do We Stand, and Where Are
We Going?' at 4:00pm on Sunday.
Matthew Goldman, SMPTE's Executive
Vice President, moderates a session
on UHD's implementation and how this
affects broadcasting while exploring
the full UHD ecosystem.
SDI v IP Hype
IP is here to stay - although
that doesn't mean SDI is dead. On
Friday morning at 11:30am, 'The
IP Infrastructure Revolution' will
extend this volatile topic beyond
the technical issues to creative,
operational and economic issues by
asking the questions; Will IP lower the

IBC is a pointer to future directions

cost of production and will operations
be radically different? This session
will prepare you for the IP hype on
the show floor, and focus on what
solutions are mature enough for
full-scale implementation across all
aspects of broadcast production and
distribution.
Audio continues to advance. At
2:00pm on Monday, 'Immersive
Cinema: Sound' features a panel
of experts revealing advances in
immersive audio for cinema with
exclusive examples of immersive audio
featured in the IBC Big Screen venue.
Keeping Pace
After being at the show you may be
confused about the rapid changes in
technology and consumer expectations
and how broadcasters and pay TV
platforms need to update in order to
keep pace. On Saturday afternoon
the 'Roadmap Session: Our CTOs look
forward 12-months,' points to what the
key strategic imperatives are and how
to manage your Capex and Opex to
meet the technology performance you
need.
Technology on the production side
needs to enable agile workflows
for cross-media and multi-genre
media creation. The EBU has put
together a panel with top experts
from EBU members and industry.
'The Media Factory of the Future,'
(Saturday 3:30pm) speaks to how
the fully networked media factory

Contact

on +44 (0)28 9061 0420
Disclaimer:
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Publisher
Phillip Izzard
pizzard@inbroadcast.com

Editor
Steven Preston
ed@inbroadcast.com

International
Business Development
Bryn Lister
blister@inbroadcast.com

Design & Production
Martin Donnelly
martin@inbroadcast.com

Now Showing: technical progress and
disruptive applications...

will be different than today. How
will the profile of the broadcast
engineer change? Are they dinosaurs
and if not, what new disciplines are
required? The wide-ranging panel
includes Geir Børdalen, NRK-Norway,
Richard Friedel, Fox NetworksUSA and Thomas Saner from SRG
SSR-Switzerland.
At 11:30am on Monday Richard
Friedel will help to point out the
significant IBC 2015 takeaways: 'The
Outlook for Broadcast and Media -
IBC 2015 wrap-up' produced by John
Ive from IABM. IBC isn't just about
seeing/hearing demos and attending
conference sessions. This panel of
top executives have been watching
new developments and have formed
strong views on the future direction
the broadcast and media industries
and have clear understandings of the
issues that need to be addressed.
Be sure to take a break from the RAI
Centre to discuss the day's events with
your colleagues whilst enjoying some
spicy Indonesian cuisine and maybe
even a pint or two.

Stan Moote has worked worldwide in
the broadcast industry for over three
decades. Having a clear understanding
of technology combined with a solid
business twist, Stan is CTO for IABM.
You can see many of Stan's articles
and contact him directly at ca.linkedin.
com/in/stanmoote
Designed & Produced by:

LeSommet
LIMITED

Clara House, Dunmurry Office Park,
Co. Antrim, N.Ireland. BT17 0AA
Tel: +44 (0)28 9061 0420
Fax: +44 (0)28 9061 9197
Email: inbroadcast@inbroadcast.com
Web: www.inbroadcast.com


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