In Broadcast - April 2021 - 56

56

www.inbroadcast.com | Vol: 11 - Issue 4 | April 2021

InMedia

Content Management:
Telestream makes sense
of modern media workflows
Recent years have seen dramatic changes in broadcast and media distribution workflows:
the rise of OTT has presented numerous significant new business opportunities for those
organizations that can overcome the workflow challenge....

T

oday,
intelligent
workflows
have evolved that span the
whole
broadcast/OTT
challenge
from content ingest, through various
transformation/transcoding tasks to
content playout and distribution to
the consumer. Throughout this entire
process, the ability to keep track of
what content you have, and where it
can be found is essential. This is where
technology can play a key role.
This was a key driver in Telestream's
strategic decision to focus on the
Content Management System (CMS)
market. Recent months have seen
Telestream acquire two key players in
this market in form of Masstech and
EcoDigital.
Masstech creates intelligent, hybrid
cloud-based storage and asset
lifecycle management solutions for
the M&E industry. Masstech combines
the experience of many decades of
broadcast and video content storage
management with cloud and other
vanguard technology development
processes, to identify and address the
challenges of the industry's constantly
evolving technical and business
landscapes. Today, organizations
representing every facet of M&E,
around the world and across every
platform, use Masstech solutions to
keep their assets secure, and to deliver
them to the right location in the
correct format.
These two acquisitions bring
together nearly two Exabytes of M&E
content under the management of
Telestream products in over 1,000
operational systems. The priority for
Telestream will be to integrate these
two enterprise operations within its
infrastructure and combine the best
intellectual property from Masstech
and EcoDigital DIVA in one product.
Developed by Eco Digital, DIVA
is a valuable new member of the
Telestream
technology
portfolio.
Its robust feature set and proven
performance give customers reliable,

flexible asset management
or MAM systems become
across on-premise and cloud,
essential to help customers
in support of all variety of
keep track of all their A/V
modern media processing
assets, what formats they
applications. The ability to
are in, and a plethora of
have assets in a hybrid
metadata associated with
environment
allows
each asset. This also
customers to use the
means that some level of
most
cost-effective
integration is necessary
storage for their assets;
to enable these systems
and features like Partial File
to, at a minimum, generate
Restore and Storage Plan
proxies and thumbnails, but
Manager provide the means
also to make sure that they
to efficiently move those
can provide the right format
Content Management in modern media workflows
assets when needed.
to the right distribution
Telestream DIVA Core's new REST more-the more complicated a
platform when required. In response
API provides core control, monitoring, seemingly simple query from an end
to these demands, Vantage has the
configuration, and analytics endpoints. user sitting in front of a MAM can
advantage of having some level of
The API dialect is modelled after S3 be behind the scenes. Solving these
integration with all the best-known
and uses standard commands such as problems by abstracting the content
Content Management/MAM providers
get, put, list, copy, delete, move, etc. from how/where it is stored is the goal
in the industry, including, Arvato/
for easier integration work. Now with of a CMS.
Bertelsmann, Avid, Cantemo, Empress
The integration of DIVA alongside
access to more than 50 configuration
Media, EMC, Evertz, evolphin, EVS,
Vantage
provides
endpoints, users have the headroom Telestream
Grass Valley, IPV, Irdeto, Mediasilo,
to configure " every resource " in customers with new workflow
MediaBeacon, NetExposure, OpenText,
automation propositions. However,
Telestream DIVA.
Pronology, Levels Beyond, Ross,
Monitoring options are likewise there is still a requirement for Vantage
Scisys, SDVI, Sony, Square Box
extended in Telestream DIVA, which to interface to MAM systems in
Systems, Three Media Associates,
supports more than 40 resource and meaningful ways. Since one supplier
TMD, Vidispine, Vizrt, and Xytech.
request endpoints for monitoring cannot provide every solution to
So, what is the symbiotic relationship
services. The software features every problem, we at Telestream,
between Vantage and a MAM? MAM
analytics endpoints for reporting on have developed an Enterprise
systems typically include rudimentary
nearly 50 unique events generated by partner ecosystem encompassing
transcoding, usually based on FFMPEG
the Telestream DIVA analytics engine. more than 50 companies worldwide.
for creating proxies and other
The REST API now also includes These partnerships include many
processing tasks. For higher level
of the broadcast industry's leading
support for license import and export.
transcoding, workflow automation,
A CMS like DIVA does not technology brands across a number
analysis, QC, etc., most of these same
compete with a MAM (media asset of solution categories, including MAM
customers already own Vantage, so it
management) or PAM (production suppliers.
makes sense that a MAM vendor would
Telestream is not a MAM system
asset management) system, but
integrate to Vantage to send files and
it can complement them. Nor are provider, however we have identified a
metadata and instructions on what to
CMS deployments concerned with clear synergistic relationship between
transcode to what. Vantage is popular
managing storage systems themselves. a MAM system and our Vantage media
amongst MAM vendors for several
Instead, they manage content as processing and workflow automation
reasons. Vantage supports every
it traverses storage regardless of platform. The combination of MAM
CODEC and audio configuration; we
location, medium, filesystem, or and Vantage brings significant benefits
have automated workflow processing
format. The more diverse the storage to customers of many different sizes
and provide full support for captioning
footprint becomes-with tiers of and scales.
and subtitling that no one else in the
disk, tape libraries, and cloud/object
Once customers embrace file-based
industry offers, and critically, most
storage, multiple network protocols, workflows as a standard in their
MAM customers already are Vantage
file systems, media formats, and operations, Content Management
customers.


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In Broadcast - April 2021

Table of Contents for the Digital Edition of In Broadcast - April 2021

Contents
In Broadcast - April 2021 - Intro
In Broadcast - April 2021 - Cover1
In Broadcast - April 2021 - Cover2
In Broadcast - April 2021 - Contents
In Broadcast - April 2021 - 4
In Broadcast - April 2021 - 5
In Broadcast - April 2021 - 6
In Broadcast - April 2021 - 7
In Broadcast - April 2021 - 8
In Broadcast - April 2021 - 9
In Broadcast - April 2021 - 10
In Broadcast - April 2021 - 11
In Broadcast - April 2021 - 12
In Broadcast - April 2021 - 13
In Broadcast - April 2021 - 14
In Broadcast - April 2021 - 15
In Broadcast - April 2021 - 16
In Broadcast - April 2021 - 17
In Broadcast - April 2021 - 18
In Broadcast - April 2021 - 19
In Broadcast - April 2021 - 20
In Broadcast - April 2021 - 21
In Broadcast - April 2021 - 22
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In Broadcast - April 2021 - 24
In Broadcast - April 2021 - 25
In Broadcast - April 2021 - 26
In Broadcast - April 2021 - 27
In Broadcast - April 2021 - 28
In Broadcast - April 2021 - 29
In Broadcast - April 2021 - 30
In Broadcast - April 2021 - 31
In Broadcast - April 2021 - 32
In Broadcast - April 2021 - 33
In Broadcast - April 2021 - 34
In Broadcast - April 2021 - 35
In Broadcast - April 2021 - 36
In Broadcast - April 2021 - 37
In Broadcast - April 2021 - 38
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In Broadcast - April 2021 - 40
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In Broadcast - April 2021 - 42
In Broadcast - April 2021 - 43
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In Broadcast - April 2021 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
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