In Broadcast - April 2021 - 46

TM

46

www.inbroadcast.com | Vol: 11 - Issue 4 | April 2021

InStudio

Power To The People:
The Democratization
Of Video Production

The latest generation of camera and production equipment has put the creative power of video in the hands
of a whole new and much larger community. Andre Meterian, Director of the Professional Video Systems
Unit for Panasonic Business, explains how it is resulting in the democratization of video production...

I

t was Andy Warhol who famously
predicted that in the future
everyone would be famous for 15
minutes. In the Sixties, that fame was
most likely to be in the form of the
movies, popular music or television.
But in the 2020's that burst of
notoriety is now much more likely
to be provided by the Internet in the
form of a clip that goes viral.
In fact, appearing on video has
become much more common place
in the digital era with the advent of
multi-channel television, YouTube
and access to recording devices
on our smartphones. We are in the
era of the democratization of video
production. The new generation
of content providers can create
good quality material without the
necessity to invest as heavily as their
predecessors.

A number of factors have combined
to make it possible. In the same
way that Voice over IP transformed
the
telecommunications
world,
Broadcast over IP is changing the
professional
video
production
world. Digitalization, the resulting
introduction of new functionality and
the lower cost infrastructure have
opened up a world of possibilities
in video production. Good quality
technology has become more
affordable and integration easier.
One example is Panasonic's new open
architecture IT/IP centric live video
production platform, called KAIROS.
It delivers new operational freedoms
with unrestricted flexibility of input,
output and operation for efficient
video production.

In addition, the ability to automate
has transformed the production
process. Remote controlled pan
and tilt cameras (PTZ) and the
use of robotic arms, alongside the
ability to easily control and mix, has
reduced the need for large groups
of technically skilled manpower and
radically increased the possibilities
on shoots.
Lastly, advances in virtual and
augmented reality and the use of the
green screen has enabled smaller but
fully capable studios to be created
more quickly and cost effectively.
Backdrops and Free-D graphics
can be added easily to transform a
production in minutes.
These new capabilities have
seen an explosion in creativity.
Broadcasters have been able
to transform the economics of
productions; but they have also
been able to record in ways never
possible before. Today, up to 70
PTZ cameras can be deployed for
reality TV shows or fly on the wall
documentaries. Historically, the cost
would have been prohibitive using
previous technologies. This type
of camera use has also delivered
other advantages. The small and
inconspicuous nature of the cameras
means subjects quickly become used
to the technology and begin to ignore
the cameras, enabling much more
natural behaviors to be recorded.
In addition, the technology
revolution has enabled the explosion
of streaming. It has provided the
ability to stream content across
the internet from people's homes,
or to " televise " shows from our
favorite radio station. Educational
institutions are able to use the
technology to record and share
or live stream lectures to remote
students and corporates can afford
to build their own broadcasting
studios in their own offices

to communicate with employees,
investors, analysts and the media.
New entertainment, such as the
meteoric rise of eSports, has also
been enabled by this revolution.
Traditionally the cost of covering
these events would be high. If
there were 100 players, then 100
traditional cameras and operators
would be required. The new
technology has given producers the
ability to cost effectively capture
and share high quality images of the
gameplay in real-time with audiences
in studios, stadiums or watching
from homes. The affordability and
capability of the technology is even
enabling the expansion of eSports
into bars. Automated systems can
provide similar high octane coverage
of the action for amateurs competing
in their own competitions and
cheered on by their friends as they
socialize in the bar.
Panasonic is at the heart of
this democratization of video
production. What drives me and
the team is helping our customers
grow and increase their capabilities
with our Glass to Glass production
solutions. We have used our long
experience in creating high-end
broadcast production equipment,
combined it with our understanding
of IP technology and hardware
and partnered with specialists in
areas such as robotics automation
and virtual and augmented reality
software. The result is a range of
video production solutions that
can meet the needs of all content
producers of the future - whoever
they may be.
The future is exciting and full of
opportunity. Many of the cost and
quality barriers of professional video
production have been removed. I
am looking forward to seeing just
what can be achieved by the next
generation of content creators.


http://www.inbroadcast.com https://business.panasonic.co.uk/professional-camera/products-and-accessories/broadcast-and-proav https://business.panasonic.co.uk/professional-camera/products-and-accessories/broadcast-and-proav

In Broadcast - April 2021

Table of Contents for the Digital Edition of In Broadcast - April 2021

Contents
In Broadcast - April 2021 - Intro
In Broadcast - April 2021 - Cover1
In Broadcast - April 2021 - Cover2
In Broadcast - April 2021 - Contents
In Broadcast - April 2021 - 4
In Broadcast - April 2021 - 5
In Broadcast - April 2021 - 6
In Broadcast - April 2021 - 7
In Broadcast - April 2021 - 8
In Broadcast - April 2021 - 9
In Broadcast - April 2021 - 10
In Broadcast - April 2021 - 11
In Broadcast - April 2021 - 12
In Broadcast - April 2021 - 13
In Broadcast - April 2021 - 14
In Broadcast - April 2021 - 15
In Broadcast - April 2021 - 16
In Broadcast - April 2021 - 17
In Broadcast - April 2021 - 18
In Broadcast - April 2021 - 19
In Broadcast - April 2021 - 20
In Broadcast - April 2021 - 21
In Broadcast - April 2021 - 22
In Broadcast - April 2021 - 23
In Broadcast - April 2021 - 24
In Broadcast - April 2021 - 25
In Broadcast - April 2021 - 26
In Broadcast - April 2021 - 27
In Broadcast - April 2021 - 28
In Broadcast - April 2021 - 29
In Broadcast - April 2021 - 30
In Broadcast - April 2021 - 31
In Broadcast - April 2021 - 32
In Broadcast - April 2021 - 33
In Broadcast - April 2021 - 34
In Broadcast - April 2021 - 35
In Broadcast - April 2021 - 36
In Broadcast - April 2021 - 37
In Broadcast - April 2021 - 38
In Broadcast - April 2021 - 39
In Broadcast - April 2021 - 40
In Broadcast - April 2021 - 41
In Broadcast - April 2021 - 42
In Broadcast - April 2021 - 43
In Broadcast - April 2021 - 44
In Broadcast - April 2021 - 45
In Broadcast - April 2021 - 46
In Broadcast - April 2021 - 47
In Broadcast - April 2021 - 48
In Broadcast - April 2021 - 49
In Broadcast - April 2021 - 50
In Broadcast - April 2021 - 51
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In Broadcast - April 2021 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
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