In Broadcast - April 2021 - 52

52

www.inbroadcast.com | Vol: 11 - Issue 4 | April 2021

InMedia

Making MAM Work

cont'd...

Tedial Evolution MAM. Future Proof and Agile. Powered by aSTORM

giving an assistant director or
producer the ability to create a roughcut edit in real-time as a live feed is
being recorded. The company is also
taking the concept of a cloud-based
MAM and running with it.
" At
Primestream,
we
have
introduced a powerful new concept:
the
Primestream
IP
Network
Operations Center (NOC), " he explains.
" Anchored by cloud-based MAM and
IP-based signal acquisition, the IP
NOC is a real paradigm shift from
traditional
broadcast
operation
centers and satellite trucks to smaller
and more nimble transmission gear,
cameras, and capture devices. With the
IP NOC enabling signal management

in the cloud, producers are able to
switch and manage IP streams in much
the same way as they're used to doing
with an RF-based NOC in an SDI-based
environment. "
Ben
Davenport,
Portfolio
&
Marketing Strategy at Vidispine - an
Arvato Systems brand, provides some
historical analysis of the primary pain
points of MAM systems, which have
moved from search and browse in the
first stages of digital, around 1999, to
enabling interoperability and now a
third generation of systems " As we've
moved into a third generation of MAM,
scalability, security, and especially in
the last 12 months, access have come
to the forefront, " he says.

Primestream's Xchange Cloud helps enable remote workflows

Vidispine's main concept
can be parsed into useris
that
organisations
defined silos of media. Then
implementing
MAM
the on-demand functions
solutions can start small
like proxy, transcription,
and scale fast. " In practice,
scheduled movement to
that means going from idea
archive or cloud, etc. can be
to proof of concept or MVP
built around the data that
in hours or even minutes, "
already exists. "
Ben Davenport,
Vidispine
he says. " We launched
He sees AI as gradually
VidiNet just over 3 years ago as the moving further up broadcaster
platform at the centre of this vision, agendas, though it's not at the top
enabling users to subscribe to and just yet. Use cases for it vary, with
scale our VidiCore media management Facilis feedback from deployments
back-end.
characterising AI-based tagging, for
" We've added to a marketplace with instance, as useful but not critical. Of
on-demand access to media processing more immediate concern is the fallout
and AI services, and more recently from the pandemic and adapting to the
the availability of VDT - the VidiCore new workflows that are required.
Development Toolkit. VDT provides a
" With the pandemic and remote
set of tools and pre-built components working
becoming
the
norm,
to rapidly build out custom user there's less ability for facilities
interfaces - supporting that ability to to dedicate resources to building
go from idea to MVP in a very short complex workflows through MAM, "
space of time. "
says McKenna. " At times like this,
Lastly, Jim McKenna at Facilis facilities are reduced to their core
Technology brings us back where we competencies, and MAMs that enable
came in amidst efforts to square the them to work more efficiently without
circle of features versus complexity. demanding they change how they work
" The MAM conundrum involves and learn a completely new language
enabling enough technology to make are the most compelling.
you more efficient before too much of
He reasons that FastTracker works
it tips you the other way, " he says.
within the Facilis volume management
He adds the company's FastTracker structure
and
knows
volume
is a chameleon of sorts as a result, permissions and current availability,
hiding when not needed but becoming allowing it to know precisely where an
more conspicuous the more it's asset is across cloud and LTO storage.
required in the workflow.
That means that cloud and LTO data
" Many of our customers have movements can be done easily without
deployed FastTracker with nothing the MAM as well.
more than a software install and a
" The MAM isn't required for any
couple of minutes of creating index of these functions, it just enhances
the interface, " he says.
schedules, and then just
" If MAM is your only way
let it do its job in the
in and out of the storage
background, "
he
says.
when ingesting or moving to
" When there comes time
archive and cloud, and the
to build a workflow for a
lack of the MAM interface
new project you're already
renders your workflow
half-way there, with a full
inoperable, the MAM is a
index and catalogue of the
Jim McKenna,
data on the system that
Facilis Technology liability in today's world. "


http://www.inbroadcast.com https://www.tedial.com/ https://inbroadcast.com/news/primestream-to-stage-smart-workflows-for-content-creators https://www.tedial.com/hybrid-cloud-for-media-companies/

In Broadcast - April 2021

Table of Contents for the Digital Edition of In Broadcast - April 2021

Contents
In Broadcast - April 2021 - Intro
In Broadcast - April 2021 - Cover1
In Broadcast - April 2021 - Cover2
In Broadcast - April 2021 - Contents
In Broadcast - April 2021 - 4
In Broadcast - April 2021 - 5
In Broadcast - April 2021 - 6
In Broadcast - April 2021 - 7
In Broadcast - April 2021 - 8
In Broadcast - April 2021 - 9
In Broadcast - April 2021 - 10
In Broadcast - April 2021 - 11
In Broadcast - April 2021 - 12
In Broadcast - April 2021 - 13
In Broadcast - April 2021 - 14
In Broadcast - April 2021 - 15
In Broadcast - April 2021 - 16
In Broadcast - April 2021 - 17
In Broadcast - April 2021 - 18
In Broadcast - April 2021 - 19
In Broadcast - April 2021 - 20
In Broadcast - April 2021 - 21
In Broadcast - April 2021 - 22
In Broadcast - April 2021 - 23
In Broadcast - April 2021 - 24
In Broadcast - April 2021 - 25
In Broadcast - April 2021 - 26
In Broadcast - April 2021 - 27
In Broadcast - April 2021 - 28
In Broadcast - April 2021 - 29
In Broadcast - April 2021 - 30
In Broadcast - April 2021 - 31
In Broadcast - April 2021 - 32
In Broadcast - April 2021 - 33
In Broadcast - April 2021 - 34
In Broadcast - April 2021 - 35
In Broadcast - April 2021 - 36
In Broadcast - April 2021 - 37
In Broadcast - April 2021 - 38
In Broadcast - April 2021 - 39
In Broadcast - April 2021 - 40
In Broadcast - April 2021 - 41
In Broadcast - April 2021 - 42
In Broadcast - April 2021 - 43
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In Broadcast - April 2021 - Cover4
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