In Broadcast - April 2021 - 50

50

www.inbroadcast.com | Vol: 11 - Issue 4 | April 2021

InMedia

Making MAM Work
Contributing Editor Andy Stout
examines the state of play in
Media Asset Management
workflow technology...

I

really believe that the
how extensive and complex
complexity of most MAM
the metadata may be, "
systems is one of the biggest
comments Lee McMullan,
pain points, " says Dan
Director Product Strategy,
Goman, CEO, OWNZONES,
Media Workflows, Dalet.
about the state of the Media
" This includes AI-enriched
Asset Management market
and
sentence-aware
Dalet Flex is as at home on a laptop as a workstation
at the moment. " Most of the Dan Goman,
metadata from Dalet Media
customers I talk to complain Ownzones
Cortex, Dalet's AI-driven to an asset management platform, bandwidth demands of UHD media in
that current solutions are way to content indexing editorial tool. We in the cloud, and start managing particular means that hybrid cloud
complex to 1) implement and 2) use. are also adding additional integration content efficiently will be essential, infrastructures are most appropriate.
That's why a majority of our customers features for Adobe Premiere and Avid and, of course, at a lower cost than
" MAM systems must be able to
ask to use our platform as a MAM - NLEs, helping creative users leverage a traditional MAM. We are working efficiently manage component-based
they want something simple/efficient. the rich asset management and towards providing just that. "
media content, " he says. " Content is no
As customers think about bringing in workflow orchestration tools provided
At eMAM, David Miller is looking longer a single file, it's a collection of
a MAM, they have a very long list of by Dalet Flex. "
at the shape of the post-Covid files. Each one (or more) represents a
requirements. A couple of years into
McMullan contends that
environment.
He
says track (video/audio/subtitles) or even a
the effort, they usually end up with the MAM has evolved and
that
media
production frame. This is where traditional MAM
a much more modest list like i). I just that content creators and
and use will skyrocket as systems struggle to offer a high-level
want to find my stuff ii). if I can find distributors
now
need
organisations reopen, but view and unified management of all
my stuff quickly, that would be even tools that allow them to
is one of the few to point to these files. "
better. "
move
beyond
storage,
the Software-as-a-Service
Tedial's solution to all this is a
OWNZONES is one of the companies management, and search
advantage of being able hybrid cloud architecture that is
in the sector that is increasingly to
include
processing,
to spin down as well as designed to allow media companies
Lee McMullan,
Dalet spin up. As any industry,
disrupting it by not being a standard, packaging,
distribution,
to meet business objectives quickly
monolithic MAM, instead offering a and
delivery.
New
poly-cloud we tend to fixate on growth and the while maintaining full control of
stripped-down, version of one via its implementations dovetail with the way ability to scale, but as the last year media archives and costs. It marries
OWNZONES Connect product. MAM lite, that media companies and more are has established it is also very useful the privacy and security of a private
if you will.
evolving in turn and seeking to find to be able to throw things into reverse cloud with the scalability of a public
" We still don't consider ourselves a additional revenue streams beyond every now and then without having to cloud, with continuous access to
full-blown MAM, " says Goman. " For current models in the advanced maintain expensive infrastructure.
media executed on-premise, while less
super complex MAM requirements, D2C space, including e-commerce,
eMAM has recently introduced both critical operations, including burst or
we integrate with existing mature purchase call to actions, second-screen cloud SaaS and PaaS offerings, as well peak demands in business operations,
solutions. I still believe it comes down experiences, gamification, gambling, as introducing additional integrated can be quickly deployed and run in
to super basic functions - centralize and more.
technologies and integration points the cloud for enhanced agility, not to
assets, make them searchable, find
" Ease of use and speed of as it increasingly looks to offer the mention cost-effectiveness
assets quickly, monetize. "
implementation
are
becoming flexibility that Miller says is required
" Tedial's Evolution MAM also
Speed of finding content is seen as essential, not only in the broadcast to meet current and future needs. efficiently manages all files associated
increasingly critical everywhere in space but across several industries And part of that revolves around with content using a component-based
the industry. " We are making it even where the creation and distribution of the importance of remote work approach
(MediaSet)
simplifying
quicker and easier to find content, video content is exploding, " he says. environments with flexibility and the operation and the workflow
from live to deep archive, no matter " Hence, the ability to quickly sign up accessibility.
definition, " he says.
" The " next normal " will differ from
" Future Proof and Agility are key
the " new normal " as organizations for broadcasters to be able to adapt
rethink
about
their
long-term to the new needs and consumption
requirements for having staff working habits that have accelerated during
in the same location. Systems must the pandemic. "
be ready to support such
Claudio Lisman, Founder
choices, " he says.
and CEO, Primestream,
Covid's
facility
to
points out that Primestream
accelerate the momentum
Xchange is already ideally
toward cloud-deployments
suited for remote media
is also highlighted by
workflows. It also has an
Julian Fernandez-Campon,
interesting new feature in
CTO, Tedial, though he
the ability to ingest from
Julián FernándezOWNZONES Connect
points out that the highCampón, Tedial live broadcast feeds,


http://www.inbroadcast.com https://inbroadcast.com/news/dalet-flex-adds-thesaurus-and-improved-search https://inbroadcast.com/news/ownzones-appoints-rick-capstraw https://www.linkedin.com/in/lee-mcmullan-22757431/?originalSubdomain=uk https://ownzones.com/products-services/ownzones-connect/ https://inbroadcast.com/news/tedial-celebrates-twentieth-anniversary

In Broadcast - April 2021

Table of Contents for the Digital Edition of In Broadcast - April 2021

Contents
In Broadcast - April 2021 - Intro
In Broadcast - April 2021 - Cover1
In Broadcast - April 2021 - Cover2
In Broadcast - April 2021 - Contents
In Broadcast - April 2021 - 4
In Broadcast - April 2021 - 5
In Broadcast - April 2021 - 6
In Broadcast - April 2021 - 7
In Broadcast - April 2021 - 8
In Broadcast - April 2021 - 9
In Broadcast - April 2021 - 10
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In Broadcast - April 2021 - Cover4
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