In Broadcast - December 2020 - 28

28

www.inbroadcast.com | Vol: 10 - Issue 12 | InReview 2020

InMedia

Advancing Media
Localization with
By David Kirk

D

emand for digital video content
has risen steadily in recent years,
accelerated by the growing popularity
of TV viewing on internet-connected
mobile devices. This presents a great
opportunity for content producers and
media localisers as they restructure to
overcome the challenges imposed by
the coronavirus pandemic.
Established in 2012, OOONA offers
a range of secure browser-based
management and production tools.
Among these are OOONA Manager,
OOONA Tools and OOONA Cloud,
plus a cloud-based training platform:
OOONA EDU. The company's client
base includes many of the world's
leading localization studios as well as
broadcasters, playout facilities and
universities.
For localization providers looking
for a complete system, OOONA also
offers a secure web-based platform - OOONA Integrated. " This is
an end-to-end solution for managing
localization, translation, subtitling,
and captioning workflows, " says
OOONA CEO Wayne Garb. " Using
manual processes during crises such
as a pandemic has become impractical.
OOONA Integrated automates most
manual processes, making operation
streamlined and cost-efficient. Users
can work from anywhere in the world
and have instant access to up-to-theminute data, including full visibility of
the status progress and all associated
costs for each task. The platform
scales easily to suit the workflow of the
smallest companies up to the largest.

OOONA Integrated tasks in progress

This scalability is supported by the
launching of OOONA's Shop. Our payas-you-go pricing model allows users
to select the tools they need for any
given project. Each tool is accessible
online from any computer, Windows or
Mac, using a simple and intuitive web
interface. These functionalities are
protected by OOONA Cloud. OOONA
is ISO 27001 certified and we have
General Data Protection Regulation
compliance for all our products. "
Firstlight Media AB in Stockholm
works on high profile, large volume
localization. In 2016 it chose to go with
OOONA's project management system
which has since then been highly
adapted to fit its specific workflows.
Martin Herclik is Firstlight Media's
founder and MD: " For any language
service provider working on high
volume projects, sometimes involving
30 languages or more, keeping track
and monitoring progress are crucial.
OOONA's platform, which we call
The Core, enables us to do just that.
We can monitor an entire project at
a high level or a specific task at a
micro level, giving our clients and us
instant information about progress.
It is not uncommon for tasks to be
added or deducted during a project.
That used to be time-consuming
but is easily handled in The Core.
OOONA's cloud based localization tools
further streamline our production
and increase the level of security. The
ability to automate functions such as
applying revisions to template-based
localization projects or file naming
has had a big impact on our project
management. "
Alma Baca is CEO of Lausanne-based
Collot Baca Localization: " Over the
past 10 years, we have grown from

being a team of two freelancers into an
agency with international recognition.
We are ambitious and seek to become
one of the largest service providers
in the industry. But we know that
determination and good work alone
would not be enough to achieve
our goal. We decided to step up our
game and serve our clients using a
platform where we could administrate
efficiently their projects and deliver
files that exceed their technical
requirements. OOONA has played a key
role in our success and we'll be forever
grateful. They are professional, they
treat you like a friend, and they make
you feel like they really care about
your success. "
Tony Cleveland is CTO of USbased
captioning,
description,
localization
and
transcription
provider Captionmax: " Prior to
selecting and implementing OOONA
Manager, we used a solution that
was not developed for our industry.
It was highly customisable but lacked
industry-focused development. OOONA
Manager gave us important process
improvement opportunities aligned
with our industry demands, improved
visibility across our projects during
each phase, and improved project
communication. It has increased our

OOONA web interface

capacity to both manage projects
across all our service categories as
well as delivering our high quality
services with a very well trained and
diverse workforce. The ability to refine
and manage access controls at the role
or task level inside the tool enhances
our already multi-layered security and
access controls. "
A cloud-based platform specifically
designed for subtitling and captioning
training, OOONA EDU allows students
from academic institutions to gain
hands-on experience with a platform
they are likely to meet when they
progress into digital media careers.
" Students will be immediately ready
to work in the localization industry
once they finish their studies, without
the need to retrain internally at
the company that will hire them, "
comments Serenella Massidda, Senior
Lecturer in Translation Studies at
Roehampton University, London, which
uses OOONA EDU.
" During the Covid-19 lockdown, I
experienced first-hand a sudden switch
to OOONA EDU from the desktop
software that has always been used
in our language labs for our Master
in Audiovisual Translation. I have to
admit that the reception on the part

OOONA Review Pro
http://www.inbroadcast.com https://ooona.net/ooona-tools/ https://ooona.net/ooona-tools/ http://faq.ooonatools.tv/en/articles/1626602-which-tool-should-i-use
In Broadcast - December 2020

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