In Broadcast - April 2021 - 40

40

www.inbroadcast.com | Vol: 11 - Issue 4 | April 2021

InStudio

Innovation and evolution:
when playout and cloud
create new opportunities
Broadcasting Center Europe (BCE), a key figure in the European media landscape, answers to key players
in the sector with a broadcasting solution at an attractive price with numerous options to evolve to 4K and
OTT: Start and Play.

W

hen the pandemic struck last
year, the world initially locked
itself in, accompanied by its share of
uncertainties. For many channels, the
situation quickly became complex,
facing budget freeze regarding
advertising investments, they had to
quickly find a solution.
" A television broadcaster for more
than 20 years, our company was
renewing its offer with solutions
tailored to all profiles and sizes
of companies, " explains Frederic
Lemaire, CEO of BCE. " Looking at the
market struggles, we mobilized our
engineers to quickly put in place a
broadcast solution flexible enough to
enable channels to adapt their service
levels to their financial health, while
maintaining the possibility of evolving
towards more advanced services once
their activity is relaunched. "
Entitled Start and Play the project
was born. It was essential to be
able to keep what BCE's strength is
today: quality infrastructure, tailored
service, increased security, and speed
of execution. This offer has its place
in BCE's portfolio of broadcasting
services, which is more than ever
emerging as a stable, efficient, and
resilient service provider.
Baptiste Foss├ęprez, Director of
Development at BCE says: " The current
crisis has led to an acceleration of the

trends we have been seeing for several
years. Using a cloud-based, remotely
available and scalable delivery solution
is fully in line with this evolution. "
While cloud playout already exists
on the market, Start and Play finds
its difference in BCE's media services,
fully supporting its customers in their
evolution, whether through modern
and scalable technical solutions or
through strong business models.
" In fact, Start and Play pricing is
very attractive for our customers.
Operational costs remain under
control thanks to a very simple price
list. Moreover, the integration of Start

The BCE
Datacenter

and Play with OTT services can be done
in a very pragmatic way depending on
each customer needs. " adds Baptiste
Foss├ęprez.
Sven Weisen, Director of Engineering
and System Integration said: " To
enable our customers to benefit from
all our expertise combined with our
state-of-the-art playout platforms,
we have created a cloud-based
platform as a service. By hosting our
customers in our datacenters, they
benefit from monitored systems and
advanced support. In addition, they
can have direct access to all our inhouse services such as monitoring,
online storage, or even digital media
operations. "
The Start and Play playout solution
focuses on six scalable functions:
playout, audio, graphics insertion,
playlist management, storage, and
OTT.
" Recognizing that many local
channels still broadcast in SD quality,
we decided to offer the switch to
HD. This will allow channels not only
to benefit from a more accessible
broadcasting offer, but also to improve
their offer for their customers, "
explains
Laurent
Seve,
BCE's

Marketing Manager. " An additional
way to revive their business by
creating the event. "
Customers wishing to stay in SD will
be able to continue to use this quality
and will be able to automatically
switch to HD at no additional cost.
Regarding audio, channels can use
up to four stereo tracks, enough
to add the original versions, audio
descriptions, etc. A real advantage for
channels which are looking forward
to getting new viewers with the
broadcasting of their programs over
the web and social networks.
With Start and Play, customers can
integrate their channel layout directly
into the system, they can even add
more complex animations, RSS feeds
or clocks if necessary.
" Thanks to the cloud interface,
customers can manage their content
and playlists from anywhere, " says
Steven Dehaen, Director of Playout
and Programs at BCE. " Following the
successive containment situations,
we reviewed our workflow to allow
our teams to continue to manage the
channels despite the restrictions. "
Outside the context of the pandemic,
managing a remote channel provides


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In Broadcast - April 2021

Table of Contents for the Digital Edition of In Broadcast - April 2021

Contents
In Broadcast - April 2021 - Intro
In Broadcast - April 2021 - Cover1
In Broadcast - April 2021 - Cover2
In Broadcast - April 2021 - Contents
In Broadcast - April 2021 - 4
In Broadcast - April 2021 - 5
In Broadcast - April 2021 - 6
In Broadcast - April 2021 - 7
In Broadcast - April 2021 - 8
In Broadcast - April 2021 - 9
In Broadcast - April 2021 - 10
In Broadcast - April 2021 - 11
In Broadcast - April 2021 - 12
In Broadcast - April 2021 - 13
In Broadcast - April 2021 - 14
In Broadcast - April 2021 - 15
In Broadcast - April 2021 - 16
In Broadcast - April 2021 - 17
In Broadcast - April 2021 - 18
In Broadcast - April 2021 - 19
In Broadcast - April 2021 - 20
In Broadcast - April 2021 - 21
In Broadcast - April 2021 - 22
In Broadcast - April 2021 - 23
In Broadcast - April 2021 - 24
In Broadcast - April 2021 - 25
In Broadcast - April 2021 - 26
In Broadcast - April 2021 - 27
In Broadcast - April 2021 - 28
In Broadcast - April 2021 - 29
In Broadcast - April 2021 - 30
In Broadcast - April 2021 - 31
In Broadcast - April 2021 - 32
In Broadcast - April 2021 - 33
In Broadcast - April 2021 - 34
In Broadcast - April 2021 - 35
In Broadcast - April 2021 - 36
In Broadcast - April 2021 - 37
In Broadcast - April 2021 - 38
In Broadcast - April 2021 - 39
In Broadcast - April 2021 - 40
In Broadcast - April 2021 - 41
In Broadcast - April 2021 - 42
In Broadcast - April 2021 - 43
In Broadcast - April 2021 - 44
In Broadcast - April 2021 - 45
In Broadcast - April 2021 - 46
In Broadcast - April 2021 - 47
In Broadcast - April 2021 - 48
In Broadcast - April 2021 - 49
In Broadcast - April 2021 - 50
In Broadcast - April 2021 - 51
In Broadcast - April 2021 - 52
In Broadcast - April 2021 - 53
In Broadcast - April 2021 - 54
In Broadcast - April 2021 - 55
In Broadcast - April 2021 - 56
In Broadcast - April 2021 - 57
In Broadcast - April 2021 - 58
In Broadcast - April 2021 - 59
In Broadcast - April 2021 - 60
In Broadcast - April 2021 - 61
In Broadcast - April 2021 - 62
In Broadcast - April 2021 - 63
In Broadcast - April 2021 - 64
In Broadcast - April 2021 - 65
In Broadcast - April 2021 - 66
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In Broadcast - April 2021 - 81
In Broadcast - April 2021 - 82
In Broadcast - April 2021 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
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