In Broadcast - October 2020 - 25

25

www.inbroadcast.com | Vol: 10 - Issue 10 | October 2020

InReply

Remote Working Sees
Blackbird Soar Higher

cont'd...

Riot Games relies on Blackbird for remote fast turnaround video production

also secured direct deals with Sky
News Arabia and esports customers
Riot Games and VENN TV. A win with
Live X in New York saw Blackbird used
for fast turnaround live coverage and
social media publishing of content
for the U.S. Democratic National
Convention in August.
AP: What is on your product
roadmap?
IMcD: The key areas to work on are
data in and out, which includes AI such
as speech-to-text metadata, as well as
video sources; and systems integration
into OEMs. We are always improving
the sophistication of our tools and
pushing the codec and technology
forward but we know that there is a
sweet spot where we have a fantastic,
interoperable, web-based platform for
super-efficient, rapid turnaround, high
quality production. No-one else does
what we do.

The longer term move toward cloud
has been on the cards for a number
of years but a dramatic cultural shift
needed to happen and that has been
COVID. People don't want to go back
to five days a week, many would prefer
a hybrid model and it all means tools
like ours which are cloud-native will be
increasingly in demand.
The Genie is out of the bottle
on flexible working. As a CEO and
someone who has run large teams, I
admit to being sceptical about working
from home but now we've seen
how productive teams can be when
individuals are handed responsibility
with the right tools and left to their
own devices. In future we will all see a
better work-life balance.
AP:
How
important
is
sustainability to Blackbird?
IMcD: Sustainability manifests in
three ways. Users of Blackbird, such
as editors, don't need to travel to
location, they don't need to get on a
plane. Secondly, we don't need any
specific hardware which means the
carbon emission in manufacturing,

Blackbird for superfast editing from the cloud

Blackbird keeps sports and live event production specialist Whisper on track

distributing and ultimately disposing
of equipment is very low. But really
what is key is that we can move high
bit rate content around at a fraction of
the energy and power consumption of
competitors. For example, if you just
want to publish 7-minutes of highlights
from a 90-minute match, with
Blackbird you can edit from anywhere
and just that 7 minutes needs to move
and the rest of the media can reside
where it is required. Given that we
are a very powerful software means
we can be a part of the sustainability
program for our customers and our
investors.

AP: Can you tell us about
Blackbird's latest wins?
IMcD: We have built on the idea
of third parties selling Blackbird
and built a significant partnership
with Tata Communications, one of
the largest telcos in the world. Tata
Communications have already signed
a multi-year deal with Blackbird for
a first customer deployment. We're
confident that this will be the first of
many such deals as Tata introduces
and rolls out Blackbird to other
customers that need ultra-efficient
cloud native video production. It is
a similar application of Blackbird to
TownNews and IMG but on a much
larger scale. In the last month we have

AP: How do you view the new
normal?
IMcD: Optimistically. Our tool is
very versatile and well designed for
numerous use cases. For example, the
National Rugby League in Australia
was one of the first contact sports
to return to action after lockdown
and we were able to help their team
execute production and, crucially, to
do more work with fewer people all
working safely and remotely. We have

Blackbird provides video production
efficiencies for the NHL

had several other sports clients go
live since then including a deployment
by the National Hockey League to
assist with the NHL's 'return to play'
plan. Blackbird's vital use in remote
production not only conveys all the
thrill of the action on the field but
keeps the production team physically
distanced and working safely from
home. This will not only become the
new normal for living with the virus
but become a permanent fixture
because of the productivity and
efficiency gains it delivers.
AP: Thank you for taking time to
talk to us.


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In Broadcast - October 2020

Table of Contents for the Digital Edition of In Broadcast - October 2020

Contents
In Broadcast - October 2020 - Intro
In Broadcast - October 2020 - Cover1
In Broadcast - October 2020 - Cover2
In Broadcast - October 2020 - Contents
In Broadcast - October 2020 - 4
In Broadcast - October 2020 - 5
In Broadcast - October 2020 - 6
In Broadcast - October 2020 - 7
In Broadcast - October 2020 - 8
In Broadcast - October 2020 - 9
In Broadcast - October 2020 - 10
In Broadcast - October 2020 - 11
In Broadcast - October 2020 - 12
In Broadcast - October 2020 - 13
In Broadcast - October 2020 - 14
In Broadcast - October 2020 - 15
In Broadcast - October 2020 - 16
In Broadcast - October 2020 - 17
In Broadcast - October 2020 - 18
In Broadcast - October 2020 - 19
In Broadcast - October 2020 - 20
In Broadcast - October 2020 - 21
In Broadcast - October 2020 - 22
In Broadcast - October 2020 - 23
In Broadcast - October 2020 - 24
In Broadcast - October 2020 - 25
In Broadcast - October 2020 - 26
In Broadcast - October 2020 - 27
In Broadcast - October 2020 - 28
In Broadcast - October 2020 - 29
In Broadcast - October 2020 - 30
In Broadcast - October 2020 - 31
In Broadcast - October 2020 - 32
In Broadcast - October 2020 - 33
In Broadcast - October 2020 - 34
In Broadcast - October 2020 - 35
In Broadcast - October 2020 - 36
In Broadcast - October 2020 - 37
In Broadcast - October 2020 - 38
In Broadcast - October 2020 - 39
In Broadcast - October 2020 - 40
In Broadcast - October 2020 - 41
In Broadcast - October 2020 - 42
In Broadcast - October 2020 - 43
In Broadcast - October 2020 - 44
In Broadcast - October 2020 - 45
In Broadcast - October 2020 - 46
In Broadcast - October 2020 - 47
In Broadcast - October 2020 - 48
In Broadcast - October 2020 - 49
In Broadcast - October 2020 - 50
In Broadcast - October 2020 - 51
In Broadcast - October 2020 - 52
In Broadcast - October 2020 - 53
In Broadcast - October 2020 - 54
In Broadcast - October 2020 - 55
In Broadcast - October 2020 - 56
In Broadcast - October 2020 - 57
In Broadcast - October 2020 - 58
In Broadcast - October 2020 - 59
In Broadcast - October 2020 - 60
In Broadcast - October 2020 - 61
In Broadcast - October 2020 - 62
In Broadcast - October 2020 - 63
In Broadcast - October 2020 - 64
In Broadcast - October 2020 - 65
In Broadcast - October 2020 - 66
In Broadcast - October 2020 - 67
In Broadcast - October 2020 - 68
In Broadcast - October 2020 - 69
In Broadcast - October 2020 - 70
In Broadcast - October 2020 - 71
In Broadcast - October 2020 - 72
In Broadcast - October 2020 - 73
In Broadcast - October 2020 - Cover3
In Broadcast - October 2020 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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