In Broadcast - December 2020 - 21

21

www.inbroadcast.com | Vol: 10 - Issue 12 | InReview 2020

InReply

Optimizing The Network
Drives Value
cont'd...

Leveraging the flexibility and
elasticity of the cloud for live events,
operators can request the feed from
the content owner, press a button and
receive the content immediately.
InB: Can you explain the need for
a converged headend to manage
workflows?
JS: Our software-centric Converged
Headend removes the operational
complexity faced by pay-TV providers
who have until now been juggling
separate broadcast and broadband
workflows. It brings together multiple
broadcast and broadband workflows to
deliver broadcast-quality video quality
to any screen, helping them transition
painlessly to an all-IP world at their
own pace.
While the groundwork for hybrid
pay TV and OTT services has already
been built, Synamedia is taking it to
the next level. There's little doubt
that consumers will be attracted
to this new level of broadcast
services that promise higher video
quality,
immersive
audio
and
programme synchronous OTA and
OTT services. Such features are only
possible through a new generation
of compression optimization and
statistical multiplexing technologies,
which Synamedia excels at delivering.
As a result, hybrid pay-TV services,

now leveraging heightened broadcast
services, will attract viewers like never
before.
The converged headend is a
really important differentiator for
Synamedia. There are a lot of vendors
that can do broadcast, and others that
offer pure-play OTT, but very few can
do everything virtualized end to end as
we can.
InB: How can operators continue
to drive video quality?
JS: There are multiple dimensions to
consider here. The first is reliability:
a simple do you have a signal or not.
As you migrate to the cloud you don't
want to lose that reliability. Our
partnership with Google Cloud is a case
in point. By offering multiple locations
and disaster recovery in the cloud we
can achieve five nines reliability.
Also linked to quality are bandwidth
efficiency, latency and scalability.
Clearly you don't want latency in your
IP network to be worse than satellite
TV, especially for live events. We
continue to invest in our enhanced AIassisted VIVID compression platform.
There is an illusion of 'free' unlimited
scalability in the cloud, but it's not
free. So, our compression team's focus
is on optimizing the codecs to get the
perfect blend of scalability, quality
and bandwidth efficiency while not

breaking the bank. Importantly our
compression platform is also built for
today's multicodec world - a result of
growing industry fragmentation over
recent years.
Yes, the pay-TV subsidiary of Israeli
telco, Bezeq, recently deployed
Synamedia's end-to-end video network
portfolio to achieve broadcastequivalent latency for its cloud-based,
internet-only TV services. Yes believes
it is the first operator in the world to
deliver broadcast-equivalent latency.
InB:
What
is
Synamedia's
involvement in the burgeoning
advertising space?
JS: Earlier this year Synamedia
introduced Iris, a sleek new
addressable advertising solution. PayTV and OTT providers and broadcasters
can use Iris to help create compelling
advertising propositions that reach

specific TV audience segments of any
size and makeup across all services,
devices and screens. Iris delivers
faster time to value by removing
the friction points that characterize
piecemeal addressable advertising
products and supports unified
campaign management, delivery, and
measurement to multiple screens
across apps and live, linear and catchup services, overcoming one-way and
hybrid broadcast/OTT challenges.
From a video network perspective,
our involvement is in the ad insertion
piece. Our technology is deployed with
multiple cable operators, enabling
them to merge OTT and broadcast
ads, and to add OTT ads in broadcast
streams and vice versa for the ultimate
in flexibility.
InB: Thanks for taking time to talk
to us.


http://www.inbroadcast.com https://www.synamedia.com/video-professional-services/ https://www.synamedia.com/video-professional-services/

In Broadcast - December 2020

Table of Contents for the Digital Edition of In Broadcast - December 2020

Contents
In Broadcast - December 2020 - Intro
In Broadcast - December 2020 - Cover1
In Broadcast - December 2020 - Cover2
In Broadcast - December 2020 - Contents
In Broadcast - December 2020 - 4
In Broadcast - December 2020 - 5
In Broadcast - December 2020 - 6
In Broadcast - December 2020 - 7
In Broadcast - December 2020 - 8
In Broadcast - December 2020 - 9
In Broadcast - December 2020 - 10
In Broadcast - December 2020 - 11
In Broadcast - December 2020 - 12
In Broadcast - December 2020 - 13
In Broadcast - December 2020 - 14
In Broadcast - December 2020 - 15
In Broadcast - December 2020 - 16
In Broadcast - December 2020 - 17
In Broadcast - December 2020 - 18
In Broadcast - December 2020 - 19
In Broadcast - December 2020 - 20
In Broadcast - December 2020 - 21
In Broadcast - December 2020 - 22
In Broadcast - December 2020 - 23
In Broadcast - December 2020 - 24
In Broadcast - December 2020 - 25
In Broadcast - December 2020 - 26
In Broadcast - December 2020 - 27
In Broadcast - December 2020 - 28
In Broadcast - December 2020 - 29
In Broadcast - December 2020 - 30
In Broadcast - December 2020 - 31
In Broadcast - December 2020 - 32
In Broadcast - December 2020 - 33
In Broadcast - December 2020 - 34
In Broadcast - December 2020 - 35
In Broadcast - December 2020 - 36
In Broadcast - December 2020 - 37
In Broadcast - December 2020 - 38
In Broadcast - December 2020 - 39
In Broadcast - December 2020 - 40
In Broadcast - December 2020 - 41
In Broadcast - December 2020 - 42
In Broadcast - December 2020 - 43
In Broadcast - December 2020 - 44
In Broadcast - December 2020 - 45
In Broadcast - December 2020 - 46
In Broadcast - December 2020 - 47
In Broadcast - December 2020 - 48
In Broadcast - December 2020 - 49
In Broadcast - December 2020 - 50
In Broadcast - December 2020 - 51
In Broadcast - December 2020 - 52
In Broadcast - December 2020 - 53
In Broadcast - December 2020 - 54
In Broadcast - December 2020 - 55
In Broadcast - December 2020 - 56
In Broadcast - December 2020 - 57
In Broadcast - December 2020 - 58
In Broadcast - December 2020 - 59
In Broadcast - December 2020 - 60
In Broadcast - December 2020 - 61
In Broadcast - December 2020 - 62
In Broadcast - December 2020 - 63
In Broadcast - December 2020 - 64
In Broadcast - December 2020 - 65
In Broadcast - December 2020 - 66
In Broadcast - December 2020 - 67
In Broadcast - December 2020 - 68
In Broadcast - December 2020 - 69
In Broadcast - December 2020 - 70
In Broadcast - December 2020 - 71
In Broadcast - December 2020 - 72
In Broadcast - December 2020 - 73
In Broadcast - December 2020 - Cover3
In Broadcast - December 2020 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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