In Broadcast - December 2020 - 29

29

www.inbroadcast.com | Vol: 10 - Issue 12 | InReview 2020

InMedia

Advancing Media Localization with
of our students was great as they
appreciated the user-friendliness of
the subtitling toolkit and the chance
to be able to work on their subtitling
projects from home, with a simple
login and a basic internet access.
OOONA made it possible for our
students to complete their studies
and submit their dissertation projects
during the pandemic. "
To bolster the industry's audiovisual
localization talent roster further,
OOONA has also launched The POOOL,
a directory for professionals working
in that sector. This is an online
service which assists language service

providers and individuals to find
experienced audiovisual translators
specialising in specific fields and
language groups.
Michele Smith is VP of SDI Media
which is based in Los Angeles. A
globally active group, SDI Media has
over 40 years experience providing
dubbing, subtitling, and media services
to the world's biggest broadcasters,
content creators, and distributors. It is
the world's largest media localizer by
revenue: " The amount of localization
required is growing due to the rapid
growth of OTT platforms and the
consequent increase in the amount

of content produced and consumed.
Current translation resources cannot
cover this increase so localization
providers are continuously searching
for new resources. This includes
recruiting, testing and training the
resources not just in our tools but
teaching them what subtitling is,
which is much different than technical,
marketing, literary, or government
translations. " The POOOL's vetting
process reduces " the time and cost
of recruiting, testing, and training
resources. A neutral, independent
database of qualified resources is a
win-win for the people entering the

OOONA Create Pro

cont'd...
industry and the companies that rely
on these resources. "
" Our goal right from the company's
inception has been to become a onestop shop for the entire localization
business
sector, "
Wayne
Garb
summarizes. " We recently won
an industry award in the process,
acknowledged as 'Best Solution
for Localization Management and
Production Tools for 2020'. Most
gratifying of all is the response from
our user base which has proved very
positive over the years, encouraging
us to stay ahead of the development
curve. "

OOONA Manager

Aveco & Spectra Logic Combine Strengths
A

veco, the media industry's
largest independent automation
provider, and Spectra Logic, a leader
in data storage and data management
solutions, have jointly announced a fully
integrated media asset management
(MAM) and archiving solution, which
has been fully tested, certified and put
on air.
Based on the Aveco ASTRA MAM
and Spectra BlackPearl Converged
Storage System, users can manage
and protect their content seamlessly
- from ingest to production to
archive and distribution. Lifecycle

Hossein ZiaShakeri, Spectra Logic

management, automated tiering and
cloud connectivity enable end users to
manage costs and take advantage of
cloud services where it makes sense.
" With Spectra BlackPearl seamlessly
integrating storage management
workflows (including archive) into the
Aveco ASTRA MAM solution, users
can now directly search and recall
assets regardless of which storage
medium they reside on, whether
on-premise or in the cloud within
the MAM, " said Hossein ZiaShakeri,
Spectra Logic Senior Vice President of
Business Development and Strategic
Alliances.
" This is the optimum

solution for media organizations
looking for affordable and scalable
storage based on open standards on
tape, object storage disk or cloud, to
ensure their content will outlive its
storage medium. "
At its core, the ASTRA MAM provides
a common database and a set of tools
for all ASTRA applications. Having
all tools tightly integrated around a
common media asset management
system enables lower costs, better
interoperability,
and
simpler
workflows. BlackPearl provides a
modern, simple portal to a multitier storage architecture and fully

integrates into the Aveco ASTRA MAM
solution allowing for direct search and
recall of assets.
" Our primary goal with ASTRA MAM
is to provide a centralized platform
for all content used in production
and master control and to give
operators a simple yet powerful way
to accomplish everyday tasks, " said
Pavel Potuzak, CEO of Aveco. " Spectra
BlackPearl integration builds on
this goal by adding in powerful and
scalable archiving for
a complete ingest-toarchive solution. "

Pavel Potuzak, Aveco


https://ooona.net/ooona-tools/ https://ooona.net/ooona-tools/ http://www.inbroadcast.com/Aveco__Spectra_Logic_Combine_Strengths.asp http://www.inbroadcast.com/Aveco__Spectra_Logic_Combine_Strengths.asp http://www.inbroadcast.com/Aveco__Spectra_Logic_Combine_Strengths.asp

In Broadcast - December 2020

Table of Contents for the Digital Edition of In Broadcast - December 2020

Contents
In Broadcast - December 2020 - Intro
In Broadcast - December 2020 - Cover1
In Broadcast - December 2020 - Cover2
In Broadcast - December 2020 - Contents
In Broadcast - December 2020 - 4
In Broadcast - December 2020 - 5
In Broadcast - December 2020 - 6
In Broadcast - December 2020 - 7
In Broadcast - December 2020 - 8
In Broadcast - December 2020 - 9
In Broadcast - December 2020 - 10
In Broadcast - December 2020 - 11
In Broadcast - December 2020 - 12
In Broadcast - December 2020 - 13
In Broadcast - December 2020 - 14
In Broadcast - December 2020 - 15
In Broadcast - December 2020 - 16
In Broadcast - December 2020 - 17
In Broadcast - December 2020 - 18
In Broadcast - December 2020 - 19
In Broadcast - December 2020 - 20
In Broadcast - December 2020 - 21
In Broadcast - December 2020 - 22
In Broadcast - December 2020 - 23
In Broadcast - December 2020 - 24
In Broadcast - December 2020 - 25
In Broadcast - December 2020 - 26
In Broadcast - December 2020 - 27
In Broadcast - December 2020 - 28
In Broadcast - December 2020 - 29
In Broadcast - December 2020 - 30
In Broadcast - December 2020 - 31
In Broadcast - December 2020 - 32
In Broadcast - December 2020 - 33
In Broadcast - December 2020 - 34
In Broadcast - December 2020 - 35
In Broadcast - December 2020 - 36
In Broadcast - December 2020 - 37
In Broadcast - December 2020 - 38
In Broadcast - December 2020 - 39
In Broadcast - December 2020 - 40
In Broadcast - December 2020 - 41
In Broadcast - December 2020 - 42
In Broadcast - December 2020 - 43
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In Broadcast - December 2020 - 45
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In Broadcast - December 2020 - 49
In Broadcast - December 2020 - 50
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In Broadcast - December 2020 - 72
In Broadcast - December 2020 - 73
In Broadcast - December 2020 - Cover3
In Broadcast - December 2020 - Cover4
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