In Broadcast - September 2020 - 18

18

www.inbroadcast.com | Vol: 10 - Issue 9 | September 2020

InSAT

Satellite's New Role
in Delivering OTT

The rise and rise of streamed video has completely revolutionized
how we watch TV and consume content, writes Hans Massart,
Head of Media and Broadcast, ST Engineering iDirect...

I

n recent months, this has been
magnified as people on every
continent have dealt with the effects
of the COVID-19 lockdown, faced
with months of isolation. The goto entertainment solution has been
streaming services and this has
been reflected in a sharp rise in
subscriptions.
According to Grand View Research,

the global video streaming market
size was valued at US$42.6 billion in
2019 and is projected to grow at a
compound annual growth rate (CAGR)
of 20.4% from 2020 to 2027. In some
parts of the world OTT has overtaken
traditional pay TV. It's a meteoric
rise, but with demand burgeoning
in every region, how do telcos and
service providers ensure they can
satisfy demand by reaching new
subscribers and deliver a high quality
of experience (QoE)? Furthermore, in
addition to OTT as an entertainment
tool, what other purposes can video
streaming be used for?
In order to extend reach and assure
a wrinkle-free service, providers
will need to look beyond traditional

methods of connectivity. Ongoing
innovation
and
technological
advancement will be required to
meet the growing expectations
for exceptional video quality and
performance.
There is no one-size-fits-all solution
for OTT delivery, and it will involve an
ecosystem of connectivity mediums to
create a seamless experience. One of
these delivery methods is satellite, and
it has been overlooked for far too long
in terms of OTT distribution.
Satellite has always been associated
with Direct-to-Home (DTH) TV delivery.
This has been its traditional stomping
ground - and satellite has been very
successful in this area. However, times
are changing and it's time to start to

think out of the box. Traditional TV as
we have always known it is in decline,
and therefore it's now time to look at
the ways in which satellite technology
can cost-effectively and reliably
benefit providers of video streaming
services. Satellite can also help DTH
providers to migrate to deliver OTT
services using specially adapted settop boxes, enabling them to be agile
and respond to market demand.

'Traditional TV as we have always
known it is in decline'

Lockdown: Streaming services
are on the rise


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In Broadcast - September 2020

Table of Contents for the Digital Edition of In Broadcast - September 2020

Contents
In Broadcast - September 2020 - Intro
In Broadcast - September 2020 - Cover1
In Broadcast - September 2020 - Cover2
In Broadcast - September 2020 - Contents
In Broadcast - September 2020 - 4
In Broadcast - September 2020 - 5
In Broadcast - September 2020 - 6
In Broadcast - September 2020 - 7
In Broadcast - September 2020 - 8
In Broadcast - September 2020 - 9
In Broadcast - September 2020 - 10
In Broadcast - September 2020 - 11
In Broadcast - September 2020 - 12
In Broadcast - September 2020 - 13
In Broadcast - September 2020 - 14
In Broadcast - September 2020 - 15
In Broadcast - September 2020 - 16
In Broadcast - September 2020 - 17
In Broadcast - September 2020 - 18
In Broadcast - September 2020 - 19
In Broadcast - September 2020 - 20
In Broadcast - September 2020 - 21
In Broadcast - September 2020 - 22
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In Broadcast - September 2020 - 24
In Broadcast - September 2020 - 25
In Broadcast - September 2020 - 26
In Broadcast - September 2020 - 27
In Broadcast - September 2020 - 28
In Broadcast - September 2020 - 29
In Broadcast - September 2020 - 30
In Broadcast - September 2020 - 31
In Broadcast - September 2020 - 32
In Broadcast - September 2020 - 33
In Broadcast - September 2020 - 34
In Broadcast - September 2020 - 35
In Broadcast - September 2020 - 36
In Broadcast - September 2020 - 37
In Broadcast - September 2020 - 38
In Broadcast - September 2020 - 39
In Broadcast - September 2020 - 40
In Broadcast - September 2020 - 41
In Broadcast - September 2020 - 42
In Broadcast - September 2020 - 43
In Broadcast - September 2020 - 44
In Broadcast - September 2020 - 45
In Broadcast - September 2020 - 46
In Broadcast - September 2020 - 47
In Broadcast - September 2020 - 48
In Broadcast - September 2020 - 49
In Broadcast - September 2020 - 50
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In Broadcast - September 2020 - Cover3
In Broadcast - September 2020 - Cover4
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