In Broadcast - December 2020 - 33

33

www.inbroadcast.com | Vol: 10 - Issue 12 | InReview 2020

Ready for the 'New Normal'

GV AMPP, Grass Valley's cloud-based software-as-a-service (SaaS)
Agile Media Processing Platform

to solve this very issue, which
is fundamental to navigating the
digitization of this industry and its
disruption. Inevitably, it will lead us
to where we're going to be - which is
a much stronger media industry led by
people like Grass Valley. "
Taking to the cloud
This development was all well
and good, but then along came the
virus. Shoulders explains that as the
pandemic struck, the company first
needed to take care of its staff, then
its customers. " In general, COVID-19
has served as a challenge that removes
some really old barriers to adopting
new technologies. They say necessity
is the mother of invention, and COVID
really accelerated the adoption of
some workflows that were coming
anyway. I think the virus killed all the
sacred cows, " he says.
" At Grass Valley, we exist to create
connections between stories and
people, and we provide the technology
that enables these stories to be
created and told, " adds Shoulders.
" Because we touch so many parts of
broadcast and media workflows, it's
going to be really important for us that
we adapt our solutions to what our
customers need, in particular for the
extra remote working situations. And
that's what we've been doing over the
last six months. "
Much of this effort centers around
Grass Valley's GV AMPP (Agile
Media Processing Platform) cloud
ecosystem, which lies at the heart of
the GV Media Universe. Shoulders is
justifiably excited about the direction
of this latest addition to the company's
portfolio, adding: " It is the future of
media technology. And that future
begins now with GV AMPP. "
He explains that while GV AMPP is
cloud-based, it is also cloud-agnostic.
" Others have lifted and shifted their

products into the cloud, but that's
not what GV AMPP does. Designed
from the ground up for the cloud, it
can run in a public cloud of different
flavors with different vendors, or
in a private cloud. The platform is
continually evolving, with applications
released over time. We launched with
a multiviewer and master control
application and we are adding things
like cloud playout and media asset
management. Ultimately, we expect
to create a complete live production
workflow from image capture all the
way through to distribution without
ever coming down from the cloud. "
One of Grass Valley's recognized
strengths is its ability to handle
remote production for important live
sports events, OB feeds, or occasional
use breaking news. Hernandez sees
the demand snowballing because
of COVID-19 and believes that the

" We expect to create a
complete live production
workflow from image
capture all the way
through distribution
without ever coming
down from the Cloud "
Tim Shoulders, CEO and
President, Grass Valley

InForm
cont'd...

pandemic is likely to affect the way
production is handled for many
months to come - even extending to
the re-timed Olympic Games in 2021.
Grass Valley is already working to
these 'new normals,' and Shoulders
adds: " From our perspective, we've
been a part of the international
broadcast center at the Olympics
for many years, and 2021 will be no
different. I think the focus next year
will quickly turn to enabling remote
productions - and not just from the
Olympics. As our customers evaluate
new operating paradigms themselves,
largely as a result of social distancing
requirements, remote workflows come
into their own. "
IP, and the ability to scale the
technology down to much smaller

demands, is also central to Grass
Valley's overall thinking. Shoulders
explains, " We love a nice studio
contract, and we've handled well
over a hundred IP-based integrations
globally, but we've also seen our
Maverick panels set up in garages
and for remarkably small-scale
productions.
" IP is key, and that'll continue to be
a focus for us. We really do believe
that it's the on-ramp to the cloud, and
that's where the market's going. "
The exact shape of that market is
not yet clear, but both Hernandez and
Shoulders agree that cloud will play
a more prominent role and remote
production - in a host of flavors - is
something we will see much more of
in the months and years ahead. Grass
Valley's strategy lines up strongly with
both those directions.


http://www.inbroadcast.com https://www.grassvalley.com/products/cloud-based-workflows/gv-ampp/

In Broadcast - December 2020

Table of Contents for the Digital Edition of In Broadcast - December 2020

Contents
In Broadcast - December 2020 - Intro
In Broadcast - December 2020 - Cover1
In Broadcast - December 2020 - Cover2
In Broadcast - December 2020 - Contents
In Broadcast - December 2020 - 4
In Broadcast - December 2020 - 5
In Broadcast - December 2020 - 6
In Broadcast - December 2020 - 7
In Broadcast - December 2020 - 8
In Broadcast - December 2020 - 9
In Broadcast - December 2020 - 10
In Broadcast - December 2020 - 11
In Broadcast - December 2020 - 12
In Broadcast - December 2020 - 13
In Broadcast - December 2020 - 14
In Broadcast - December 2020 - 15
In Broadcast - December 2020 - 16
In Broadcast - December 2020 - 17
In Broadcast - December 2020 - 18
In Broadcast - December 2020 - 19
In Broadcast - December 2020 - 20
In Broadcast - December 2020 - 21
In Broadcast - December 2020 - 22
In Broadcast - December 2020 - 23
In Broadcast - December 2020 - 24
In Broadcast - December 2020 - 25
In Broadcast - December 2020 - 26
In Broadcast - December 2020 - 27
In Broadcast - December 2020 - 28
In Broadcast - December 2020 - 29
In Broadcast - December 2020 - 30
In Broadcast - December 2020 - 31
In Broadcast - December 2020 - 32
In Broadcast - December 2020 - 33
In Broadcast - December 2020 - 34
In Broadcast - December 2020 - 35
In Broadcast - December 2020 - 36
In Broadcast - December 2020 - 37
In Broadcast - December 2020 - 38
In Broadcast - December 2020 - 39
In Broadcast - December 2020 - 40
In Broadcast - December 2020 - 41
In Broadcast - December 2020 - 42
In Broadcast - December 2020 - 43
In Broadcast - December 2020 - 44
In Broadcast - December 2020 - 45
In Broadcast - December 2020 - 46
In Broadcast - December 2020 - 47
In Broadcast - December 2020 - 48
In Broadcast - December 2020 - 49
In Broadcast - December 2020 - 50
In Broadcast - December 2020 - 51
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In Broadcast - December 2020 - 53
In Broadcast - December 2020 - 54
In Broadcast - December 2020 - 55
In Broadcast - December 2020 - 56
In Broadcast - December 2020 - 57
In Broadcast - December 2020 - 58
In Broadcast - December 2020 - 59
In Broadcast - December 2020 - 60
In Broadcast - December 2020 - 61
In Broadcast - December 2020 - 62
In Broadcast - December 2020 - 63
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In Broadcast - December 2020 - 65
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In Broadcast - December 2020 - 67
In Broadcast - December 2020 - 68
In Broadcast - December 2020 - 69
In Broadcast - December 2020 - 70
In Broadcast - December 2020 - 71
In Broadcast - December 2020 - 72
In Broadcast - December 2020 - 73
In Broadcast - December 2020 - Cover3
In Broadcast - December 2020 - Cover4
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
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