In Broadcast - March 2021 - 8

8

Appointment

Never.no appoints
Alex Humphries-French
UK: Never.no, the
award-winning audience
engagement specialist,
has announced the
appointment of their
new Head of Marketing
&
Communications,
Alex Humphries-French. Joining from
Tech PR agency, Red Lorry Yellow Lorry,
Alex' varied background in b2b and b2c
marketing and comms, will help to support
Never.no's strategy in growing brand reach
and strengthen industry partnerships with
collaborative events throughout the year.
With 15 years' experience within the
media and entertainment industry, Alex
has worked for market-leading LED lighting
manufacturer, Rotolight, as their PR &
Marketing Lead, managed award-winning
campaigns for the likes of Avid, and built
personal branding for actors in film & TV.
Working closely with the Sales Director
Harry Macey and the global sales team,
Alex aims to enhance content and lead
pipelines, and build up the company's
internal and external communications.
" I'm excited to join Never.no during a
time of innovation across the industry.
We're seeing huge changes in the way
the audience is consuming content, as
broadcast, digital, social and brand content
providers look to create new ways to
connect with a growing audience. " said
Head of Marketing & Communications,
Alex Humphries-French. " I'm delighted to
be leading the marketing and comms for
a company that has a huge opportunity
for growth, particularly with our audience
engagement platform, Bee-On and the
team's first-rate industry expertise - I can't
wait to get stuck in and collaborate with
established partners and clients, such as
Vizrt, ITV, and Sky, " said Alex.
In 2018, Alex joined Red Lorry Yellow
Lorry as an Account Manager, following
two years in Australia freelancing on
various digital marketing projects.

www.inbroadcast.com | Vol: 11 - Issue 3 | March 2021

Chyron Realigns EMEA
Sales Structure
C

hyron has announced that the
company has realigned the
structure of its EMEA sales operations
to enable greater efficiency in meeting
customer requirements and in guiding
customers toward the next generation
of live production. As part of this
initiative, Chyron has named Olivier
Cohen its Senior Vice President of
EMEA Sales and appointed Rosa Pereiro
to serve as Senior Sales Director for
Southern Europe.
Changes within the EMEA sales team
will more clearly delineate accounts
and territories covered to ensure that
Chyron customers enjoy consistent
service. At the same time, the full
sales team will focus more closely on
enabling clients of all sizes to make a
smart transition toward a softwarebased tech stack capable of supporting
future production workflows for
broadcast and fan engagement.
" Rosa's experience helping digital

media organizations to problemsolve, transform, and grow makes her
a perfect fit for our European sales
operations, " said Cohen. " She brings
insights from roles as an IT engineer,
a sales director, and a team leader
in a multicultural environment, plus
valuable expertise in collaborative
workflows leveraging advanced asset
management and cloud technologies.
We are confident she will play an
integral part in helping Chyron to bring
versatile, forward-looking solutions to
broadcasters and venues. "
Pereiro joins Chyron having most
recently served as Senior Client
Solutions Sales Director, Asia, for
Brightcove, where she consulted with
clients on cloud/SaaS/online video
monetization, change management
strategy, and digital transformation.
She previously was Director of
Sales, Asia Pacific, for Dalet Digital
Media Systems. Pereiro began her

career as a telecommunications
engineer, having earned a degree in
telecommunications engineering at
Universidad Politécnica de Madrid and
a Master of Science in communications
and information technology at
Technische Universität Darmstadt.
" Chyron is going beyond the
conventional graphics workflow to
support customers in implementing
the software tech stack, architectures,
and
product
integrations
that
enable next-generation production
workflows, " said Pereiro. " Exciting new
solutions are in the pipeline at Chyron,
and I look forward to matching new
production capabilities and workflow
models to our customers' technical
and creative aspirations. "

LiveU to Distribute Live Trial Feeds
L

iveU, in partnership with the
Minneapolis Pool, will offer
customers four camera feeds from
the courthouse media center covering
the trial of Derek Chauvin, the former
Minneapolis police officer charged
with second-degree murder and
manslaughter in the George Floyd
death case. The three courtroom
camera iso feeds and a switched clean
feed will be sent to the media center
(located across from the court room)
where a LiveU LU800 will transport
four video streams and distribute
them to global customers via LiveU
Matrix IP cloud video management and
distribution platform.  

The highly anticipated trial will begin
on Monday, March 8th.
" LiveU has been the trusted
transmission solution for broadcasters
to deliver high-quality high-profile
breaking news to global audiences, "
said Mike Savello, LiveU VP of Sales,
Americas. " This trial is one of the
biggest global news events in the last
few years. With COVID restrictions, it is
crucial for our customers to get instant
access to the content and quality video
for their newscasts. "
" The introduction of the LU800
production-level field unit has enabled
our customers to effectively cover
more ground by supporting up to

four fully frame-synced feeds in high
resolution from a single unit. LiveU
Matrix increases efficiencies by letting
news teams reliably share multiple
live feeds across internal and crossorganizational endpoints through the
public Internet. The combination of
hardware and software tools provide
a powerful all-in-one live transmission,
content management, and distribution
solution for our customers, " added
Savello.


http://www.inbroadcast.com http://www.Never.no https://inbroadcast.com/news/chyron-realigns-emea-sales-structure http://www.Never.no https://inbroadcast.com/news/never.no-appoints-alex-humphries-french http://www.Never.no https://inbroadcast.com/news/liveu-to-distribute-live-trial-feeds-to-global-audiences https://www.danmon.com

In Broadcast - March 2021

Table of Contents for the Digital Edition of In Broadcast - March 2021

Contents
In Broadcast - March 2021 - Intro
In Broadcast - March 2021 - Cover1
In Broadcast - March 2021 - Cover2
In Broadcast - March 2021 - Contents
In Broadcast - March 2021 - 4
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