In Broadcast - September 2020 - 19

19

www.inbroadcast.com | Vol: 10 - Issue 9 | September 2020

InSAT

Satellite's New Role in Delivering OTT
In a survey conducted by Access
Intelligence on behalf of ST
Engineering iDirect in 2020, we
posed the question to a group of
telcos, mobile network operators
(MNOs) and service providers: What
are the primary ways that MNOs
plan to leverage satellite as part of
a converged network? Out of the
responders, 34.5% said that they
would use satellite to provide OTT
video content distribution. The
appetite to utilize satellite is very
evident as it offers capabilities that no
other form of connectivity can.
Providing the connectivity for
streaming services, especially for
live content such as sports and news
coverage - which are both huge
potential growth areas - to a wide
audience doesn't come without its
challenges. For instance, facilitating
the required amount of bandwidth
must be done efficiently and, equally,
sound traffic management and
minimalization is crucial to ensure
unblemished streaming.
With so many factors to consider,
it's no surprise that service providers
are under increasing pressure
when it comes to choosing the right
connectivity technology for their
networks.
So, what makes satellite so unique in
the case of OTT delivery?
No More Buffering
Satellite has the ability to reduce
buffering by feeding the Content
Delivery Network (CDN). As growing
traffic presents a fundamental
challenge to telcos and CDN streamers,
bandwidth must be used efficiently,
and traffic minimized while offering
the best possible QoE to consumers.
At peak times especially, terrestrial
networks can experience severe
congestion. We are all familiar with the
frustration of buffering that interrupts
our viewing and perhaps causes us to
give up watching altogether.
Satellite may be used to significantly
reduce distribution backbone traffic
and ensure efficient use of bandwidth.
By distributing content spatially
relative to end users, the CDN achieves
high performance, thus reducing
buffering. This is especially significant
for live events such as sports where
downtime can't be tolerated.
Furthermore, as telcos work to
expand their reach to more remote
areas, satellite enables them to
offer high-quality video streaming to

isolated communities that would not
have previously had access due to its
geographical reach.
Unlimited Scaling
Satellite can scale rapidly and cost
effectively. The beauty of satellite
is its ability to reach anywhere on
the planet. A satellite's footprint
covers a vast geographical area and
therefore allows service providers
to deliver multicast content to many
more subscribers in ever more remote
locations.
For viewers in areas where there is
no terrestrial access, this opens up
a new world of entertainment and
access to other important content
such as governmental broadcasts and
educational programming. This ability
to reach anywhere also translates
into mobile access for those who have
no terrestrial connectivity or where
connectivity is patchy and unreliable,
such as passenger vehicles, trains and
planes. Satellite's ability to reach a
growing population of receivers in a
cost-effective way makes it the perfect
choice for OTT on the move.
However, scalability does not relate
to simply geography alone. Satellite
can address scalability in terms of
receivers. A network of receivers can
increase rapidly and dramatically, yet
satellite will not struggle to reach each
receiver due to its ability to multicast.
When an operator decides to increase
both its footprint into more isolated
regions and augment receivers,
satellite can support this new coverage
with ease.
Providing Critical Educational
Links With OTT
Satellite
enables
broadcast
distribution in OTT format. With
schools around the world closed due
to the COVID-19 pandemic, educational
content must be distributed to children
at home. The impact of the lockdown
has had a detrimental impact on
children around the world, but for
those in emerging regions especially,
the lack of access to education has hit
them hard.
In order to combat this challenge and
to provide education for all children,
the academic sector has been using
video to enhance at-home learning
and schools are creating multimedia
content to deliver information in the
form of presentations. This makes the
learning process much more effective
and also gives children the incentive to

learn as they are being taught by their
teacher, and not by a parent.
Many households, however, do not
have access to an internet connection
but they do have a TV set. Using a
specially adapted set-top box, OTT
content can be pushed to these
households using satellite. The content
may be viewed either on a TV or on a
mobile device such as a tablet.
The ability of satellite to reach to
even the most remote places on the
planet, means that no child needs to
forego their education and can even
enjoy interactive classes through bidirectional satellite links.
No Geographical Restraints
For Mobility
Satellite can serve vehicles, trains,
vessels and aircraft. In addition to
distance learning, satellite can also
be utilized to push video content to
moving vehicles. Terrestrial networks
are simply not available in the middle
of the ocean or at high altitude, yet
passengers and crew expectations of
their video experience are the same as
if they were at home.
Though COVID-19 has dealt a blow
to the aero market, NSR predicts
that planes will require ever more
connectivity once air travel resumes
to pre-pandemic levels which will see
a market opportunity twice as large as
2019 with US$5 billion in annual retails
revenues by 2029. Though plans for
IFC are largely delayed, they are not
cancelled. The opportunity is still very
much alive.
The cruise market, also hit hard by
COVID-19, will be forced to change the
way in which it operates but NSR sees
sustained demand for connectivity
'Satellite has the ability
to reduce buffering'

cont'd...

on a per-vessel basis. The question
will be how many vessels will be
active and what will the occupancy
levels look like? Will there be more
or fewer sailings? Whatever the
outcome, NSR predicts that "demand
for satellite services will continue
to increase." When traffic does pick
up, streamed content can be costeffectively distributed via satellite and
can provide entertainment as well as
informational services to passengers
and crew.
Pushing Innovation In OTT
ST Engineering iDirect is constantly
innovating and developing strong
technological partnerships that enable
us to spearhead satellite's place in the
OTT ecosystem. With our heritage in
video and IP and our leading position
in the broadcast market, we continue
to forge the path to the future of OTT,
enabling providers to deliver content
anywhere and for a multitude of use
cases.
As we move into a more converged
era with new and emerging technology
and a need to take connectivity to
people everywhere, satellite has a
critical role to play in a wider OTT
ecosystem.
ST Engineering iDirect Webinar
ST Engineering iDirect will be holding
a webinar on October 7 at 9.30AM ET
to explore OTT.
The Bigger Picture of Video
Streaming: Taking on the Future of
OTT, 5G and CDNs will explore how the
OTT ecosystem can work in harmony
to ensure reliable, high-quality OTT
delivery, anywhere in the world.
Register at: https://bit.ly/351dch8


http://www.inbroadcast.com https://www.bit.ly/351dch8 http://www.idirect.com

In Broadcast - September 2020

Table of Contents for the Digital Edition of In Broadcast - September 2020

Contents
In Broadcast - September 2020 - Intro
In Broadcast - September 2020 - Cover1
In Broadcast - September 2020 - Cover2
In Broadcast - September 2020 - Contents
In Broadcast - September 2020 - 4
In Broadcast - September 2020 - 5
In Broadcast - September 2020 - 6
In Broadcast - September 2020 - 7
In Broadcast - September 2020 - 8
In Broadcast - September 2020 - 9
In Broadcast - September 2020 - 10
In Broadcast - September 2020 - 11
In Broadcast - September 2020 - 12
In Broadcast - September 2020 - 13
In Broadcast - September 2020 - 14
In Broadcast - September 2020 - 15
In Broadcast - September 2020 - 16
In Broadcast - September 2020 - 17
In Broadcast - September 2020 - 18
In Broadcast - September 2020 - 19
In Broadcast - September 2020 - 20
In Broadcast - September 2020 - 21
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In Broadcast - September 2020 - 26
In Broadcast - September 2020 - 27
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In Broadcast - September 2020 - 30
In Broadcast - September 2020 - 31
In Broadcast - September 2020 - 32
In Broadcast - September 2020 - 33
In Broadcast - September 2020 - 34
In Broadcast - September 2020 - 35
In Broadcast - September 2020 - 36
In Broadcast - September 2020 - 37
In Broadcast - September 2020 - 38
In Broadcast - September 2020 - 39
In Broadcast - September 2020 - 40
In Broadcast - September 2020 - 41
In Broadcast - September 2020 - 42
In Broadcast - September 2020 - 43
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In Broadcast - September 2020 - 45
In Broadcast - September 2020 - 46
In Broadcast - September 2020 - 47
In Broadcast - September 2020 - 48
In Broadcast - September 2020 - 49
In Broadcast - September 2020 - 50
In Broadcast - September 2020 - 51
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In Broadcast - September 2020 - Cover3
In Broadcast - September 2020 - Cover4
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