In Broadcast - October 2020 - 26

26

www.inbroadcast.com | Vol: 10 - Issue 10 | October 2020

InForm

2020: A Lesson In Efficiency
By Louise Tapia, CEO Take 1...

F

or years conservationists have
implored the production industry
to address the environmental impact
that our activities have on the planet.
Now, in the midst of a pandemic,
it seems like we're finally embracing
the principles of "reuse, repurpose
and recycle' - but not in the way you
might expect. As lockdowns and social
distancing rules restrict the type and
volume of new content available,
broadcasters and networks are turning
to reruns, repurposed programming
and localised content to fill their
schedules. But most of our workflows
have been designed around creating

new content rather than maximising
the value of the material we already
have, and our processes are fraught
with duplicated effort and inefficiency.
For example, content preparation
for
original
broadcast,
access
services and versioning are treated
as separate workflows, each managed
by different stakeholders who are
independently responsible for creating
whatever materials they need. So,
when production companies deliver
original programme information to
the primary broadcaster, they provide
a Post Production or As Broadcast
Script as a Word document - a single-

Take 1 creates transcriptions as XML to enable repurposing

purpose format.
If we produced
these scripts as XML instead, we could
repurpose their data into the various
other documents and reports needed
throughout the content supply chain.
With metadata in an XML file, we can
convert the post-production script
from a single-purpose document into
the blueprint for localisation, access
services and content discovery.
Automation and artificial intelligence
technologies can also be used to
create more efficient workflows
but incorporating these tools will
mean redefining some traditional
roles.
For instance, automatic
speech recognition has the potential
to fundamentally change how we
produce broadcast transcriptions
and captions.
Machine-generated
transcriptions don't generally meet
the high-quality standards broadcast
workflows demand, but improvements
in the quality of ASR outputs have
seen a growth in the adoption of this
technology, particularly in generating
subtitles for live and online video
content. Humans are still needed
to edit ASR-generated transcripts
or captions to bring them up to
broadcast standards - which

is driving a trend for traditional
transcribers and captioners to retrain
to become post-editors instead.
Because Take 1's transcription,
access and localisation services are
used across all stages of production
and distribution, we're uniquely
positioned to help media and
entertainment businesses identify
and introduce efficiencies throughout
the content supply chain. To this
end we've developed a metadata
platform, Liberty, which supports the
production of XML-based scripts, TTML
for captioning, and the re-purposing
of this data to support the global
content production and distribution
process. We also incorporate leading
technologies into our systems and
have developed a closed captioning
workflow which combines ASR and
segmentation tools with human talent
to deliver a cost effective and highquality output.
One of the lessons we hope that
this pandemic teaches us is that great
content, that everyone can access, can
be produced much more efficiently;
hopefully we already appreciate the
importance of looking after our planet.

Combining ASR and human talent provides
more efficient captioning workflows


http://www.inbroadcast.com http://www.take1.tv http://www.take1.tv

In Broadcast - October 2020

Table of Contents for the Digital Edition of In Broadcast - October 2020

Contents
In Broadcast - October 2020 - Intro
In Broadcast - October 2020 - Cover1
In Broadcast - October 2020 - Cover2
In Broadcast - October 2020 - Contents
In Broadcast - October 2020 - 4
In Broadcast - October 2020 - 5
In Broadcast - October 2020 - 6
In Broadcast - October 2020 - 7
In Broadcast - October 2020 - 8
In Broadcast - October 2020 - 9
In Broadcast - October 2020 - 10
In Broadcast - October 2020 - 11
In Broadcast - October 2020 - 12
In Broadcast - October 2020 - 13
In Broadcast - October 2020 - 14
In Broadcast - October 2020 - 15
In Broadcast - October 2020 - 16
In Broadcast - October 2020 - 17
In Broadcast - October 2020 - 18
In Broadcast - October 2020 - 19
In Broadcast - October 2020 - 20
In Broadcast - October 2020 - 21
In Broadcast - October 2020 - 22
In Broadcast - October 2020 - 23
In Broadcast - October 2020 - 24
In Broadcast - October 2020 - 25
In Broadcast - October 2020 - 26
In Broadcast - October 2020 - 27
In Broadcast - October 2020 - 28
In Broadcast - October 2020 - 29
In Broadcast - October 2020 - 30
In Broadcast - October 2020 - 31
In Broadcast - October 2020 - 32
In Broadcast - October 2020 - 33
In Broadcast - October 2020 - 34
In Broadcast - October 2020 - 35
In Broadcast - October 2020 - 36
In Broadcast - October 2020 - 37
In Broadcast - October 2020 - 38
In Broadcast - October 2020 - 39
In Broadcast - October 2020 - 40
In Broadcast - October 2020 - 41
In Broadcast - October 2020 - 42
In Broadcast - October 2020 - 43
In Broadcast - October 2020 - 44
In Broadcast - October 2020 - 45
In Broadcast - October 2020 - 46
In Broadcast - October 2020 - 47
In Broadcast - October 2020 - 48
In Broadcast - October 2020 - 49
In Broadcast - October 2020 - 50
In Broadcast - October 2020 - 51
In Broadcast - October 2020 - 52
In Broadcast - October 2020 - 53
In Broadcast - October 2020 - 54
In Broadcast - October 2020 - 55
In Broadcast - October 2020 - 56
In Broadcast - October 2020 - 57
In Broadcast - October 2020 - 58
In Broadcast - October 2020 - 59
In Broadcast - October 2020 - 60
In Broadcast - October 2020 - 61
In Broadcast - October 2020 - 62
In Broadcast - October 2020 - 63
In Broadcast - October 2020 - 64
In Broadcast - October 2020 - 65
In Broadcast - October 2020 - 66
In Broadcast - October 2020 - 67
In Broadcast - October 2020 - 68
In Broadcast - October 2020 - 69
In Broadcast - October 2020 - 70
In Broadcast - October 2020 - 71
In Broadcast - October 2020 - 72
In Broadcast - October 2020 - 73
In Broadcast - October 2020 - Cover3
In Broadcast - October 2020 - Cover4
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