In Broadcast - BroadcastAsia 2015 - 23


23

www.inbroadcast.com | BroadcastAsia | CommunicAsia | InShow Guide | 2-5 June 2015

MediaCorp Singapore replaces ENPS
with Octopus Newsroom
Singapore's leading media company, MediaCorp, has selected Octopus7 to be at
the heart of its multi-lingual newsrooms...

T

his new production system went
live in February 2015, replacing
the ENPS system.
MediaCorp operates numerous local,
national, and regional TV, radio, and
interactive channels. It therefore
needs an efficient, flexible, and costeffective news solution to manage its
news production demands.
Petr Stokuč, MD, Octopus Newsroom
commented, "This is a major
installation as Singapore's media plays
a strategic role throughout the AsiaPacific. MediaCorp's news output is of
paramount importance to the region,
so we at Octopus and Benchmark are
delighted to have been selected to
supply the new newsroom system."
Octopus was awarded the project
after an extended period of testing
to assess its core functionality,
multi-lingual
proficiency.
This
was
particularly
important
as
MediaCorp serves an audience that
is exceptionally diverse. Octopus
Newsroom has native support for

non-Latin scripts, making it ideal
for multi-lingual environments. One
key stipulation for the MediaCorp
installation was support for a software
suite that enables its journalists to
create, edit, convert, and publish Tamil
content on Windows and Mac OS X
operating environments.
Octopus is now integrated with the
broadcaster's other third party editing
software, and MOS-compliant systems,
including
automation,
graphics,
subtitling, archive, and video servers.
Supplied, installed, and integrated
by Benchmark Broadcast Systems,
the new system is now on-air. The
Octopus7 system caters to its studiobased news journalists and operators.
Mobile clients are also being supplied
to
enable
remote
production,
publishing, and rundown access.
As a next generation solution,
Octopus has sophisticated Twitter
and YouTube connectivity, analysis
and interactivity built-in. This will
enable MediaCorp and its journalists

to engage with audiences throughout
the region, both in terms of journalistic
research and multi-platform delivery.
The Singapore installation was also the
first to benefit from Octopus' enhanced
Facebook connectivity, which allows
journalists to post stories and clips to
Facebook pages and to receive status
messages and updates from within
the newsroom software. This interconnectivity enables the news team
to engage in two way conversations
online, and to track viewers' interests
and responses more closely than ever.
In another development, Octopus
Newsroom now gives MediaCorp users
the ability to create a Quick Story
to add a news item to an existing
rundown. With the rundown open,
journalists can drag and drop a
Quick Story to the rundown, without
having to open, edit, and manage
the rundown. This way of working is
exceptionally slick, giving newsrooms
the ultimate flexibility in fast-moving
stories.

Petr Stokuč, Managing Director,
Octopus Newsroom

This speed of working goes hand
in hand with far more effective
communication between Octopus
users. While the newsroom solution
has always excelled at maintaining
fluid and effective communication
between online journalists, the
system also enables users to send
assignments, notifications, messages,
and story updates to offline users.
Using email and/or SMS, journalists
can use Octopus to select what
information to send to each user,
depending on their particular role
within each project. This selective
approach to communication avoids
'spamming' fellow journalists, and
makes each email or text message
targeted, timely and relevant.


http://www.inbroadcast.com http://www.octopus-news.com/en/ http://www.broadcast-asia.com/ptm/showcat/exhdetail.asp?exhid=BCA429986

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