In Broadcast - December 2020 - 20

20

www.inbroadcast.com | Vol: 10 - Issue 12 | InReview 2020

InReply

Optimizing The Network
Drives Value
In conversation with Julien Signes, Senior VP and
General Manager, Video Network, Synamedia.
InBroadcast: What has been the
impact of Covid-19 on the global
video business?
Julien Signes: This year we've
seen an acceleration in consumer
demand for more content, which has
significant implications for media
organisations across the piece from
commercial and pay-TV, FTH, satellite
and cable-delivered broadcast to OTT.
More volume and greater demand
for bandwidth required by end users

forces the need upwards for optimized
network delivery. Since Synamedia's
solutions are optimized for delivering
broadcast quality services with the
cost control and flexibility of the cloud,
our video network business has grown
very fast this year.
Operators are not just impacted by
increased demand for video as a result
of Covid-19. In the U.S, the national
C-band reclamation program requires
that spectrum be allocated to 5G. This

means satellite broadcasters have to
reduce their footprint by half. In turn,
this has triggered a lot of projects
for us to help satellite operators
greatly optimize their distribution
system with alternate methods that
can handle more programming with
less bandwidth, including enhanced
compression options and next-gen IP
delivery. Many are already in the midst
of transitioning to IP- and cloud-based
solutions, but the FCC's timeline is
accelerating these moves.
InB: Into 2021, what should be the
priorities of CTOs at broadcasters
and operators?
JS: To cope with the surge of users
two major elements are required. On
the technology side, better bandwidth
management
through
improved
compression and more caching at
the edge are key to improving the
content delivery network. This feeds
into the macro trends of virtualization,
automation and cloud which have
accelerated in the grip of Covid-19.
The second element is the ability
to manage operations remotely. A
virtualized cloud operation requires
less intervention on site and once
again Coronavirus has accelerated
those needs. For example, building
Disaster Recovery applications in the
cloud is a growth area we expect to see
continue next year.
Customers are starting to work
with us on these types of advanced
deployments, making the move to
virtualized cloud operations and
virtualizing their entire video network
headend.

InB: To what extent are media
organizations moving to managed
service video networking models?
JS: There is a clear movement in
that direction. We saw the shift from
hardware to software and now we're
seeing software migrate to virtualized
and cloud deployments. Because of
the necessity to operate and manage
the service 24/7, vendors are usually
better placed on behalf of operators to
do that. The complexity of delivering
across so many devices, networks
and workflows continues to make it
attractive for operators to outsource a
lot of their media operations.
Our Media Edge Gateway, a softwarebased integrated receiver/decoder,
opens new routes to monetisation,
software-as-a-service
(SaaS)-based
business models, hybrid deployments
and much more. This service
enables cost-effectiveness, flexibility
and adaptability in creating new
application-specific edge gateways
including an ATSC 3.0 receiver and
SMPTE 2110 decoder with further
commercial, function, positioning and
form adaptations to be added in the
future.
InB: What key technologies can
help operators compete effectively
against pure play OTT?
JS: Consumers are used to having
the power of choice. It's in a service
provider's best interest to put the
choice in their hands and deliver what
they're asking for. And if that means
hybrid pay-TV and OTT, then so be it.
We believe pay-TV operators will win
if they become super-aggregators,
bringing a mix of mainstream global
and local OTT platforms into a single
UI. The primary differentiator for
operators is that instead of, say, five
different log-ins for different content
and no unified search, they can offer
subscribers the benefit of a single
point of contact for access into a super
bundle.
Virtualization can be applied across
the whole chain. Traditionally, this has
been dealt with on-prem in hardware
but now it can all be virtualized.
For example, from a primary
distribution perspective, our content
owner customers can virtually insert
a decoder anywhere in the globe
and offer operators a secure point
of reception in the cloud for their
content. That changes the dynamic.


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In Broadcast - December 2020

Table of Contents for the Digital Edition of In Broadcast - December 2020

Contents
In Broadcast - December 2020 - Intro
In Broadcast - December 2020 - Cover1
In Broadcast - December 2020 - Cover2
In Broadcast - December 2020 - Contents
In Broadcast - December 2020 - 4
In Broadcast - December 2020 - 5
In Broadcast - December 2020 - 6
In Broadcast - December 2020 - 7
In Broadcast - December 2020 - 8
In Broadcast - December 2020 - 9
In Broadcast - December 2020 - 10
In Broadcast - December 2020 - 11
In Broadcast - December 2020 - 12
In Broadcast - December 2020 - 13
In Broadcast - December 2020 - 14
In Broadcast - December 2020 - 15
In Broadcast - December 2020 - 16
In Broadcast - December 2020 - 17
In Broadcast - December 2020 - 18
In Broadcast - December 2020 - 19
In Broadcast - December 2020 - 20
In Broadcast - December 2020 - 21
In Broadcast - December 2020 - 22
In Broadcast - December 2020 - 23
In Broadcast - December 2020 - 24
In Broadcast - December 2020 - 25
In Broadcast - December 2020 - 26
In Broadcast - December 2020 - 27
In Broadcast - December 2020 - 28
In Broadcast - December 2020 - 29
In Broadcast - December 2020 - 30
In Broadcast - December 2020 - 31
In Broadcast - December 2020 - 32
In Broadcast - December 2020 - 33
In Broadcast - December 2020 - 34
In Broadcast - December 2020 - 35
In Broadcast - December 2020 - 36
In Broadcast - December 2020 - 37
In Broadcast - December 2020 - 38
In Broadcast - December 2020 - 39
In Broadcast - December 2020 - 40
In Broadcast - December 2020 - 41
In Broadcast - December 2020 - 42
In Broadcast - December 2020 - 43
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In Broadcast - December 2020 - 45
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In Broadcast - December 2020 - 71
In Broadcast - December 2020 - 72
In Broadcast - December 2020 - 73
In Broadcast - December 2020 - Cover3
In Broadcast - December 2020 - Cover4
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