In Broadcast - September 2020 - 26

26

www.inbroadcast.com | Vol: 10 - Issue 9 | September 2020

InStudio

The Live
Streaming
Acceleration
In a world where digital communication has
become the new normal, live streaming is playing
an important role in the communication exchange
between companies and their customers. BCE and its
subsidiary Freecaster are giving an overview of the
accelerated evolution with the pandemic...
Freecaster and BCE
Back in 2018, BCE selected
Freecaster as its partner for all live
streaming and OTT developments, at
that time, the European media leader
was looking for a tech-savvy company
which would be able to fit its workflow
easily while delivering high class media
quality.
With production experience in sports
and fashion as well as streaming via
a proprietary online video platform,
Freecaster had developed as a
specialist in online video services for
both live and on-demand high-quality
content.
After a first successful event at the
Montreux Volley Master in Switzerland,
where BCE produced the interviews
of the sport event with its StudioTalk
and Freecaster live streamed the
videos on the customer website and
social networks, followed by the OTT
platform for MXGP.tv, BCE acquired
Freecaster in 2019.
The integrated video services allow
media and non-media companies to
develop, launch and operate an OTT
service within weeks. The combined
expertise of BCE and Freecaster covers
the entire value chain: from the video
production to adaptive streaming to
multiple devices, live storage in stateof the art datacenters and a strong
content delivery network to broadcast
to the world, including China.
Designing a broadcast
grade streaming offer
Having
the
right
technology
partner is one thing, live streaming
entertaining content is another. When
acquiring Freecaster, BCE was looking
at the two sides of the coin, namely the
streaming platform and the production
team.

While BCE already had a strong
experience in production, the fashion,
events, and sports expertise brought
by Freecaster considerably enriched
the quality of service. With a launching
target set to the first semester of
2020, BCE designed a streaming offer
delivering all the quality expected
from a broadcaster, combined with
the flexibility of a startup-like tech
company.
On
the
project
preparation
side, BCE teams can create the
appropriate branding, select the best
communication channels, integrate the
stream in the customer's environment
and preconfigure its systems. A
dedicated IT team supports the
customer before, during and after the
live stream.
Regarding production, BCE has all
the teams and means to answer the
market demand, including outside
broadcast vans, studios, ephemeral
sets, drones but also mobile,
terrestrial networks and even satellites
to contribute the content onto BCE's
online video platform.
On the streaming side, BCE and
Freecaster unity brought numerous
features to the offer, including the
centralisation of the video feeds on
one platform, an advanced player
giving the possibility to the viewers to
select a viewing angle or a separate
feed, live rewind, chaptering and live
replay, multi streaming format to allow
the viewing on any OS or platform,
social network integration but also the
integration of subtitles, close captions,
multiple audio channels or even geotargeting to adapt the content to
selected territories.
After the streaming, the content
can be safely stored in BCE's cloud
storage with a direct access via BCE's

European Commission - Coronavirus Global Response International Pledging Conference

MediaCMS, giving customers the
possibility to valorise their content
through content distribution, live
to VoD, video portals, or content
repurposing. Of course, the content
can be secured via BCE's Digital Rights
Management solution.
From revolution to normality
A few months ago, live streaming
was an add-on, but the pandemic
accelerated its use bringing live
streaming as the first way of
communication for any live event,
conference, or concert.
While many companies state that
live streaming was part of their
digital evolution and were planning
to integrate this type of technology
in their workflows within the next ten
years, they admit that the pandemic
forced them to review their priorities
in order to ensure the perfect
Saint Gobain - General Assembly

communication with their customers
and contacts.
As a result, BCE and Freecaster
faced a huge demand for quality live
streaming. The cheap do-it-yourself
systems were not an option, the only
way to reconnect with people was
with high quality streams, meaning
more production means, more
preparation, more connectivity, and a
solid infrastructure to ensure seamless
experiences.
The
European
Commission
selected BCE for the live streaming
of the Coronavirus Global Response
initiative in which governments from
across the world teamed up with
health organisations and partners to
contribute to the worldwide pledging
marathon.
BCE
took
part
in
the
#SpaceConnectsUs Virtual meeting, in
which major players


http://www.inbroadcast.com http://www.bce.lu http://www.MXGP.tv http://www.bce.lu

In Broadcast - September 2020

Table of Contents for the Digital Edition of In Broadcast - September 2020

Contents
In Broadcast - September 2020 - Intro
In Broadcast - September 2020 - Cover1
In Broadcast - September 2020 - Cover2
In Broadcast - September 2020 - Contents
In Broadcast - September 2020 - 4
In Broadcast - September 2020 - 5
In Broadcast - September 2020 - 6
In Broadcast - September 2020 - 7
In Broadcast - September 2020 - 8
In Broadcast - September 2020 - 9
In Broadcast - September 2020 - 10
In Broadcast - September 2020 - 11
In Broadcast - September 2020 - 12
In Broadcast - September 2020 - 13
In Broadcast - September 2020 - 14
In Broadcast - September 2020 - 15
In Broadcast - September 2020 - 16
In Broadcast - September 2020 - 17
In Broadcast - September 2020 - 18
In Broadcast - September 2020 - 19
In Broadcast - September 2020 - 20
In Broadcast - September 2020 - 21
In Broadcast - September 2020 - 22
In Broadcast - September 2020 - 23
In Broadcast - September 2020 - 24
In Broadcast - September 2020 - 25
In Broadcast - September 2020 - 26
In Broadcast - September 2020 - 27
In Broadcast - September 2020 - 28
In Broadcast - September 2020 - 29
In Broadcast - September 2020 - 30
In Broadcast - September 2020 - 31
In Broadcast - September 2020 - 32
In Broadcast - September 2020 - 33
In Broadcast - September 2020 - 34
In Broadcast - September 2020 - 35
In Broadcast - September 2020 - 36
In Broadcast - September 2020 - 37
In Broadcast - September 2020 - 38
In Broadcast - September 2020 - 39
In Broadcast - September 2020 - 40
In Broadcast - September 2020 - 41
In Broadcast - September 2020 - 42
In Broadcast - September 2020 - 43
In Broadcast - September 2020 - 44
In Broadcast - September 2020 - 45
In Broadcast - September 2020 - 46
In Broadcast - September 2020 - 47
In Broadcast - September 2020 - 48
In Broadcast - September 2020 - 49
In Broadcast - September 2020 - 50
In Broadcast - September 2020 - 51
In Broadcast - September 2020 - 52
In Broadcast - September 2020 - 53
In Broadcast - September 2020 - 54
In Broadcast - September 2020 - 55
In Broadcast - September 2020 - 56
In Broadcast - September 2020 - 57
In Broadcast - September 2020 - 58
In Broadcast - September 2020 - 59
In Broadcast - September 2020 - 60
In Broadcast - September 2020 - 61
In Broadcast - September 2020 - 62
In Broadcast - September 2020 - 63
In Broadcast - September 2020 - 64
In Broadcast - September 2020 - 65
In Broadcast - September 2020 - 66
In Broadcast - September 2020 - 67
In Broadcast - September 2020 - 68
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In Broadcast - September 2020 - Cover3
In Broadcast - September 2020 - Cover4
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