In Broadcast - October 2020 - 24

24

www.inbroadcast.com | Vol: 10 - Issue 10 | October 2020

InReply

Remote Working Sees
Blackbird Soar Higher
Adrian Pennington in conversation with Ian McDonough, CEO,
Blackbird, on the key developments that led him to join Blackbird...
Adrian
Pennington:
You've
worked at the top of some of the
biggest media companies in the
world including Viacom and BBC
Worldwide. Why did you join
Blackbird?
Ian McDonough: I enjoyed the
corporate world for many years. I was
running a US$150 million P&L which
sounds big but was tiny in the bluechip media landscape. Over time it
became a little too bureaucratic and
had lost its edge for me. I was really
keen to back myself in a business
where I could make many more of the
key decisions without swathes of board
approvals. I looked at private equity
but Blackbird was one step better.
Here was a listed UK company with
a proven world leading technology
gem at its core at a time when the
industry was moving to the cloud. They
required a reboot. A focused strategy,
clear branding and a strong front
office team to take it forward. I was
confident I could deliver on that.
AP: What were the 'gems' as you
saw them?
IMcD: The company had developed
an incredible web-based video codec
from scratch and built a fully-featured
sophisticated editing toolset around
it. I didn't know quite how special it
was until I took it to the biggest tech
giants companies on the West Coast.
At Google, Apple and Microsoft, the
universal response was 'Wow! We've
not seen that before!'

That told me that instead of being a
strong, niche company, this could be
a world beater. That was when I was
persuaded to invest in the business
directly and persuaded my family to.
AP: That was in 2017. What key
developments
have
happened
since?
IMcD: The main goal for us was
moving from being an artisan product
in Soho servicing a small part of the

post industry to being a much more
industrial product under new brand
and company name.
A big breakthrough was striking a
major deal with A+E Networks over
three years which demonstrated how
hundreds of users every single day
were accessing and adding value to
their archive and publishing content
directly from Blackbird.
Another five-year deal with a
major New York-based global news

organisation closed in November 2019
took us to the next stage. This was for
production and delivery of live news,
daily, to a worldwide audience.
In the background we were also
winning multiple smaller deals with a
number of OEM operations - Deltatre,
IMG, TownNews - across a wide variety
sports and 50 US TV news stations.
This gave us an insight into how the
business side of things was going to
take off by working through third
parties, so integration of Blackbird into
other systems became a priority.
AP: What has been the impact
of COVID on Blackbird and its
customers?
IMcD: Ironically, one of the things
we didn't talk about much in the first
two years of Blackbird was remote
working. Our technology is incredibly
fast and efficient and we're able to
scale easily because anyone can use
us in any browser on any laptop over
bandwidth as restricted as 2 MB/s. But
culturally, remote working was not
high on the agenda. Since COVID-19,
the most important aspect is remote.
Our competitors in this area are
traditional
on-premise
solutions
who have virtualised cloud offerings.
To operate such a system in virtual
instances requires 30-50 MB/s
bandwidth, local and cloud storage
and a very fast GPU on the ground.
Blackbird's footprint is insignificant
in comparison. This allows people to
work from home or anywhere.


http://www.inbroadcast.com http://www.blackbird.video http://www.blackbird.video http://www.blackbird.video

In Broadcast - October 2020

Table of Contents for the Digital Edition of In Broadcast - October 2020

Contents
In Broadcast - October 2020 - Intro
In Broadcast - October 2020 - Cover1
In Broadcast - October 2020 - Cover2
In Broadcast - October 2020 - Contents
In Broadcast - October 2020 - 4
In Broadcast - October 2020 - 5
In Broadcast - October 2020 - 6
In Broadcast - October 2020 - 7
In Broadcast - October 2020 - 8
In Broadcast - October 2020 - 9
In Broadcast - October 2020 - 10
In Broadcast - October 2020 - 11
In Broadcast - October 2020 - 12
In Broadcast - October 2020 - 13
In Broadcast - October 2020 - 14
In Broadcast - October 2020 - 15
In Broadcast - October 2020 - 16
In Broadcast - October 2020 - 17
In Broadcast - October 2020 - 18
In Broadcast - October 2020 - 19
In Broadcast - October 2020 - 20
In Broadcast - October 2020 - 21
In Broadcast - October 2020 - 22
In Broadcast - October 2020 - 23
In Broadcast - October 2020 - 24
In Broadcast - October 2020 - 25
In Broadcast - October 2020 - 26
In Broadcast - October 2020 - 27
In Broadcast - October 2020 - 28
In Broadcast - October 2020 - 29
In Broadcast - October 2020 - 30
In Broadcast - October 2020 - 31
In Broadcast - October 2020 - 32
In Broadcast - October 2020 - 33
In Broadcast - October 2020 - 34
In Broadcast - October 2020 - 35
In Broadcast - October 2020 - 36
In Broadcast - October 2020 - 37
In Broadcast - October 2020 - 38
In Broadcast - October 2020 - 39
In Broadcast - October 2020 - 40
In Broadcast - October 2020 - 41
In Broadcast - October 2020 - 42
In Broadcast - October 2020 - 43
In Broadcast - October 2020 - 44
In Broadcast - October 2020 - 45
In Broadcast - October 2020 - 46
In Broadcast - October 2020 - 47
In Broadcast - October 2020 - 48
In Broadcast - October 2020 - 49
In Broadcast - October 2020 - 50
In Broadcast - October 2020 - 51
In Broadcast - October 2020 - 52
In Broadcast - October 2020 - 53
In Broadcast - October 2020 - 54
In Broadcast - October 2020 - 55
In Broadcast - October 2020 - 56
In Broadcast - October 2020 - 57
In Broadcast - October 2020 - 58
In Broadcast - October 2020 - 59
In Broadcast - October 2020 - 60
In Broadcast - October 2020 - 61
In Broadcast - October 2020 - 62
In Broadcast - October 2020 - 63
In Broadcast - October 2020 - 64
In Broadcast - October 2020 - 65
In Broadcast - October 2020 - 66
In Broadcast - October 2020 - 67
In Broadcast - October 2020 - 68
In Broadcast - October 2020 - 69
In Broadcast - October 2020 - 70
In Broadcast - October 2020 - 71
In Broadcast - October 2020 - 72
In Broadcast - October 2020 - 73
In Broadcast - October 2020 - Cover3
In Broadcast - October 2020 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com