In Broadcast - October 2020 - 62

62

www.inbroadcast.com | Vol: 10 - Issue 10 | October 2020

InMedia

Grass Valley Playout
- Work Smarter
Neil Maycock, Chief Marketing Office and General Manager Playout
for Grass Valley, examines the growing role that playout
software-as-a-service applications are providing
in flexible workflows...

A

mid the global lockdown and
ongoing
travel
restrictions
brought about by COVID-19, audiences
want to stay connected with their
favourite content more than ever.
Broadcasters and media organisations
are tasked with keeping first-class
content on-air, whilst navigating
restrictions
on
conventional
operational models, and must achieve
this with budgets that are static or
shrinking.
The pandemic has only served
to increase consumers' appetite
for content, with YouTube widely
reporting its largest surge in
viewership. This makes the big
question facing all broadcasters and
content owners today - namely, how
to create greater volumes of first-class
content more efficiently - all the more
pressing.
Bringing OTT Playout Into The Mix
Not only do audiences want more
content, they want flawless quality and
access on a choice of screens, as well
as via social media sites, and video
sharing platforms. The drive to deliver
content across online and social
platforms - while maintaining existing
linear services - has impacted every
part of the production chain, from
acquisition right through to playout.
The challenge for broadcasters and
content owners is to simultaneously

GV AMPP, Grass Valley's cloud-based software-as-a-service (SaaS)
Agile Media Processing Platform

meet consumers' expectation so
their services remain competitive
and relevant, and to do this in a
commercially viable way. Old models
and workflows simply don't scale
to meet the level of demand we're
seeing, so innovation is key across all
segments of the value chain.
There's little doubt that today's
viewers have a growing appetite for
over-the-top (OTT) services. While
linear will remain a big part of our
customers' businesses in the mediumterm, they're increasingly having to
turn their attention to supporting
OTT services - from live streaming
to on-demand - as global revenues
from this type of offering are set to
punch well over the US$150 billion
mark in the next five years. Forecasts

AMPP Master Control has been in use with Blizzard since early February

from Statistica show growth reaching
US$158.84 billion by 2024, more than
double the US$67.8 billion generated
in 2018.
These trends have driven the move
from CAPEX to OPEX and the transition
to workflows virtualised on commodity
hardware in recent years, giving
broadcasters more flexibility to add
and pay for additional capability and
capacity as needed.
The Need For A More Agile Approach
This is where the need for the
hyper agility of the cloud comes in.
Grass Valley's cloud-based software
as a service (SaaS) Agile Media
Processing Platform (GV AMPP),
which we launched earlier this year,
is a game-changer. This solution
unlocks the power of elastic compute
for live sports, news, and playout
workflows, helping customers easily
transition to public, data centre or
hybrid infrastructures that are futureready and ultra-nimble. GV AMPP
allows production teams to flexibly
create customisable workflows, with a
variety of apps such as multiviewers,
router panels, test signal generators,
switchers, graphics renderers, clip
players and recorders - all of which can
quickly be deployed to support a wide
range of workflows. Built on a unique
microservices architecture based on
five core technologies - fabric, timing,
connectivity, identity, and streaming

- GV AMPP enables elastic media
services and directly addresses many
of the issues that complicate common
IP and cloud deployments, delivering
seamless network connectivity, timing
and ultra-low latency.
To really leverage the power of cloud
the industry is having to upskill - this
is a very different technology to the
traditional production and playout
environments
that
broadcasters
are familiar with. Virtualisation,
containerisation and smarter more
deft ways of working are going to
be the new norm. Playout is usually
a 24/7 service, running with very
high utilisation of the underlying
infrastructure, which doesn't always
align with the dexterity that cloud
seeks to deliver. This is not to say that
broadcasters can't leverage greater
agility in their playout operations,
it just requires a special mix of
skills, deep knowledge of broadcast,
plus cloud expertise, to resolve.
Transitioning to data centres and
virtualising capabilities brings the
adaptability that customers need as
their operations address both the
linear and OTT segments.
Within our playout offering we've
implemented the ability for output to
be originated both in SDI and native
streaming formats. This eliminates the
need and cost of encoding workflows
for OTT. For additional flexibility, we
also give customers greater choice in
terms of hosting options.
Evolving Through Partnerships
Working smarter is something all
broadcasters are looking to do more.
The current conditions created by
COVID-19 have thrown this need into
even sharper relief, highlighting the
significance of optimised workflows. To
keep pace with the rapid shift in online
viewing habits, broadcasters have to
be able to handle very short timescales
to market; the time between
conception and launch is now weeks
rather than years. Services today must
be agile and highly adaptable in the
face of dynamic audience demands. In
other words, they must be able to spin
up and down very fast. Cloud-based
workflows deliver the capabilities that
customers now need to thrive.

Agile Media Processing Platform


http://www.inbroadcast.com https://www.grassvalley.com/solutions/ampp/ https://www.grassvalley.com/solutions/ampp/ https://www.grassvalley.com/solutions/ampp/

In Broadcast - October 2020

Table of Contents for the Digital Edition of In Broadcast - October 2020

Contents
In Broadcast - October 2020 - Intro
In Broadcast - October 2020 - Cover1
In Broadcast - October 2020 - Cover2
In Broadcast - October 2020 - Contents
In Broadcast - October 2020 - 4
In Broadcast - October 2020 - 5
In Broadcast - October 2020 - 6
In Broadcast - October 2020 - 7
In Broadcast - October 2020 - 8
In Broadcast - October 2020 - 9
In Broadcast - October 2020 - 10
In Broadcast - October 2020 - 11
In Broadcast - October 2020 - 12
In Broadcast - October 2020 - 13
In Broadcast - October 2020 - 14
In Broadcast - October 2020 - 15
In Broadcast - October 2020 - 16
In Broadcast - October 2020 - 17
In Broadcast - October 2020 - 18
In Broadcast - October 2020 - 19
In Broadcast - October 2020 - 20
In Broadcast - October 2020 - 21
In Broadcast - October 2020 - 22
In Broadcast - October 2020 - 23
In Broadcast - October 2020 - 24
In Broadcast - October 2020 - 25
In Broadcast - October 2020 - 26
In Broadcast - October 2020 - 27
In Broadcast - October 2020 - 28
In Broadcast - October 2020 - 29
In Broadcast - October 2020 - 30
In Broadcast - October 2020 - 31
In Broadcast - October 2020 - 32
In Broadcast - October 2020 - 33
In Broadcast - October 2020 - 34
In Broadcast - October 2020 - 35
In Broadcast - October 2020 - 36
In Broadcast - October 2020 - 37
In Broadcast - October 2020 - 38
In Broadcast - October 2020 - 39
In Broadcast - October 2020 - 40
In Broadcast - October 2020 - 41
In Broadcast - October 2020 - 42
In Broadcast - October 2020 - 43
In Broadcast - October 2020 - 44
In Broadcast - October 2020 - 45
In Broadcast - October 2020 - 46
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In Broadcast - October 2020 - 49
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In Broadcast - October 2020 - 56
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In Broadcast - October 2020 - 60
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In Broadcast - October 2020 - 62
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In Broadcast - October 2020 - 72
In Broadcast - October 2020 - 73
In Broadcast - October 2020 - Cover3
In Broadcast - October 2020 - Cover4
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