In Broadcast - IBC 2015 - 18


18

www.inbroadcast.com | IBC2015 InShow Guide | 11-15 September

Unified Media Services
By Tony Taylor,
Founder, Chairman & CEO

T

he move to file-based architectures
and automated workflows is
yielding real benefits for broadcast and
media companies. As more processes
can be implemented in software, they
can also be virtualised in data centres,
and even passed to the cloud.
The great advantage of virtualisation
and the cloud is that it means media
companies can take advantage of
elastic computing. More processing
resources are needed so they are
spun up. For a big peak in demand, an
in-house data centre could boost its
capacity by calling on cloud resources.
It means that the core infrastructure
is always providing the response the
business needs.
To make this work requires a flexible
computing environment, generally
based around a service-oriented
architecture (SOA). This is a two
layer system, with commands in a
standardised language going around
a media message bus, and the media
itself being moved in response to these

automated workflows.
It relies on comprehensive metadata
driving and controlling the automated
workflows, so the asset management
system is inherently the best host for
the SOA and workflow orchestration.
Some regard asset management as
simply a data silo, but a well-designed
system should be using the metadata
to achieve the operational efficiencies

required.
To make this work in practice, TMD
has developed a simple toolkit called
Unified Media Services (UMS). This
allows multiple vendors to exchange
SOA messages, without complex multilateral API developments.
Vendors are free to use open
standards like FIMS, or for more
rich integration develop their own
interfaces to UMS. In use, UMS
and Mediaflex then abstract all the
interconnectivity away from the user,
so designers and operators create
Unified Media Services (UMS)
enterprise architecture

workflows based entirely on services.
They simply set the workflow to
achieve the operational requirement
and need not worry about the detail.
The simplicity of UMS actually
conceals a great deal of technical
development, in an environment which
is continually changing. New initiatives
in exchanging data and initiating
processes in virtual machines in the
cloud use container concepts from
Microsoft and Docker.
UMS allows these underlying
technologies to be implemented
without impacting on the user
experience. At the operational
level, staff will be aware of greater
capacity, more capability or better
response times, but will not need to
change workflows or indeed have any
understanding of what is going on at
the system level. Engineers can add
cloud services, for example, without
the operational team needing to know.
Increasingly, users want to interface
to Mediaflex, to add functionality
to the overall system but without
impacting on the core asset
management capabilities. Making the
best use of metadata is the key to a
successful modern infrastructure,
and UMS is the simple way to create a
flexible and powerful SOA.


http://www.inbroadcast.com http://www.tmd.tv/ http://www.tmd.tv/ http://www.ibc.org/Exhibitor/TMD-Ltd http://www.tmd.tv/

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In Broadcast - IBC 2015 - Cover1
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In Broadcast - IBC 2015 - Cover3
In Broadcast - IBC 2015 - Cover4
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