In Broadcast - September 2020 - 42

42

www.inbroadcast.com | Vol: 10 - Issue 9 | September 2020

InStudio

The Future Newsroom:
It's time to let go of your
traditional NRCS
Traditional Newsroom Control Room Solutions (NRCS) have created walls within
broadcast organisations, holding back on culture, mindset change and innovation...

B

roadcasters need to tackle today's
challenges of working from
home and accessing complex systems
remotely, and at the same time plan
and deliver content across multiple
platforms.
Storytelling
across
platforms
requires solutions that are built
for
journalistic
creativity
and
collaboration. The NRCS has become a
Gordian knot putting on major brakes
on broadcast evolution.
Are Traditional NRCS Systems
Rigged For Today?
Traditional newsroom systems are
one of the most challenging pieces of
infrastructure for many broadcasters.
During the times of having only linear
production, the NRCS workhorse was
certainly doing its job, but after the
birth of online and social media, the
very same system is for many the
root cause of expensive, complex and
inefficient infrastructures. The NRCS
has built walls between online and
linear production.
Breaking Down The Walls
To compensate for the lack of
functionality and flexibility, the
complexity of the NRCS has grown
larger by adding more applications
for the journalists and the production
staff. At the end this means loss of

speed to air, loss of content, loss of
story information, more maintenance,
more administration overhead, and
higher cost.
Sounds drastic? Maybe. But the
walls between departments, lack of
collaboration and sharing, and being
stuck with on-premise workflows,
should raise major concerns for a
broadcaster.
A change of focus towards a stronger
digital presence and breaking down
organisational walls is way overdue.
And this is impossible to do properly
before the traditional NRCS has been
replaced.
Story Centric Workflow
For a decade broadcasters have tried
to merge digital and linear, patching
on their existing infrastructure
and solutions by adding more and
more tools for their journalists and
production staff. Their need, however,
is to have one toolbox bringing staff
from digital and linear together, with
one unified workflow. A solution like
this has not existed in the market until
the launch of DiNA by 7Mountains.
DiNA is a cloud newsroom solution
built from the ground up on modern
web-based technology and with a
story-centric approach. What does
story-centric mean? This means
equipping your journalists with

DiNA in use at
TV2Fyn, Denmark

DiNA 'a story-centric multi-platform delivery centre'

one tool for all platforms, including
planning, creating and publishing
stories to a CMS, to a rundown,
and to social media channels. With
a story-centric workflow, there is
no need to jump from tool to tool
for creating content for multiple
platforms, enabling the journalists and
production staff to work much more
efficiently.
With DiNA, broadcasters become a
story-centric multi-platform delivery
centre, with a common tool for all
platforms and for all their journalists.
In DiNA, the starting point for a story is
independent of where and when it will
be published. A story is treated as ONE
story, with all relevant story resources,
assets, links and collaborators. Stories
can be shared internally and picked
up by several journalists, edited and
published for multiple platforms; all
within one tool.
Making The Move To The Cloud
Broadcasters have already realized
that the traditional NRCS needs to go.
Making the move now is going to be far
less painful than waiting.
It is not an option to continue with
adding more staff to teams, adding
new applications and tools, on top of
existing installations.
DiNA is cloud-native and can be
accessed from anywhere. It uses AI

and cognitive services to enhance
the toolbox for the journalist. DiNA
can easily be integrated with APIs for
publishing to Content Management
Systems, LinkedIn, Twitter, Facebook
etc. With these integrations, a
journalist can tailor a story instance to
a specific platform.
DiNA integrates with graphics
systems, MAM systems, automation
systems, booking and resource
systems, and more.
A Look Towards Denmark
And Australia
This past year we have seen how
Danish TV 2/FYN have rebuilt their
entire newsroom for cloud production
and with integrated news production
workflows. At the centre of their
production sits DiNA by 7Mountains
and Mimir by Mjoll.
We have also followed Australian
OTT channel ausbiz, launching a brand
new channel that is built for and run
by editorial staff only, as opposed to IT
and engineering staff, and with cloud
solutions. Learn more about DiNA and
these cases at: www.7mountains.com
A broadcasters' vision is always to be
present on the platforms where their
viewers are. To support this vision
within financial legroom, one needs a
unified organisation. This starts with
having a unified production workflow.


http://www.inbroadcast.com http://www.7mountains.com http://www.7mountains.com http://www.7mountains.com

In Broadcast - September 2020

Table of Contents for the Digital Edition of In Broadcast - September 2020

Contents
In Broadcast - September 2020 - Intro
In Broadcast - September 2020 - Cover1
In Broadcast - September 2020 - Cover2
In Broadcast - September 2020 - Contents
In Broadcast - September 2020 - 4
In Broadcast - September 2020 - 5
In Broadcast - September 2020 - 6
In Broadcast - September 2020 - 7
In Broadcast - September 2020 - 8
In Broadcast - September 2020 - 9
In Broadcast - September 2020 - 10
In Broadcast - September 2020 - 11
In Broadcast - September 2020 - 12
In Broadcast - September 2020 - 13
In Broadcast - September 2020 - 14
In Broadcast - September 2020 - 15
In Broadcast - September 2020 - 16
In Broadcast - September 2020 - 17
In Broadcast - September 2020 - 18
In Broadcast - September 2020 - 19
In Broadcast - September 2020 - 20
In Broadcast - September 2020 - 21
In Broadcast - September 2020 - 22
In Broadcast - September 2020 - 23
In Broadcast - September 2020 - 24
In Broadcast - September 2020 - 25
In Broadcast - September 2020 - 26
In Broadcast - September 2020 - 27
In Broadcast - September 2020 - 28
In Broadcast - September 2020 - 29
In Broadcast - September 2020 - 30
In Broadcast - September 2020 - 31
In Broadcast - September 2020 - 32
In Broadcast - September 2020 - 33
In Broadcast - September 2020 - 34
In Broadcast - September 2020 - 35
In Broadcast - September 2020 - 36
In Broadcast - September 2020 - 37
In Broadcast - September 2020 - 38
In Broadcast - September 2020 - 39
In Broadcast - September 2020 - 40
In Broadcast - September 2020 - 41
In Broadcast - September 2020 - 42
In Broadcast - September 2020 - 43
In Broadcast - September 2020 - 44
In Broadcast - September 2020 - 45
In Broadcast - September 2020 - 46
In Broadcast - September 2020 - 47
In Broadcast - September 2020 - 48
In Broadcast - September 2020 - 49
In Broadcast - September 2020 - 50
In Broadcast - September 2020 - 51
In Broadcast - September 2020 - 52
In Broadcast - September 2020 - 53
In Broadcast - September 2020 - 54
In Broadcast - September 2020 - 55
In Broadcast - September 2020 - 56
In Broadcast - September 2020 - 57
In Broadcast - September 2020 - 58
In Broadcast - September 2020 - 59
In Broadcast - September 2020 - 60
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In Broadcast - September 2020 - Cover3
In Broadcast - September 2020 - Cover4
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