In Broadcast - April 2021 - 57

57

www.inbroadcast.com | Vol: 11 - Issue 4 | April 2021

InMedia

Content Management: Telestream makes
sense of modern media workflows cont'd...
Bringing order to
broadcast operations

Telestream's DIVA

Once a broadcaster or
facility deploys shared
storage, the organization
of media can take on a life
of its own and get out of
hand. In this scenario most
MAM suppliers would say
that you need a MAM, but
at Telestream we say that
users need best practices
and workflow efficiencies
first whether they end
up using a MAM or not. Vantage
helps establish these best practices
and workflow efficiencies. Mainly,
this involves the systemization of
metadata to identify files and handle
the versioning and " varibleization " of
content as it flows through the system
(using variables to tag content rather
than file names). However, MAM
systems are much better at tracking
content, that is what they bring to the
table.
But can the complexity and

expense of a MAM system be avoided
altogether by using Vantage to make
sure processed media ends up in the
right place every time? Vantage is
not a replacement for a MAM system.
MAM systems organize content,
allow for it to be searched with many
criteria, provide editing in some
cases, and handle files changes when
multiple people are working on the
same files.
However, while a MAM system
certainly has a role to play, it is not

for everyone and they really
need Vantage to orchestrate
workflows and " manage "
media files. For smaller
customers who do not need
the facilities listed above,
they can work efficiently
with Vantage and its Media
Manager application on
every desktop. However, if a
customer handles thousands
of pieces of content a day, it
is hard to escape the need for
a MAM.
To conclude, it is worth highlighting
that broadcast technology can
simultaneously assist creativity and
provide the ability to scale. CMS and
MAM systems provide the customer
with complete control of their content
- both in live production workflows
and archives. The integration of an
intelligent
workflow
automation
platform, such as Vantage, amplifies
these benefits and enables best case
working practices to be implemented
across a media facility, thereby further

increasing efficiency and productivity.
Market change, however, is endless.
So, the constant workflow question
is: what changes need to be made
to stay ahead of market demands?
And how can these changes be made
while having minimal operational and
productivity impact? The question
a customer needs to ask is not just
whether your operation would benefit
from MAM, but what technology best
supports that investment and helps
ensure optimum return on investment.
With the right combination it is now
possible to establish workflow best
practices, and to do this in an intuitive
fashion that encourages maximum
utility.
To learn more about Telestream's
strategic
approach
to
content
management
and
workflow
automation within modern media
workflows click pic.


http://www.inbroadcast.com http://www.telestream.net http://www.telestream.net https://pages.telestream.net/l/693253/2021-02-22/27s8cn http://myimagine.tech/obx

In Broadcast - April 2021

Table of Contents for the Digital Edition of In Broadcast - April 2021

Contents
In Broadcast - April 2021 - Intro
In Broadcast - April 2021 - Cover1
In Broadcast - April 2021 - Cover2
In Broadcast - April 2021 - Contents
In Broadcast - April 2021 - 4
In Broadcast - April 2021 - 5
In Broadcast - April 2021 - 6
In Broadcast - April 2021 - 7
In Broadcast - April 2021 - 8
In Broadcast - April 2021 - 9
In Broadcast - April 2021 - 10
In Broadcast - April 2021 - 11
In Broadcast - April 2021 - 12
In Broadcast - April 2021 - 13
In Broadcast - April 2021 - 14
In Broadcast - April 2021 - 15
In Broadcast - April 2021 - 16
In Broadcast - April 2021 - 17
In Broadcast - April 2021 - 18
In Broadcast - April 2021 - 19
In Broadcast - April 2021 - 20
In Broadcast - April 2021 - 21
In Broadcast - April 2021 - 22
In Broadcast - April 2021 - 23
In Broadcast - April 2021 - 24
In Broadcast - April 2021 - 25
In Broadcast - April 2021 - 26
In Broadcast - April 2021 - 27
In Broadcast - April 2021 - 28
In Broadcast - April 2021 - 29
In Broadcast - April 2021 - 30
In Broadcast - April 2021 - 31
In Broadcast - April 2021 - 32
In Broadcast - April 2021 - 33
In Broadcast - April 2021 - 34
In Broadcast - April 2021 - 35
In Broadcast - April 2021 - 36
In Broadcast - April 2021 - 37
In Broadcast - April 2021 - 38
In Broadcast - April 2021 - 39
In Broadcast - April 2021 - 40
In Broadcast - April 2021 - 41
In Broadcast - April 2021 - 42
In Broadcast - April 2021 - 43
In Broadcast - April 2021 - 44
In Broadcast - April 2021 - 45
In Broadcast - April 2021 - 46
In Broadcast - April 2021 - 47
In Broadcast - April 2021 - 48
In Broadcast - April 2021 - 49
In Broadcast - April 2021 - 50
In Broadcast - April 2021 - 51
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In Broadcast - April 2021 - 53
In Broadcast - April 2021 - 54
In Broadcast - April 2021 - 55
In Broadcast - April 2021 - 56
In Broadcast - April 2021 - 57
In Broadcast - April 2021 - 58
In Broadcast - April 2021 - 59
In Broadcast - April 2021 - 60
In Broadcast - April 2021 - 61
In Broadcast - April 2021 - 62
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In Broadcast - April 2021 - 82
In Broadcast - April 2021 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
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