In Broadcast - BroadcastAsia 2015 - 48


48

www.inbroadcast.com | BroadcastAsia | CommunicAsia | InShow Guide | 2-5 June 2015

Broadcasters Raise the Bar
for OTT Service Quality with
Device-Based Monitoring
Volicon has created an OTT-focused monitoring and troubleshooting solution...

B

y some estimates, the number
of connected devices used
worldwide has topped two billion, a
monumental number that makes it
easy to understand why broadcasters
are migrating toward provision of overthe-top (OTT) services. As smartphones,
tablets, and other connected devices
increasingly are used for media
consumption, broadcasters have little
choice but to join the fray and begin
offering content that can be consumed
anywhere, anytime.
While ever improving Internet
infrastructure has enabled this shift
away from conventional television
viewing, and toward media streaming,
it also affords broadcasters the
opportunity to reach a larger audience,
spread across a much greater
geographic area. What's more, it
provides another outlet through which
to monetise valuable content. Given
the wealth of OTT viewing options
open to consumers, however, it is
critical that broadcasters differentiate
their offerings by ensuring exceptional
quality of service.
Over the past decade, the explosion
in television channels brought
competition to new levels within the
media marketplace. The rise of OTT
has fueled even stiffer competition
for viewers. Further complicating
these circumstances is the fact that,
unlike traditional television viewers,
OTT media consumers are unlikely
to provide direct feedback about any
issues with service quality. Instead,
they will simply find a new source for
entertaining content. As a result, it is
up to the broadcaster, or other service

provider, to ensure that they
are maintaining continuous
high quality OTT services.
In addition to monitoring
a single output, the facility
now must keep an eye on
every output - in every
version, with its unique bit
rate and format - distributed
for viewing on computers,
tablets, and smartphones.
Along with the new challenge
of monitoring many versions of OTT
content comes the additional task
of addressing the limitations of the
networks and devices that facilitate
delivery and viewing. All of these
factors indicated the need for an
always-on solution for logging and
monitoring the complete lineup
of offerings, across all outlets and
platforms.
Understanding
the
need
for
automated monitoring of a broader
array of outputs, Volicon has turned
its expertise, earned over decades
spent developing advanced broadcast
monitoring and logging systems,
toward creating an OTT-focused
monitoring
and
troubleshooting
solution. Engineered as an alternative
to manual checking of numerous
viewing devices, the company's new
Observer OTT makes effective OTT
service monitoring both feasible, and
affordable.
Observer OTT is an A/V service
monitoring solution that enables
broadcasters to capture content
delivered over IP networks to
smartphones, tablets, and computers,
and then verify the streams' integrity

Volicon Observer OTT users can interact with the actual devices
and applications being examined

Volicon's new Observer OTT makes effective OTT service
monitoring both feasible, and affordable

and compliance with the FCC's closedcaptioning and loudness regulations.
Volicon's Observer OTT further helps
to support troubleshooting and ensure
quality of experience by allowing users
to confirm that the apps used to access
content are functioning properly.
Using Volicon's Observer OTT,
broadcasters can compare the
content sent by the operator with
the streams received via the target
device. The solution ingests content
from a variety of target mobile
devices, not only to provide a valuable
look at how consumers experience
streamed content, but also to supply
a recording history that speeds
isolation and resolution of any quality
issues for content viewed on any
device. In addition to providing this
true recording of services, Observer
OTT facilitates remote streaming and
review. Thus, even without access
to the direct feed from the content
delivery network (CDN), the operator
has the means to validate the integrity
of content as it is consumed across
geographically distributed locations.
To
simplify
testing
of
streaming media applications
across mobile devices and
computers, the Volicon Observer
OTT user interacts with the
actual devices and applications
being examined. Users thus can
ensure that video on demand
and linear services are available
24/7, at optimal quality, validate
service level agreements with
CDNs, confirm the presence of
captioning, and determine that
specialised apps are providing

optimal quality of experience.
Automated monitoring of the
"device experience" of OTT services
is a powerful capability in today's
broadcast facility. It supports a
streamlined, scalable, and costeffective monitoring workflow that
contributes directly, and meaningfully,
to the quality of OTT services.
Using this technology to examine
those services from the viewer's
perspective, broadcasters and other
service providers can be confident in
their ability to preserve the value of
media assets and, ultimately, offer an
appealing, and consistent product to
consumers.
About Volicon
Volicon is the leading provider of
enterprise media intelligence solutions
serving the needs of broadcasters,
networks, cable operators, and
governments worldwide.
As the broadcast and cable industry's
most efficient, reliable, and costeffective automated multi-channel
video content logging and monitoring
system on the market, Volicon
provides monitoring, logging, and
streaming solutions for compliance,
loudness, media analysis, content
repurposing, competition monitoring,
web logging, ad verification, ratings
monitoring, mobile access, central
and remote monitoring, and quality of
experience.
With headquarters in Burlington,
Massachusetts, Volicon serves its
customers with a dedicated team of
partners, resellers, and distributors
worldwide.


http://www.inbroadcast.com http://www.volicon.com/ https://www.youtube.com/watch?v=WxSzG2dxtX4 https://www.youtube.com/watch?v=WxSzG2dxtX4

Table of Contents for the Digital Edition of In Broadcast - BroadcastAsia 2015

In Broadcast - BroadcastAsia 2015 - Cover1
In Broadcast - BroadcastAsia 2015 - Cover2
In Broadcast - BroadcastAsia 2015 - 3
In Broadcast - BroadcastAsia 2015 - 4
In Broadcast - BroadcastAsia 2015 - 5
In Broadcast - BroadcastAsia 2015 - 6
In Broadcast - BroadcastAsia 2015 - 7
In Broadcast - BroadcastAsia 2015 - 8
In Broadcast - BroadcastAsia 2015 - 9
In Broadcast - BroadcastAsia 2015 - 10
In Broadcast - BroadcastAsia 2015 - 11
In Broadcast - BroadcastAsia 2015 - 12
In Broadcast - BroadcastAsia 2015 - 13
In Broadcast - BroadcastAsia 2015 - 14
In Broadcast - BroadcastAsia 2015 - 15
In Broadcast - BroadcastAsia 2015 - 16
In Broadcast - BroadcastAsia 2015 - 17
In Broadcast - BroadcastAsia 2015 - 18
In Broadcast - BroadcastAsia 2015 - 19
In Broadcast - BroadcastAsia 2015 - 20
In Broadcast - BroadcastAsia 2015 - 21
In Broadcast - BroadcastAsia 2015 - 22
In Broadcast - BroadcastAsia 2015 - 23
In Broadcast - BroadcastAsia 2015 - 24
In Broadcast - BroadcastAsia 2015 - 25
In Broadcast - BroadcastAsia 2015 - 26
In Broadcast - BroadcastAsia 2015 - 27
In Broadcast - BroadcastAsia 2015 - 28
In Broadcast - BroadcastAsia 2015 - 29
In Broadcast - BroadcastAsia 2015 - 30
In Broadcast - BroadcastAsia 2015 - 31
In Broadcast - BroadcastAsia 2015 - 32
In Broadcast - BroadcastAsia 2015 - 33
In Broadcast - BroadcastAsia 2015 - 34
In Broadcast - BroadcastAsia 2015 - 35
In Broadcast - BroadcastAsia 2015 - 36
In Broadcast - BroadcastAsia 2015 - 37
In Broadcast - BroadcastAsia 2015 - 38
In Broadcast - BroadcastAsia 2015 - 39
In Broadcast - BroadcastAsia 2015 - 40
In Broadcast - BroadcastAsia 2015 - 41
In Broadcast - BroadcastAsia 2015 - 42
In Broadcast - BroadcastAsia 2015 - 43
In Broadcast - BroadcastAsia 2015 - 44
In Broadcast - BroadcastAsia 2015 - 45
In Broadcast - BroadcastAsia 2015 - 46
In Broadcast - BroadcastAsia 2015 - 47
In Broadcast - BroadcastAsia 2015 - 48
In Broadcast - BroadcastAsia 2015 - 49
In Broadcast - BroadcastAsia 2015 - 50
In Broadcast - BroadcastAsia 2015 - 51
In Broadcast - BroadcastAsia 2015 - 52
In Broadcast - BroadcastAsia 2015 - 53
In Broadcast - BroadcastAsia 2015 - 54
In Broadcast - BroadcastAsia 2015 - 55
In Broadcast - BroadcastAsia 2015 - 56
In Broadcast - BroadcastAsia 2015 - 57
In Broadcast - BroadcastAsia 2015 - 58
In Broadcast - BroadcastAsia 2015 - 59
In Broadcast - BroadcastAsia 2015 - 60
In Broadcast - BroadcastAsia 2015 - 61
In Broadcast - BroadcastAsia 2015 - 62
In Broadcast - BroadcastAsia 2015 - Cover3
In Broadcast - BroadcastAsia 2015 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
http://www.nxtbookMEDIA.com