In Broadcast - October 2020 - 54

54

www.inbroadcast.com | Vol: 10 - Issue 10 | October 2020

InMedia

MAM = Microservices And More
The company contends that MAM is
fairly ubiquitous nowadays, from small
scale at the heart of every NLE and at
larger scale in every modern media
production facility. Fitting then that
its most recent contribution in the
field is a new cloud editor too its EFSv
production platform that optimises the
use of both object and block storage
in the cloud to result in production
savings of around 75%.
Over at eMAM, company President,
David Millar, sees the huge
investments being made by public
cloud companies in their technologies
to make them the default as one of the
defining trends in MAM.
"The need for digital media has only
grown. The volume and size of the
digital files has also grown. Meanwhile,
budgets and timelines have shrunk.
Organizations need to efficiently find,
produce, and distribute media in order
to compete," he says.
A new cloud product line of SaaS and
Paas offerings from the company that
can be directly ordered and deployed
in the public cloud helps address this
need. The company also released
eMAM Version 5.2 in September with
enhanced support for remote and
cloud editing, broadcast, and more.
Organizations need to support
remote
staff
temporarily
and
permanently," Millar says. "MAM
purchasing and set up has traditionally
been a long, involved process but
cloud autodeployment and purchasing
can change that."

David Millar, eMAM

For Vidispine, one of the most recent
additions to its collection of MAM tools
is VidiEditor - a browser-based video
editor aimed at journalists and other
desktop users. VidiEditor gives users
a simple interface for cutting and
assembling clips with simple effects
and adding graphics and voiceovers.
As well as perpetual licenses, the
company has made VidiEditor
available "on demand" through

Ben Davenport, Vidispine

VidiNet, its media services platform as
a service.
As well as reaching latency via the
use of proxies and usability issues, one
of the key issues VidiEditor addresses
is licensing. Concurrent licenses
rather than named licenses, whether
perpetual or on-demand, help keep
it simpler to manage and eliminates
unnecessary spend."
Elsewhere, the company's focus is on
AI.
"AI has already had a big impact
on MAM in terms of how much
metadata we have to store and how
we make that available," comments
Ben Davenport, Head of Portfolio
for Vidispine - An Arvato Systems
Brand. "However, AI is also bringing
some interesting possibilities to
workflows themselves. For example,
we have been working on a project
that uses AI to analyse workflows in
a MAM or media supply chain system
and then predict how long any piece
of media will take to pass through
that workflow. Such analysis and
predictions could have significant
impact on the media supply chain
- especially when combined with
dynamic and on-demand scaling enabling us to automate "red-line"
workflows and system scaling to
ensure content reaches consumers at
the time it should."
Tedial has started implementing a
rolling five year plan to better keep
on top of industry change. The growth
of remote working and impact of a
microservices architecture head its list
of industry change vectors.
"The extension of remote access,
especially via customizable and
permissions-controlled portals will
become a fundamental requirement
for most of our media customers,"
explains
company
CTO,
Julián
Fernández-Campón.
"Microservices architectures and
component-based media management
are key drivers for this," he adds.

cont'd...

Julián Fernández-Campón, Tedial

"Microservices architectures provide a
number of benefits including, reduced
costs; fast deployment; elasticity and
a variety of services; and efficient
content delivery to multiple platforms.
Component-based media management
can quickly configure new platforms
and can handle new UHD formats in a
simple and efficient way. This can be
combined with platforms that allow
BIY (Build it Yourself), which means
they are not dependent on specific
vendors."
New recent features from Tedial
include the addition of componentbased assets with multi-resolution
MPEG-Dash streaming and end-toend IMF workflows with third-party
systems integrations to its HYPER IMF
MAM. Deployment options include on
local premises, in a public or private
cloud with native S3 management, or
in a hybrid cloud where heavy media
manipulation can be completed onpremises and the distribution and
activities that require external access
can be carried out in the cloud.
The company's Evolution MAM
also will now include a new version

Masstech's Kumulate has
already gained traction in
thr newsroom market

of its web-based HTML5 Capture
Manager, which provides an agnostic
central interface for controlling
and monitoring devices as well as
advanced ingest features.
Following the introduction of
Kumulate, the company's new content
management platform, Masstech
has been introducing new products
to integrate with it and smooth over
some noted workflow pain points.
Kumulate Gateway allows publishers
to create placeholders for programmes
to be submitted by content creators,
and to define the parameters that the
files need to meet. Content creators
can then fulfil these requests from a
web-based dashboard, and the system
approves or rejects automatically
based on what's been submitted.
Kumulate
Gallery,
meanwhile,
provides a storefront for a media
organisation's content, so that
potential buyers can browse their
catalogue and purchase content
directly from the website.
"There is tremendous untapped
potential in media archives, but taking
advantage of this content will require
systems that can automatically enrich
assets with metadata with the help
of machine learning, track rights for
content, and make it available to
stakeholders both inside and outside
the organization seamlessly, whatever
the working environments of those
accessing the content," says the
company's Savva Mueller. "It's this
ability to present all assets, wherever
they are stored, to any user in as
simple and discoverable a fashion as
possible that will be at the heart of the
most successful platforms."


http://www.inbroadcast.com http://www.vidispine.com http://www.tedial.com http://www.empressmam.com http://www.masstech.com

In Broadcast - October 2020

Table of Contents for the Digital Edition of In Broadcast - October 2020

Contents
In Broadcast - October 2020 - Intro
In Broadcast - October 2020 - Cover1
In Broadcast - October 2020 - Cover2
In Broadcast - October 2020 - Contents
In Broadcast - October 2020 - 4
In Broadcast - October 2020 - 5
In Broadcast - October 2020 - 6
In Broadcast - October 2020 - 7
In Broadcast - October 2020 - 8
In Broadcast - October 2020 - 9
In Broadcast - October 2020 - 10
In Broadcast - October 2020 - 11
In Broadcast - October 2020 - 12
In Broadcast - October 2020 - 13
In Broadcast - October 2020 - 14
In Broadcast - October 2020 - 15
In Broadcast - October 2020 - 16
In Broadcast - October 2020 - 17
In Broadcast - October 2020 - 18
In Broadcast - October 2020 - 19
In Broadcast - October 2020 - 20
In Broadcast - October 2020 - 21
In Broadcast - October 2020 - 22
In Broadcast - October 2020 - 23
In Broadcast - October 2020 - 24
In Broadcast - October 2020 - 25
In Broadcast - October 2020 - 26
In Broadcast - October 2020 - 27
In Broadcast - October 2020 - 28
In Broadcast - October 2020 - 29
In Broadcast - October 2020 - 30
In Broadcast - October 2020 - 31
In Broadcast - October 2020 - 32
In Broadcast - October 2020 - 33
In Broadcast - October 2020 - 34
In Broadcast - October 2020 - 35
In Broadcast - October 2020 - 36
In Broadcast - October 2020 - 37
In Broadcast - October 2020 - 38
In Broadcast - October 2020 - 39
In Broadcast - October 2020 - 40
In Broadcast - October 2020 - 41
In Broadcast - October 2020 - 42
In Broadcast - October 2020 - 43
In Broadcast - October 2020 - 44
In Broadcast - October 2020 - 45
In Broadcast - October 2020 - 46
In Broadcast - October 2020 - 47
In Broadcast - October 2020 - 48
In Broadcast - October 2020 - 49
In Broadcast - October 2020 - 50
In Broadcast - October 2020 - 51
In Broadcast - October 2020 - 52
In Broadcast - October 2020 - 53
In Broadcast - October 2020 - 54
In Broadcast - October 2020 - 55
In Broadcast - October 2020 - 56
In Broadcast - October 2020 - 57
In Broadcast - October 2020 - 58
In Broadcast - October 2020 - 59
In Broadcast - October 2020 - 60
In Broadcast - October 2020 - 61
In Broadcast - October 2020 - 62
In Broadcast - October 2020 - 63
In Broadcast - October 2020 - 64
In Broadcast - October 2020 - 65
In Broadcast - October 2020 - 66
In Broadcast - October 2020 - 67
In Broadcast - October 2020 - 68
In Broadcast - October 2020 - 69
In Broadcast - October 2020 - 70
In Broadcast - October 2020 - 71
In Broadcast - October 2020 - 72
In Broadcast - October 2020 - 73
In Broadcast - October 2020 - Cover3
In Broadcast - October 2020 - Cover4
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