In Broadcast - August 2020 - 24

24

www.inbroadcast.com | Vol: 10 - Issue 8 | August 2020

InReply

Triveni Digital on U.S.
ATSC 3.0 Development
Ralph Bachofen, Vice President of Sales and Marketing at
Triveni Digital, discusses the ATSC 3.0 transformation in the U.S...
InBroadcast: Can you give us
a brief overview of what we can
expect from Triveni Digital in the
next few months?
Ralph Bachofen: There's a huge
transformation underway right now in
the U.S. broadcast market as stations
transition to ATSC 3.0, the NextGen TV
standard powered by IP technology.
Broadcasters are optimistic about
the opportunities enabled by ATSC
3.0, including the ability to deliver
targeted advertisements, multimedia
service guides, advanced emergency
communication support, addressable
content for customized viewing
experiences, interactive enhancements
to programmes or advertisements, and
efficient data-delivery applications.
Over the next six to 12 months, we
can expect to see a growing number
of ATSC 3.0 deployments take place.
The migration will be gradual, and
simulcasting will be critical during
this transitional period. From a
technology standpoint, expect to
see broadcasters implementing a
dual-standard operational workflow
that supports both ATSC 1.0 and
ATSC 3.0 transmission to simplify the
management of programme guide
information, emergency alerts and
updates, as well ensure superior
service quality. Triveni Digital is the
only technology provider that offers
metadata management and service
quality assurance solutions with fullfledged support for ATSC 1.0 and ATSC
3.0.
InB: Can you explain the benefits
in regard to the latest product /
service announcements?
RB: Our newest solution enables
streaming ATSC 3.0 from the cloud.
This solution integrates Triveni
Digital's software-based ATSC 3.0
Broadcast
Gateway
scheduler,
GuideBuilderĀ® XM ATSC 3.0 Transport
Encoder, and state-of-the-art thirdparty systems. Broadcasters will now
be able to enjoy faster, more efficient
ATSC 3.0 deployment and significant
capex savings, since there is no
investment needed in on-premises
equipment.

This solution answers a critical need
right now. During the COVID-19 global
health crisis, broadcasters were forced
to operate productions remotely. The
value of cloud and SaaS skyrocketed
as broadcasters recognized how much
more efficient it is to set up new
television services and deploy new
technology in a cloud environment.
Of course, we're also always making
enhancements to our widely known
GuideBuilderĀ® metadata management
and StreamScopeĀ® service quality
assurance solutions. Dual-standard
support, combined with the userfriendly nature of our equipment
and world-class support, sets the
foundation for a successful transition
to NextGen TV. Sinclair and Pearl TV,
a business organization comprised of
more than 220 network-affiliated TV
stations, are examples of broadcasters
that are navigating this new territory
using our solutions for ATSC 3.0
service delivery.
A unique benefit we offer customers
is a DMA licensing model. With the
purchase of our ATSC 3.0 solutions,
broadcasters will receive free licenses
for corresponding ATSC 1.0 systems.
This ensures that the transition to
ATSC 3.0 is as smooth as possible.
InB: What challenges did you face
when designing / launching the
product / services?
RB: We had initially planned to
launch our ATSC 3.0 SaaS solution at
the 2020 NAB Show. Unfortunately,
that did not happen in light of the
ongoing COVID-19 situation. While we
weren't able to meet with customers
face to face and demo the solution, it
didn't slow down our initiative. Remote

broadcast production continues to be
the status quo and that has actually
accelerated interest in our solution.
We've been in conversations with
several broadcasters attracted to
deploying this model, and we look
forward to helping ensure a smooth
implementation.
Aside from that, we always
strive during the design process to
bring simplicity to our customers'
operations, and that is fully reflected
in our StreamScope and GuideBuilder
solutions. The ATSC 3.0 environment
is new and complex. There's a
learning curve to ATSC 3.0 that can
be a challenge for broadcasters and
technology vendors alike. As a key
contributor to standards development
and participant in early ATSC 3.0
deployments, Triveni Digital has
a gained a deep knowledge of the
NextGen TV standard. Leveraging that
expertise, we have designed our ATSC
3.0 solutions to be efficient, costeffective, and simple to use.
Broadcasters need to be able
to quickly detect, isolate, and
resolve issues when they're using a
complicated new broadcast technology
like ATSC 3.0. Certain features we offer
help to speed up issue resolution, such
as allowing broadcasters to view the
status of the ATSC 1.0 and ATSC 3.0
services in real time, from the same
StreamScope dashboard. We know
that broadcasters are looking to save
expenses, especially now during the
COVID-19 global health pandemic,
so we've designed our software
applications to replace traditional
analyzer hardware. This eliminates the
need for additional equipment in the
field and reduces broadcasters' opex.

InB: Which territories do you think
will show particular interest?
RB: Utilizing Triveni Digital's
solutions,
broadcasters
can
simultaneously deliver ATSC 1.0 and
ATSC 3.0 services with a coherent
architecture. Our solutions are
particularly
relevant
to
North
American broadcasters, especially
those undergoing the transition from
ATSC 1.0 to ATSC 3.0
InB:
Any
future
product
innovations ahead that you can
discuss?
RB: While we are in the early stages
of deployment and there have been
delays stemming from COVID-19,
new applications for our solutions
are emerging. While school and
university classes have been out
of session, remote learning is now
at the forefront. This is especially
true
in
underprivileged
areas
where households lack high-speed
internet and technology. ATSC 3.0
is a prime application supporting
these households, as it provides an
increased reach, stability and flexibility
in delivering data. These applications
and other future innovations are the
reason why the ATSC 3.0 standard was
built to be flexible.
InB: Can you advise on your
ideal market for these products/
services?
RB:
Through
forward-thinking
technological
innovation,
Triveni
Digital is leading the charge for
better TV. Our digital TV data and
metadata management and service
quality assurance solutions support
channel sharing, the repack, dualstandards broadcasting, and remote
educational and learning applications.
The shift to ATSC 3.0 is inevitable
as stations look to stay competitive,
making Triveni Digital's solutions a
must-have tool for every broadcast
scenario. Our solutions are also vital
for cable operators that are picking up
broadcast transmissions over the air,
providing them with real-time analysis
of service quality.
Triveni Digital ATSC3.0 Cloud solution


http://www.inbroadcast.com http://www.trivenidigital.com http://www.trivenidigital.com http://www.trivenidigital.com http://www.trivenidigital.com

In Broadcast - August 2020

Table of Contents for the Digital Edition of In Broadcast - August 2020

Contents
In Broadcast - August 2020 - Intro
In Broadcast - August 2020 - Cover1
In Broadcast - August 2020 - Cover2
In Broadcast - August 2020 - Contents
In Broadcast - August 2020 - 4
In Broadcast - August 2020 - 5
In Broadcast - August 2020 - 6
In Broadcast - August 2020 - 7
In Broadcast - August 2020 - 8
In Broadcast - August 2020 - 9
In Broadcast - August 2020 - 10
In Broadcast - August 2020 - 11
In Broadcast - August 2020 - 12
In Broadcast - August 2020 - 13
In Broadcast - August 2020 - 14
In Broadcast - August 2020 - 15
In Broadcast - August 2020 - 16
In Broadcast - August 2020 - 17
In Broadcast - August 2020 - 18
In Broadcast - August 2020 - 19
In Broadcast - August 2020 - 20
In Broadcast - August 2020 - 21
In Broadcast - August 2020 - 22
In Broadcast - August 2020 - 23
In Broadcast - August 2020 - 24
In Broadcast - August 2020 - 25
In Broadcast - August 2020 - 26
In Broadcast - August 2020 - 27
In Broadcast - August 2020 - 28
In Broadcast - August 2020 - 29
In Broadcast - August 2020 - 30
In Broadcast - August 2020 - 31
In Broadcast - August 2020 - 32
In Broadcast - August 2020 - 33
In Broadcast - August 2020 - 34
In Broadcast - August 2020 - 35
In Broadcast - August 2020 - 36
In Broadcast - August 2020 - 37
In Broadcast - August 2020 - 38
In Broadcast - August 2020 - 39
In Broadcast - August 2020 - 40
In Broadcast - August 2020 - 41
In Broadcast - August 2020 - 42
In Broadcast - August 2020 - 43
In Broadcast - August 2020 - 44
In Broadcast - August 2020 - 45
In Broadcast - August 2020 - 46
In Broadcast - August 2020 - 47
In Broadcast - August 2020 - 48
In Broadcast - August 2020 - 49
In Broadcast - August 2020 - 50
In Broadcast - August 2020 - 51
In Broadcast - August 2020 - 52
In Broadcast - August 2020 - 53
In Broadcast - August 2020 - 54
In Broadcast - August 2020 - 55
In Broadcast - August 2020 - 56
In Broadcast - August 2020 - 57
In Broadcast - August 2020 - 58
In Broadcast - August 2020 - 59
In Broadcast - August 2020 - 60
In Broadcast - August 2020 - Cover3
In Broadcast - August 2020 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com