In Broadcast - BroadcastAsia 2015 - 3


3

www.inbroadcast.com | BroadcastAsia | CommunicAsia | InShow Guide | 2-5 June 2015

Broadcast Asia 2015 Firms up
New Trends
Foreword by
Stan Moote

B

roadcastAsia 2015 is at Marina
Bay Sands Expo Centre, Singapore
for the third year. The exhibition area
is scattered across multiple rooms over
floors 4 and 5 of the centre. Broadcast
Asia Conference and the Creative
Content Production Conference are
located on the 3rd floor. Get the show
guide early and choose the products
and conference sessions that you want
to see. You just can't walk around
without a plan and expect to see
everything.

The 2015 Conference Theme is
Delivering
Experiential
Content
Anywhere. You may have read that as
Experimental, but no it is Experiential.
With content being increasingly
consumed over multiple platforms
and on the move, broadcasters are
seeking to engage with and retain
viewers by providing a seamless
consumption experience. This also
ties into the on-going development of
updated DVB standards and immersive
audio codecs, enhancing the delivery
of experiential content. During the
conference sessions you will learn
about new trends from the featured
experts who are already successfully
integrating
'experiential
content
delivery'.
Hari Krishnan, LinkedIn's Managing
Director for Asia Pacific and Japan,
will deliver a visionary address, titled
"How Social Media is Changing the
Way People Work and Play". Krishnan
will share insights on how social media
consumption is changing in the region
Contact

on +44 (0)28 9061 0420

Publisher
Phillip Izzard
pizzard@inbroadcast.com

and the opportunities/challenges
these changes present to consumers
and businesses alike.
The Tuesday morning keynote
address is by Peter G. Bithos, CEO of
HOOQ. Since the beginning of this
year HOOQ has to be cited as Asia's
answer to Netflix. Bithos will share
his thoughts and secrets on how OTT
TV can serve as a new monetisation
platform for existing pay TV operators.
There is no question that OTT is
maturing very quickly, leaving us
with two conflicting questions to be
answered. As broadcasters, how to
secure a strong foothold into the OTT
market? and conversely, - How do OTT
operators expand their offerings and
reach? Both need to have profitable
business models with growth potential.
Tuesday's Track C1 has speakers and
panels to help you better understand
your opportunities.
Subscription vs advertising is
always a good question and a power
panel of experts will debate this.
Consumer viewing trends are leading
to a fragmented, complex and chaotic
marketplace for content providers
and delivery services. New direct
to consumer models will also be
discussed in the Tuesday afternoon
sessions.
Tuesday also has a full day discussing
Immersive Technologies. UHDTV (4K)
has everyone concerned about how
to utilise new technologies properly
such as High Dynamic Range (HDR),
Wider Colour Gamut (WCG), High
Frame Rates (HFR), and more pixels.
Marketing engines are grasping onto
the these new terms quickly, however
a deep understanding is required to be
successful producing and distributing
content using these new techniques.
Audio is also becoming more
immersive. During the sessions and on

International
Business Development
Bryn Lister
blister@inbroadcast.com

Design & Production
Martin Donnelly
martin@inbroadcast.com

the show floor you will see and hear
demos of all these new technologies.
What will the home of the future
look like for entertainment? Set top
boxes are becoming dongles. WiFi
enabled homes are the norm. Will
the Internet of Things align with your
vision of the future of media? Social
media has created a huge fracture
within the media and broadcasting
business. Monetisation is the biggest
issue. Wednesday's keynote address "A
Netflix Case Study: The Power of Social
Media" highlights Netflix's success in
"nostalgic" social media marketing and
engagement by leveraging the second
screen as a key tool in driving social
engagement and conversation.
Are multiscreen and second screen
strategies a necessity or a waste?
Wednesday's
afternoon
session
will reveal various case studies and
introduce new philosophies. Don't
miss the Power Panel: Is the "Second
Screen Phenomenon" Losing Traction?
Traditional production, broadcasting
and delivery mechanisms are still
the cash cow of the industry. Keeping
up with new trends will keep these
engines running smoothly while
experimenting and migrating over
to different models. Wednesday's
conference covers new technology
updates and case examples for
DVB-T2, asset management, new
workflow trends, leveraging broadcast
networks with connected TV, new
playout systems, discussions about
HbbTV 2.0 working in Asia, and how
DVB-S2X will play out over the next

decade.
Various
world
events
have
advanced the market shifts in driving
virtualisation and cloud trends into
reality. Thursday sessions teach you
how to future-proof your architectures
to drive efficiencies, scalability,
elasticity which will and ultimately
improve your bottom-line. Working
with CDNs is often confusing. Come
to these sessions and learn how can
you leverage a robust CDN network
to deliver high quality content to
countless simultaneous viewers from
across the globe. Case studies on
Football World Cup and Cricket World
Cup will be featured.
Friday morning has two workshops:
Repurposing Content to Enhance
Viewer Engagement on Multiple
Platforms, and Enhancing Efficiencies
in Your Data-Intensive 4K Workflows.
You will learn about best practices
for both crossplatform and making
smooth transitions into 4K.
Take a break from the show and
head over to the Peranakan Museum
(close to City Hall MRT). There is a new
exhibition featuring the 50 men and
women who have shaped Singaporean
life and culture over the past two
centuries.

Designed & Produced by:

Disclaimer:
All materials within the publication are the
copyright of Le Sommet Limited.
All rights
reserved. No Materials may otherwise be copied,
modified, published, broadcast or otherwise
distributed withour prior written permission of
the publisher or associates. Le Sommet Limited
makes no warranties or representations of any kind
concerning the accuracy or suitability of the written
and advertisement information contained within
this supplement for any purpose. The publisher also
makes no warranties or representations of any kind
that the services provided will be uninterrupted or
be error free.

LeSommet
LIMITED

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Co. Antrim, N.Ireland. BT17 0AA
Tel: +44 (0)28 9061 0420
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In Broadcast - BroadcastAsia 2015 - Cover1
In Broadcast - BroadcastAsia 2015 - Cover2
In Broadcast - BroadcastAsia 2015 - 3
In Broadcast - BroadcastAsia 2015 - 4
In Broadcast - BroadcastAsia 2015 - 5
In Broadcast - BroadcastAsia 2015 - 6
In Broadcast - BroadcastAsia 2015 - 7
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In Broadcast - BroadcastAsia 2015 - 9
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In Broadcast - BroadcastAsia 2015 - Cover4
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