In Broadcast - IBC 2015 - 19


19

www.inbroadcast.com | IBC2015 InShow Guide | 11-15 September

Content Is King, But Distribution Rules
Anyone working in the media industry has heard this a million times before "Content is King" - and nowhere is this more true than in news...

I

sn't the most compelling news story
the one that's delivered live and
unscripted with passion and immediacy
right from the heart of the event?
Which takes us to the heart of the
challenge. Content may be king, but
the real ruler is whoever can get the
content to where it needs to go. In
today's world of news that means
getting content out to a range of
traditional outputs (TV, radio, website)
- as well as a constantly growing range
of newer outputs: Twitter, Facebook,
Instagram - and of course making sure
the news app is updated with the latest
breaking news.
Each output has slightly different
demands and re-formatting is only
part of the answer. The Instagram

feed, for example, is going to have a
lighter tone than the straight-to-air
piece. OpenMedia has
been all across the real
impact of multi-platform
distribution for some
time now, and was the
first of the newsroom system vendors
to understand that the traditional
linear approach to news output
(plan, research, create, deliver) was
becoming less linear.
OpenMedia's story-centric workflows
were designed with this type of
challenge in mind, offering journalists
the ability to work across different
outputs at the same time, comparing,
contrasting, collaborating and always,
always checking content. Used by
many
major
broadcasters, the
StoryBin concept
means that every
journalist in the
organisation
Content is king
can be a part of
the
workflow,

OpenMedia is ready for the future

collaborating in the planning and
usage of content. This way of working
brings planning into the heart of the
journalistic workflow and provides
benefits in terms of journalistic
consistency and coherence - and
also saves money by reducing the
duplication of work and information.
At Annova we see the newsroom
system sitting at the centre of
journalistic activity, working with all
the different technologies required to
get the output to where it needs to go,
as well as providing the tools to track
back through auditable workflows. This
means MOS integration with the usual

broadcast devices such as prompters,
video servers, MAM systems and
so on, as well as more specialised
integrations developed - often by
customers - around the OpenMedia
API.
Nobody can predict precisely what
the next newsroom developments are
going to be - but with the OpenMedia
OMIS layer, it's possible to plug new
integrations into the system without
affecting the core newsroom system,
so whatever happens, OpenMedia is
ready for the future. As customers
around the world - including major
new contracts - are ready to testify.


http://www.inbroadcast.com http://www.ibc.org/Exhibitor/ANNOVA-Systems-GmbH http://www.annova.tv https://www.facebook.com/AnnovaSystems?fref=ts http://www.annova.tv

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In Broadcast - IBC 2015 - Cover3
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