In Broadcast - December 2020 - 18

18

www.inbroadcast.com | Vol: 10 - Issue 12 | InReview 2020

InReply

Recovery Will Be Faster
With Leapfrog Tech
Adrian Pennington in conversation with Ian McDonough, CEO, Blackbird,
on current developments and more importantly, what lies ahead...
Adrian Pennington: What are your
predictions for the year ahead in
news and sports media?
Ian McDonough: If we get timely
distribution of vaccines as we hope
to in the more developed markets, I
think we'll see quite a strong recovery
in 2021. There is pent up advertising
demand, fans are eager to get back to
live games and already fans are being
allowed back in some sports in limited
numbers. Plus, what was planned as a
quiet year for sport will now have the
reset Olympics and UEFA European
Championship, so fingers crossed,
2021 will be a bumper one.
AP: What will 'stick' in terms of
fan engagement applications and
live production methodologies?
IMcD: Enhanced audio and second
screen activations are two areas
that have benefitted from this crisis
Additional camera angles have proved
useful too while VR and AR contribute
to the video gamification of sport.
Remote production has surged for a
number of reasons. Social distancing
of course but also the financial cost
savings of remote are proven. The
other reason remote and cloud video
editing will remain a permanent fixture
is because it facilitates individual
choice. Producers, editors, cameraops, technicians want to have their
freedom to operate where they want
to and to have the option of not
travelling and working away from
home.

AP: What does it mean to say that
Blackbird delivers freedom and
resilience to media companies?
IMcD: These are strong concepts
that customers tell us they want.
Organisations want to be resilient to
future shock - whether that's a third
wave, a future pandemic or anything
else that comes out of leftfield and
prevents work.
They want the opportunity to switch
into a mode that makes them resilient
to change. The second concept is
about freedom of work/life balance.
Staff want the freedom not to travel
on public transport five days a week,
to work in an edit bay or their home

office or a share workspace.
With Blackbird, enterprise scale
production can continue to be
performed from literally anywhere
(a studio, your home, the office, a
coffee shop) where there's minimal
bandwidth.
Facilities can keep working 24/7
and across time zones wherever
talent is located for true distributed,
collaborative production. Why travel to
a production when production comes
to you? Blackbird not only enables
Covid-safe production to ride out the
pandemic, it is permanently 'green'
allowing carbon neutralizing targets to
be hit today.

AP: You have made recent
partnerships
with
Tata
Communications and EditShare.
Could you explain Blackbird's
strategy here?
IMcD: Blackbird holds unique
patents and a suite of technology we
want to put into the hands of as many
people as possible.
Integrating our software and expert
knowledge with other specialist
companies like EditShare and Tata
Communications provides an exciting
interoperable end to end workflow.
These partnerships are not just about a
signature and a logo on a wall.
These are deep integrations with
teams with whom we work closely
together.
Media assets stored and managed
by EditShare's solutions, for example,
can now be accessed directly through
Blackbird's browser interface where
they can be professionally edited and
passed back or published. We've just
made our first customer win with Tata
and we look forward to sharing news
of that in due course.
AP: Can we expect similar OEM tieups in 2021?
IMcD: Yes - we are talking to a
number of other partners at the
moment, those with global reach that
have different specialisms who are
keen to simply and easily through APIs
make a very light touch integration
with Blackbird to facilitate end-to- end
workflows.


http://www.inbroadcast.com https://www.blackbird.video/solution/ https://www.blackbird.video/solution/ https://www.blackbird.video/solution/

In Broadcast - December 2020

Table of Contents for the Digital Edition of In Broadcast - December 2020

Contents
In Broadcast - December 2020 - Intro
In Broadcast - December 2020 - Cover1
In Broadcast - December 2020 - Cover2
In Broadcast - December 2020 - Contents
In Broadcast - December 2020 - 4
In Broadcast - December 2020 - 5
In Broadcast - December 2020 - 6
In Broadcast - December 2020 - 7
In Broadcast - December 2020 - 8
In Broadcast - December 2020 - 9
In Broadcast - December 2020 - 10
In Broadcast - December 2020 - 11
In Broadcast - December 2020 - 12
In Broadcast - December 2020 - 13
In Broadcast - December 2020 - 14
In Broadcast - December 2020 - 15
In Broadcast - December 2020 - 16
In Broadcast - December 2020 - 17
In Broadcast - December 2020 - 18
In Broadcast - December 2020 - 19
In Broadcast - December 2020 - 20
In Broadcast - December 2020 - 21
In Broadcast - December 2020 - 22
In Broadcast - December 2020 - 23
In Broadcast - December 2020 - 24
In Broadcast - December 2020 - 25
In Broadcast - December 2020 - 26
In Broadcast - December 2020 - 27
In Broadcast - December 2020 - 28
In Broadcast - December 2020 - 29
In Broadcast - December 2020 - 30
In Broadcast - December 2020 - 31
In Broadcast - December 2020 - 32
In Broadcast - December 2020 - 33
In Broadcast - December 2020 - 34
In Broadcast - December 2020 - 35
In Broadcast - December 2020 - 36
In Broadcast - December 2020 - 37
In Broadcast - December 2020 - 38
In Broadcast - December 2020 - 39
In Broadcast - December 2020 - 40
In Broadcast - December 2020 - 41
In Broadcast - December 2020 - 42
In Broadcast - December 2020 - 43
In Broadcast - December 2020 - 44
In Broadcast - December 2020 - 45
In Broadcast - December 2020 - 46
In Broadcast - December 2020 - 47
In Broadcast - December 2020 - 48
In Broadcast - December 2020 - 49
In Broadcast - December 2020 - 50
In Broadcast - December 2020 - 51
In Broadcast - December 2020 - 52
In Broadcast - December 2020 - 53
In Broadcast - December 2020 - 54
In Broadcast - December 2020 - 55
In Broadcast - December 2020 - 56
In Broadcast - December 2020 - 57
In Broadcast - December 2020 - 58
In Broadcast - December 2020 - 59
In Broadcast - December 2020 - 60
In Broadcast - December 2020 - 61
In Broadcast - December 2020 - 62
In Broadcast - December 2020 - 63
In Broadcast - December 2020 - 64
In Broadcast - December 2020 - 65
In Broadcast - December 2020 - 66
In Broadcast - December 2020 - 67
In Broadcast - December 2020 - 68
In Broadcast - December 2020 - 69
In Broadcast - December 2020 - 70
In Broadcast - December 2020 - 71
In Broadcast - December 2020 - 72
In Broadcast - December 2020 - 73
In Broadcast - December 2020 - Cover3
In Broadcast - December 2020 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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